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Inside this issue
NADA100 Video: Convention Coverage Continues
NADA Chairman Mark Scarpelli Announces New Initiative, Pledges Total Support of Dealers
NADA to Highlight Good Deeds on Social Media
Ford Targets 13% U.S. Retail Share
Cadillac Carries On With New Dealer-Compensation Project
Two Racing Legends Talk Dealer Shop
ADESA Auction at NADA Convention Raises $94,423 for Canine Companions
Top Stories
NADA100 Video: Convention Coverage Continues



NADA’s daily video coverage of the 2017 NADA Convention and Expo continues. Today’s reel includes keynote remarks by Ford Motor Co. President and CEO Mark Fields, farewell comments from 2016 NADA Chairman Jeff Carlson and TIME Dealer of the Year Carl Swope and more.

“I want to say unequivocally that Ford firmly believes in this franchise model. We believe dealers are an essential part of our … future,” Fields said during the opening general session on Jan. 27. “In fact, we at Ford see dealers playing an even more important role as we expand our business to be both an auto and mobility company.”
Source: NADA Video

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NADA Chairman Mark Scarpelli Announces New Initiative, Pledges Total Support of Dealers


Mark Scarpelli takes the helm of NADA as chairman during the 2017 NADA convention in New Orleans on Jan. 28, 2017.

In his first official speech as 2017 chairman of the National Automobile Dealers Association, Mark Scarpelli on Saturday unveiled a new initiative designed to help local dealerships showcase all the benefits they bring to their millions of customers, the 1.1 million dealerships employees in the U.S., and to countless communities across the nation. The initiative - MyDealership.org - utilizes videos, social media platforms and PSAs to communicate the significant benefits of a strong and vibrant franchised dealership network.
Source: NADA

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NADA to Highlight Good Deeds on Social Media

Scarpelli: Campaign 'educational … for everybody'

A new NADA social media initiative will highlight the positive influences auto dealerships have in communities nationwide, new NADA Chairman Mark Scarpelli said during his introductory remarks Saturday. Scarpelli, who took over for 2016 NADA Chairman Jeff Carlson on Saturday, announced the launch of MyDealership.org, a new website focused on sharing the perspectives of customers, dealership staff and local community leaders. The website is designed to shine a spotlight on the positive aspects of local dealerships, ranging from dealers’ philanthropic endeavors to customers saving money on their vehicles, thus allowing them to redirect that saved money into the local economy.
Source: Automotive News

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Ford Targets 13% U.S. Retail Share

Ford Motor Co. wants to grow its U.S. retail market in 2017, telling dealers Saturday it aims to break the 13 percent barrier. Unlike crosstown rival Fiat Chrysler Automobiles, which is adding 400 dealerships in a bid to chase share, Ford executives say they don’t plan to add to the automaker’s roughly 3,000 U.S. showrooms. “We’re very comfortable with the amount of dealers we have,” Mark LaNeve, Ford’s head of U.S. marketing, sales and service, said after the meeting.
Source: Automotive News

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Cadillac Carries On With New Dealer-Compensation Project

Cadillac is moving ahead with its Project Pinnacle program for dealers after a couple of delays and a series of refinements, clarifications and adjustments, says Johan de Nysschen, the brand’s president who is trying to revitalize the luxury nameplate. He also describes himself as “irritated beyond belief” by claims that Cadillac is trying to thin out its 925-dealer network. “There is no truth to that,” he says after a closed-door franchise meeting with dealers at the National Automobile Dealers Assn.’s annual convention here. “We never had a program to eliminate dealers.”
Source: WardsAuto

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Two Racing Legends Talk Dealer Shop


Keith
Crain (left) from Automotive News leads a discussion with motorsports legends Roger Penske and Helio Castroneves at the NADA convention in New Orleans on Jan. 28, 2017.

Roger Penske and Helio Castroneves have teamed up beyond racing. Penske, the chairman of Penske Automotive Group, and Castroneves, the three-time Indianapolis 500 winner, are co-owners of the New Holland Auto Group in New Holland, Pa. Penske’s nephew, Geoff Penske, convinced Castroneves to become a car dealer last year when they bought the group. “There are only so many opportunities in life and when you have Roger Penske and Geoff on board, well, I am still learning, but I have a lot of respect for car dealers,” Castroneves told Automotive News Editor-in-Chief Keith Crain during the closing general session of the 2017 NADA Convention on Saturday.
Source: Automotive News

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ADESA Auction at NADA Convention Raises $94,423 for Canine Companions


ADESA's auction at the NADA convention in New Orleans raises $94,423 for the NADA Foundation and Canine Companions for Independence on Jan. 28, 2017. (L-R) Jeff Carlson, 2016 NADA Chairman; Annette Sykora, NADA Foundation chair; Joe Verde, president of Joe Verde Group; Robert Bassam and Joel Bassam from Easterns Automotive Group; Peter Welch, NADA president; and Stéphane St-Hilaire, ADESA president and CEO.


An ADESA auction at the NADA Convention and Expo today raised $94,423 for the NADA Foundation, which supports Canine Companions for Independence. Retired Army Sgt. Steve Blackman and his service dog, Gottlieb, attended the auction today to represent Canine Companions. “My life has completely changed. No longer do I wake every morning wondering what the day is going to bring and if I can make it through it because I have [Gottlieb],” said Blackman, who suffered a traumatic brain injury in service. “I know my family doesn't have to worry about me anymore. I can go out and do things and leave the house because I have him. Canine Companions has made this possible for veterans and so many other people with disabilities. It gives us our independence back.”
Source: NADA

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      "I want to say unequivocally that Ford firmly believes in this franchise model. We believe dealers are an essential part of our ... future. In fact, we at Ford see dealers playing an even more important role as we expand our business to be both an auto and mobility company."

          -- Ford Motor Co. President and CEO Mark Fields, in remarks at the 2017 NADA convention in New Orleans, NADA Video, Jan. 29

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