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January 11, 2016 FacebookTwitterFlickrRSSSEND TO A FRIENDPRINT
Inside this issue
NADA Completes Rebranding Effort, Launches New Logo as Part of Refocus on Advocacy Efforts
Forecasters See U.S. Sales Up This Year, But Softer 2017
Volkswagen Set to Expand U.S. Goodwill Program
Electrification Powers Automakers' Broader Plans for Future Mobility
Honda Civic Named North American Car of the Year; Volvo XC90 Takes Truck Title
Top Stories
NADA Completes Rebranding Effort, Launches New Logo as Part of Refocus on Advocacy Efforts

Changes include renaming political action committee “NADA PAC”

The National Automobile Dealers Association (NADA), one of the nation's largest industry trade associations, today announced the completion of a major corporate rebranding initiative that coincides with ongoing efforts to re-center the organization around its core mission of advocating on behalf of the nation's 16,500 franchised new-car dealers.

As part of the rebrand, NADA refreshed its corporate logo to both deliver a modern look and serve as the anchor for a cohesive aesthetic across all NADA communications platforms, including print, online, email, social media, advertisements, marketing materials, presentations, videos, signage, displays and NADA Convention materials. NADA also re-designed its sub-brand logos – including those of the NADA Academy, NADA Convention and Expo, NADA Retirement Program and others – to align more closely with the refreshed NADA logo.

The logo for the American Truck Dealers, a division of NADA, also was redesigned to align more closely with the NADA logo. The new logo will be used on all ATD communications platforms, including the weekly ATD Insider e-newsletter.

Political Action Committee renamed “NADA PAC”

NADA also announced it was changing the name of its political action committee to NADA PAC, the National Automobile Dealers Association Political Action Committee, from the earlier Dealers Election Action Committee (DEAC). As the third-largest trade association PAC by total contributions, NADA PAC has a long record of supporting members of Congress from both parties who recognize the importance of local dealerships to their communities, consumers, economies and constituents.
Source: NADA
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Forecasters See U.S. Sales Up This Year, But Softer 2017

Economist warns of 'unhealthy disregard' for the risks

Full employment and credit availability are among the economic factors that will help U.S. new-vehicle sales cruise to a new record in 2016, analysts agree. But two forecasters said sales will peak this year and ease in 2017. Moreover, “there is an unhealthy disregard for the downside risks” this year, Tom Webb, Cox Automotive’s chief economist, warned Sunday at a briefing put on by Cox ahead of the Detroit auto show.

Separately, Steven Szakaly, chief economist of the National Automobile Dealers Association, predicts that sales of new vehicles in 2016 will reach 17.7 million, about a 2 percent increase from 2015’s record 17.5 million, but sees them slipping after that. Szakaly predicts that automakers will increase their use of incentives this year to manage increased manufacturing capacity and to offset the effects of a slowing global economy, especially in emerging markets. “We are living peak auto sales right now, and we will see one more year of that growth in 2016,” Szakaly said in a statement. “But only because of rising incentives that will keep consumers coming into showrooms,” he said. “The real worry now is whether we’re starting to pull sales ahead from future years.”
Source: Automotive News

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Volkswagen Set to Expand U.S. Goodwill Program

Package worth more than $1,000 to be extended to owners of 3-liter diesels

Volkswagen AG is ramping up its campaign to win back the trust of American consumers, with the German auto maker set to announce Monday that it is expanding a goodwill program worth more than $1,000 to owners of larger, three-liter diesel engines, according to company officials. The gesture, another step in VW’s efforts to repair the damage done from the emissions-cheating crisis that has knocked sales lower and tarnished the company’s reputation in the U.S., follows a similar goodwill program for owners of two-liter diesels. That program package includes a $500 cash payout, $500 in credits that can be spent on VW goods or services, and free roadside emergency services for a limited amount of time.
Source: The Wall Street Journal

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Electrification Powers Automakers' Broader Plans for Future Mobility

Two of the world's largest automakers hit the stage at the planet's biggest technology confab last week to talk about -- electric vehicles? Aren't those so 2011? Chevrolet's Bolt EV and Volkswagen's BUDD-e concept were the stars of the two big automotive keynotes at the Consumer Electronics Show. But by the time General Motors CEO Mary Barra and VW brand chief Herbert Diess were done telling their respective audiences about all the whiz-bang features packed into their cars -- gesture controls, a rearview mirror with streaming video, a connection to the home thermostat -- the electric drivetrain was reduced to an afterthought. Their keynotes highlighted just how far the very idea of electrification has come.
Source: Automotive News
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Honda Civic Named North American Car of the Year; Volvo XC90 Takes Truck Title

The Honda Civic was named the 2016 North American Car of the Year at the Detroit auto show, while the Volvo XC90 took home top truck honors. Both models are repeat winners, with the Civic winning the best car award in 2006 and the XC90 winning Truck of the Year in 2003. It was the third time since the awards were launched in 1993 that domestic automakers were shut out from the awards. Honda swept the awards with the Civic and Ridgeline in 2006, while Land Rover and Hyundai won in 2012. The winners were chosen by a jury of 53 automotive journalists from a group of three finalists in each category.
Source: Automotive News

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Quotable
"Enabling NADA to better focus on its core mission of enhancing America's new-car dealer network, and advocating on behalf of our dealer members in Washington, D.C., has been one of my primary objectives as president of NADA."

   
-- NADA President Peter Welch, on the trade association's corporate rebranding initiative, NADA, Jan. 11

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