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March 8, 2016 FacebookTwitterFlickrRSSSEND TO A FRIENDPRINT
Inside this issue
Automakers, Facing U.S. Fines, Try Novel Ways to Reach Owners of Recalled Vehicles
VW CEO Says Scandal Will Inflict Substantial Financial Damage
Fiat Chrysler Extends Sterling Heights Plant Layoff 3 More Weeks
New Names Part of Luxury Game, Cadillac Boss Says
Bill Marsh Donates CPR Unit To Leland Fire Department
Top Stories
Automakers, Facing U.S. Fines, Try Novel Ways to Reach Owners of Recalled Vehicles

The 63,000 spectators crowded in late January inside Atlanta’s Georgia Dome for a battle of college marching bands didn’t know they’d also be schooled in auto safety. Between the Lincoln University Orange Crush Roaring Lions and the Bethune Cookman Marching Wildcats, event sponsor Honda Motor Co. flashed an alert on the stadium scoreboards. It listed 11 Honda and Acura models that need to have airbags replaced because they can malfunction and spray potentially lethal shards of metal into the vehicle. Automakers, facing stiff fines for lackluster recall completion rates, are going to new lengths to reach owners of the millions of cars with known safety defects that remain on the road. Honda has even hired private detectives to track down owners of older vehicles. In addition to mailing the standard notification letters, General Motors has advertised recalls on Yahoo, YouTube and Pandora.
Source: Bloomberg

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VW CEO Says Scandal Will Inflict Substantial Financial Damage

Volkswagen Group CEO Matthias Mueller said the automaker's diesel emissions scandal will inflict "substantial and painful" financial damage on the company, as board member Stephan Weil warned that he expects more unpleasant news to emerge and German prosecutors said they have widened their investigation. It will take years to fully gauge the financial implications of the scandal, Mueller told a gathering of workers at VW's headquarters. The implications of the scandal will keep VW busy "for a long time," he said.
Source: Reuters

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Fiat Chrysler Extends Sterling Heights Plant Layoff 3 More Weeks

The Chrysler 200 was viewed as the car that would put the Auburn Hills automaker on the map as a company capable of building a competitive passenger car.

Workers at Fiat Chrysler Automobiles’ plant in Sterling Heights will be off of work for at least three weeks longer than expected. The automaker confirmed Monday that it has extended the shutdown of the plant until April 4. Workers who were temporarily laid off on Feb. 4 were originally scheduled to return to work on March 14. Chrysler employs about 3,000 hourly workers at the plant. Sales of the Chrysler 200 midsize sedan have been sinking fast since November when the automaker pulled back on dealer incentives. Over the first two months of this year, sales have dropped 61% in the U.S. to fewer than 12,000 cars.
Source: Detroit Free Press

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New Names Part of Luxury Game, Cadillac Boss Says

It’s been 18 months since Cadillac announced a new alphanumeric nomenclature would arrive with the all-new CT6 flagship sedan and eventually be stamped on the brand’s other vehicles as they are redesigned. But the subject must be a prickly one for Cadillac historians, or for those who assume the names Eldorado and Coupe de Ville are all that’s needed to restore the brand to its iconic stature from decades ago. Why else would Johan de Nysschen, Cadillac’s global president, talk for several minutes about the new nomenclature, as if to defend it, while reporting on the status of the brand at the media launch of the new XT5 midsize CUV?
Source: WardsAuto

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Bill Marsh Donates CPR Unit To Leland Fire Department

The Leland Township Fire and Rescue department received a new CPR and defibrillator training unit Friday thanks to a donation from Bill Marsh Auto Group and the National Auto Dealers Association (NADA). Bill Marsh applied for and received a grant from the NADA Charitable Foundation, which helped pay for a Resuscitation Anne and an Automated External Defibrillator (AED) training unit for the department. The resuscitation dummy helps first responders perfect CPR techniques, while the AED unit demonstrates the proper way to jolt a heart back into a pulse. First responders gave Bill Marsh employees a demonstration on the equipment Friday to show how it can be used to save lives. “These are vital skills for all first responders,” says Bill Marsh Chrysler Manager Mike West. “Anything we can do to help them save lives will benefit the entire community.” NADA has awarded medical grants since 1975, paying for an estimated 4,800 CPR training units that have helped train over two million first responders.
Source: The Ticker (Traverse City, Mich.)

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      Quotable
      "Let me tell you, business is going very nicely, thank you."

         --- Johan de Nysschen, Cadillac’s global president, on the luxury brand's sales in the U.S., WardsAuto, March 7


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