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July 11, 2016 FacebookTwitterFlickrRSSSEND TO A FRIENDPRINT
Inside this issue
Impact of VW Deal Depends on Diesel Fix
Infiniti Tops Survey on Satisfaction Among Sales Prospects
Can Uber and Lyft Ease Used-Car Glut?
Google Shift Has Dealers Friending Facebook
The Industry's Most Copied Brand
Top Stories
Impact of VW Deal Depends on Diesel Fix

Can Volkswagen's noncompliant diesels be fixed? The answer to that question will largely determine the burdens that VW dealers will have to shoulder -- or the bounty they will share -- in coming years under the $10 billion-plus buyback program and consent decree reached with regulators and other parties June 28. Many other pivotal questions remain unresolved, too, including whether and when VW can resume selling diesels in the U.S. For now, dealers are looking to a series of regional meetings planned for this week and next, where Volkswagen officials will explain how the buybacks and fixes will go down.
Source: Automotive News

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Infiniti Tops Survey on Satisfaction Among Sales Prospects

Infiniti stores outperformed all brands in a new study on prospect satisfaction. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. The study was conducted between July 2015 and June 2016. Foreign brands dominated the upper echelon of the index -- now in its 10th year -- taking nine of the top 10 spots. Lexus and Mercedes-Benz stores tied for second; Toyota ranked third; Audi was fourth; and BMW rounded out the top five. Cadillac, in ninth place, had the highest-ranked stores among domestic brands.
Source: Automotive News

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Can Uber and Lyft Ease Used-Car Glut?

GM sees 'double benefit' in new business model

It's no secret that automakers are girding for an influx of vehicles returning to the market from lease expirations and rental companies. To manage, they're bulking up certified-used programs and plugging their own online selling sites. Add a new strategy to the list: providing cars to Uber and Lyft drivers.
Source: Automotive News

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Google Shift Has Dealers Friending Facebook

A way to avoid costly bidding for ad placement

When Street Auto Group's Brad Paschal sees vehicles lingering in his inventories and drawing sparse online traffic, he turns to Facebook. Paschal, e-commerce director for the Amarillo, Texas, group, sometimes uses a tool from digital marketer LotLinx known as a VIN View Optimizer to get a breakdown of viewership data for vehicle detail pages. Paschal then identifies the weaker performers and has LotLinx develop Facebook ads for each vehicle. The ads link consumers directly from their news feeds to the vehicle detail pages on Street Auto's websites.
Source: Automotive News

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The Industry's Most Copied Brand

Jeep inspired Land Rovers, Land Cruisers, Broncos and Scouts

Jeep can claim many milestones. But here's one you may not have thought of: It's the most copied brand of American vehicles. The World War II military Jeep -- the forerunner of today's Wrangler -- spawned the Land Rover in 1948 and, in the early 1950s, Toyota's BJ and FJ, which morphed into the Land Cruiser. Later the civilian Willys Jeep CJ series was the inspiration for all other competitors, from the International Scout and Ford Bronco of the 1960s to the Suzuki Samurai and Daihatsu Rocky of the 1980s. Then there's the 1984 Jeep Cherokee XJ -- the first unibody SUV -- which is the template for the modern SUV and has been copied universally. Early competitors tore apart the military Jeeps while creating their own versions.
Source: Automotive News

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              Quotable
              "We're selling cars in a truck market. If you get eyes on the cars, the cars are going to sell as long as they're priced right and you have all of your merchandising correct."

                  -- Brad Paschal, e-commerce director for Street Auto Group in Amarillo, Texas, commenting on sales strategies, Automotive News, July 11

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