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Inside this issue
NADA Offers Advertising Compliance Help
FTC Remains Vigilant on Deceptive Dealership Ads
NADA Comments on Capitol Hill Auto Cybersecurity Inquiry
Mini, Lexus, BMW Stores Most-Improved in Responding to Potential Buyers
U.S. Fuel Economy Up 1.1% in June
Nissan Expands Free Charging for Leaf Electric Cars
I-Road: Toyota Debuts Rear-Steering, All-Electric 3-Wheeler
Click here for more auto industry news at NADAFrontPage.com. .
Top Stories
NADA Offers Advertising Compliance Help

The Federal Trade Commission's aggressive policing of dealers' advertising practices has captured the attention of the National Automobile Dealers Association. In January, NADA published A Dealer Guide to Federal Advertising Requirements, which provides dealers with examples of bad and good ads. It has chapters on 41 federal advertising topics aimed at helping new-car dealers comply with federal advertising requirements, NADA said. "The FTC has identified a number of concerns in the area of advertising compliance, and we want to make sure our members know what the laws are and adhere to them," said Paul Metrey, NADA's chief regulatory counsel for Financial Services, Privacy and Tax, in McLean, Va. In March 2014, NADA teamed up with the FTC to offer members and their ad agencies a 75-minute webinar on advertising standards, Metrey said.
Source: Automotive News

Editor's note: To download "A Dealer Guide to Federal Advertising Requirements", click here.
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FTC Remains Vigilant on Deceptive Dealership Ads

After two Las Vegas dealerships agreed last week to settle charges that they used deceptive advertising, the Federal Trade Commission said dealers can expect vigilant enforcement of dealers' practices to continue. "Protecting consum-ers in the auto marketplace remains a top priority for the FTC," spokeswoman Cheryl Warner said in an email to Automotive News. Warner said that since 2012, the FTC has brought more than 20 cases against dealerships nationwide involving deceptive auto advertising. While this latest case was not part of a big sweep, it is part of the FTC's continuing scrutiny, she said.

In early 2014, the FTC cracked down on deceptive advertising at car dealerships in a sweeping effort dubbed Operation Steer Clear. Twelve dealerships agreed to 20-year settlements after being charged with deceptive advertising. In March 2015, the FTC announced Operation Ruse Control to target auto-loan application fraud, deceptive practices related to add-on products and services, and deceptive advertising. The FTC teamed with 32 enforcement agencies to conduct a nationwide and cross-border crackdown that included 252 actions by law enforcement. Dealerships can comply with the law by posting accurate prices available to all consumers and avoiding fine print in ads, said Jessica Rich, director of the FTC's Bureau of Consumer Protection, at a press briefing last year.
Source: Automotive News

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NADA Comments on Capitol Hill Auto Cybersecurity Inquiry

The House Energy and Commerce Committee recently sent letters to NHTSA and 17 auto manufacturers requesting information about the industry’s cybersecurity preparedness and its response to emerging challenges as new technologies are developed and automobiles and transportation infrastructure become increasingly connected. NADA submitted a letter to the Committee outlining dealer concerns related to the cybersecurity challenges arising from the servicing and remediation of tomorrow’s vehicles. NADA has been, and will continue working with the manufacturers and their associations in addressing cybersecurity and other related issues in the automotive ecosystem. 
Source: NADA Regulatory Affairs
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Mini, Lexus, BMW Stores Most-Improved in Responding to Potential Buyers

Mini, Lexus and BMW dealerships achieved the industry’s biggest improvements in building rapport with potential buyers, while Mercedes-Benz stores led the way for a seventh-consecutive year, according to a newly released study. Volvo, Smart, Jaguar and Cadillac had the largest drops in performance. The ninth-annual Pied Piper Prospect Satisfaction Index U.S. Auto Industry Benchmarking Study measured the responsiveness of 6,370 dealerships of all major brands across the U.S. to its potential customers between July 2014 and June 2015. The scores are based on data gathered through mystery shopping.
Source: Automotive News
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U.S. Fuel Economy Up 1.1% in June

The WardsAuto Fuel Economy Index rating for U.S. light-vehicle sales reached 25.4 mpg (9.3 L/100 km) in June, up 1.1% from same-month 2014. The national average gasoline price was $2.885, 3.0% higher than May, but still 23.4% below year-ago. The share of hybrids, plug-in hybrids, and diesel vehicles were less than last year.
Source: WardsAuto

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Nissan Expands Free Charging for Leaf Electric Cars

Car buyers can't resist free gas offers. So Nissan is giving the idea a twist when it comes to its Leaf electric car: Free public charging. Nissan is expanding its free charging offer to Boston, good for two years at chargers that can bring a battery to an 80% level of charge in about 30 minutes. The program is called "No Charge to Charge," and Boston is only the latest city to get it. It has already come to San Francisco, Los Angeles, Sacramento, San Diego, Fresno, Seattle, Chicago, Atlanta, Indianapolis, Nashville, Phoenix, Dallas-Ft. Worth, Houston, Denver, Portland, Ore., Washington, D.C. Next, it's going to hit 17 more cities.
Source: USA Today
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I-Road: Toyota Debuts Rear-Steering, All-Electric 3-Wheeler

With the global population booming and more American millennials flocking to crowded cities, Toyota hopes it has found a vehicle for the future. The company's i-Road is an all-electric, three-wheeled, rear-steering "personal mobility vehicle" that Toyota was showing off at the Aspen Ideas Festival, which concluded this weekend in Colorado. "I-Road is small, it's easy to get around, it's super easy to park. It's an EV, so it's good for the environment. So it checks a lot of boxes for the city of the future," said Jason Schulz, business development manager for Toyota North America.
Source: CNBC
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Quotable
"The FTC has identified a number of concerns in the area of advertising compliance, and we want to make sure our members know what the laws are and adhere to them."

    -- Paul Metrey, NADA's chief regulatory counsel for Financial Services, Privacy and Tax, commenting on NADA's A Dealer Guide to Federal Advertising Requirements, Automotive News, July 6

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