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May 3, 2016 FacebookTwitterFlickrRSSSEND TO A FRIENDPRINT
Inside this issue
Fiat Chrysler Reports Best April Sales Since 2005
BMW Profit Slips as Battle With Mercedes Means Cheaper Cars
ALERT: Be Aware of ‘Deceptive’ Email Marketing Offers
Fiat, Google Plan Partnership on Self-Driving Minivans
Acura Launches Ad Campaign for 30th Anniversary
Top Stories
Fiat Chrysler Reports Best April Sales Since 2005

Fiat Chrysler Automobiles NV started Tuesday strong, with its best April sales in 11 years. The automaker reported sales of 199,631 cars and trucks last month, a 5.6 percent increase compared with sales in April 2015 of 189,027 units — in line with analyst expectations.
Source: The Detroit News

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BMW Profit Slips as Battle With Mercedes Means Cheaper Cars

BMW AG’s profit slipped 2.5 percent in the first quarter as car prices dropped amid a battle with Mercedes-Benz to retain its status as the world’s biggest maker of luxury vehicles. The average price of BMW’s vehicles declined 5.9 percent to about 33,700 euros ($39,100) in the quarter as demand for cheaper cars like the X1 hatchback overwhelmed growth for the revamped 7-Series sedan, according to Bloomberg calculations based on data released Tuesday.
Source: Bloomberg

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ALERT: Be Aware of ‘Deceptive’ Email Marketing Offers

Some dealers may have received an email with the subject line “Local Expiring Leases.” The email also reads “From NADA Digital Dealer Marketing.” The sender of these emails has no relationship with NADA.  NADA has asked the sender to stop these deceptive emails and all other advertising that suggests any connection with NADA. If you have any questions about advertising or other communications from NADA, please contact the appropriate NADA department.
Source:  NADA Legal and Regulatory Affairs

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Fiat, Google Plan Partnership on Self-Driving Minivans

Fiat Chrysler Automobiles NV and Alphabet Inc.’s Google plan to develop several dozen self-driving prototypes based on the carmaker’s Pacifica minivan in the first phase of a joint project to create autonomous vehicles, people familiar with the matter said. Fiat Chrysler plans to equip the new Pacifica, which will be available as a plug-in hybrid, with Google technology starting this year, said the people, who asked not to be identified before an official announcement. The companies would remain free to cooperate in driverless technology with other partners, the people said.
Source: Bloomberg

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Acura Launches Ad Campaign for 30th Anniversary

Instead of cake and candles, Acura is running a new ad campaign for the brand’s 30th anniversary. “30 Years Young,” a 60 second TV spot, debuted on last week. Actor Michael B. Jordan narrates through a colorful video of Acura’s past, in addition to the company’s Honda heritage. “As long as we make it fun, the future is ours for the taking,” Jordan remarks toward the end of the video, as a 2017 NSX drives off. A quick burst of Acura’s lineup from over the years also appears at the end of the spot.
Source: Automotive News

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          Quotable
          "GM’s retail growth over the last 12 months has outpaced the industry by a wide margin because our redesigned large pickups and SUVs are hits, we made smart investments in new segments like small crossovers and mid-size pickups, and our momentum in the car business is accelerating with each new model introduction."

              -- Kurt McNeil, GM U.S. vice president of sales operations, commenting on April U.S. auto sales, The Detroit News, May 3

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