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Inside this issue
Production Capacity Balloons, But Today's Industry Can Support It
Volvo: Back 'On the Attack' in U.S.
Suppliers Again Rank Toyota, Honda as Best Customers
Sales Staffers Seek to Brand Themselves
Pacific Lutheran University Receives NADA Foundation Grants
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
Production Capacity Balloons, But Today's Industry Can Support It

The North American auto industry is in the midst of a dramatic construction boom. Five automakers are building plants in Mexico. Volvo Cars has chosen South Carolina for a new one of its own. Fiat Chrysler is eyeing Toledo, Ohio, for a new plant or a major expansion. General Motors is spending billions of dollars to improve and enlarge assembly plants across the U.S. and Mexico. Have they lost their minds? Maybe not. Automotive history is a story of boom and bust -- periods of rapid plant expansion as sales surged, followed by market downturns that burdened manufacturers with underused plants, saddled dealers with acres of excess inventory and idled thousands of workers.

Moreover, the U.S. market likely is now at its peak with annual sales of about 17 million cars and light trucks a year, and forecasters expect only modest growth over the next few years. The current building spree will increase North American production capacity by roughly a fifth over the next six years, according to market forecaster IHS. But so far, it isn't setting off alarm bells.
Source: Automotive News
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Volvo: Back 'On the Attack' in U.S.

S.C. plant will be key to comeback

If Volvo's plan for a $500 million U.S. factory that can build 100,000 vehicles a year sounds ambitious, that is exactly the point. Volvo sold 56,366 vehicles in the United States last year -- just more than half of its proposed new American factory capacity. But Volvo executives say that, five years after being sold to Chinese investors by Ford Motor Co., Volvo Car Corp. is rolling out its comeback plan. That includes a radical new powertrain and vehicle architecture strategy and the South Carolina plant Volvo announced last week. Volvo believes that a big investment in U.S. manufacturing will ignite growth.
Source: Automotive News
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Suppliers Again Rank Toyota, Honda as Best Customers

Automotive suppliers once again cited Toyota and Honda as the best automakers to work with in an annual survey of supplier relations that found Nissan, Fiat Chrysler and General Motors lagging their competitors. The annual study was released [Monday] by Planning Perspectives, a Birmingham firm that has focused on automakers' relations with their suppliers. For the 14th straight year Toyota and Honda posted the highest scores.
Source: Detroit Free Press

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Sales Staffers Seek to Brand Themselves

Social media, apart from dealership, reaching buyers

Every Friday morning, Kinny Landrum records "The Kinny Landrum Show," a weekly YouTube series in which the salesman at Toyota of Bowling Green in Kentucky answers questions from viewers in his market and across the country. "My goal is to be a household name in Bowling Green," Landrum said. "No matter what kind of vehicle customers are looking for, I want them to think of me." Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media pages as a way to sell vehicles now and down the road. It's a trend akin to one in the real-estate world, in which salespeople promote themselves rather than their agencies.
Source: Automotive News
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Pacific Lutheran University Receives NADA Foundation Grants


NADA Foundation Chairman Bob Mallon (left) presents Tom Krise, president of Pacific Lutheran University, with $14,000 in grants.

The Sanchez and Winston memorial funds top $1 million in donations to date.

Pacific Lutheran University, located in Tacoma, Wash., received two $7,000 grants from the National Automobile Dealers Charitable Foundation. The donations were made through the NADA Foundation’s Joseph J. Sanchez Memorial Fund, which supports the emergency needs of students; and John P. Winston, Sr. Memorial Fund, which is dedicated to the study of ethics. “We are deeply grateful to the NADA Foundation’s gift to support the emergency needs of students and ethics programs. With more than a quarter of our students eligible for the federal Pell Grant program, the university has a number of students who walk a fine line with their finances. When an emergency arises, these students are especially vulnerable to disruptions in their incomes. This NADA Foundation grant will help soften the blow of emergencies for these students,” said Tom Krise, university president.
Source: NADA Foundation
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Quotable

"We have reinvented ourselves and we believe it now makes sense to go on the attack again in the United States."

    -- Lex Kerssemakers, CEO of Volvo Cars of North America, commenting on the automaker's plan to increase sales in the U.S., Automotive News, May 18

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