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October 31, 2017 FacebookTwitterFlickrRSSSEND TO A FRIENDPRINT
Inside this issue
NADA Foundation Supports Dealership Employees after Wildfires in California
Automakers Build War Chests to Finance a Self-Driving Future
Toyota Winning Over U.S. Shoppers With New Camry and More RAV4s
Group 1 Sees Unprecedented Sales in Houston
SEMA This Week in Las Vegas is Automobile Enthusiastsí Heaven
Top Stories
NADA Foundation Supports Dealership Employees after Wildfires in California

Julie Costa: Everything is burnt and gone. My entire neighborhood is gone.


Dealership employees from Manly Honda in Santa Rosa, Calif., receive financial assistance from the NADA Foundation’s Emergency Relief Fund following the wildfires and firestorm that incinerated thousands of homes in the city. Pictured (l-r): Miguel Lopez (parts department), Tim Dang (sales manager), Julie Costa (controller/office manager) and Mark Fladseth (sales consultant).


In the early morning hours of Sunday, Oct. 9, Julie Costa woke to the fire alarm going off in the home she was renting in the Fountaingrove area of Santa Rosa, Calif., about 60 miles north of San Francisco.

With the power out and phone lines down, soon after she received text messages from her son, who lived across town, and a nearby cousin, who were both evacuating their homes. They urged her to do the same.

“It all happened so fast. There was no time to grab anything,” said Costa, who has worked as the controller and office manager at Manly Honda in Santa Rosa since 2002. “By the time we got outside, the whole area, the winery and entire hill was on fire, and I didn’t realize how bad it was until I got outside. The wind was so strong. The fire was coming towards us. The neighbor’s house was on fire.”

Costa and her boyfriend, who was visiting from Houston, and 8-year-old German Shepherd evacuated the home by car.

“There were tree branches and fire on the road. It was crazy. You couldn’t see because of the smoke,” she added. “It was just insane trying to drive out. We luckily got out.”

They spent the early morning hours sleeping in the parking lot at the car dealership where she works. She instructed her son to meet them at the dealership.

As a result of the wildfires and firestorm, Costa, along with four coworkers at Manly Honda lost their homes and all their personal items, including clothes, furniture and electronics. They each received financial assistance from the NADA Foundation's Emergency Relief Fund.

According to the City of Santa Rosa Fire Department, more than 6,900 structures were destroyed in Sonoma County, including nearly 3,000 homes in Santa Rosa alone.

“It was like a war scene,” Costa said after returning to the property where her home once stood. “Everything is burnt and gone. My entire neighborhood is gone.”

To donate online to the NADA Foundation’s Emergency Relief Fund, click here. Personal or corporate checks can be made payable to Emergency Relief Fund, c/o NADA Foundation, 8400 Westpark Drive, Tysons, VA 22102. For more information, call 703.821.7102. (Donations to the NADA Foundation are generally tax-deductible; contributors should consult their tax advisors for details.)
Source: NADA Public Affairs

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Automakers Build War Chests to Finance a Self-Driving Future

Detroit’s Big Three automakers are showing a new sense of bottom-line discipline as they angle for any advantage in the race with Silicon Valley, and one another, to develop the cars of the future. Now all three manufacturers are committed to reining in costs, aligning production volumes with demand, and reducing unprofitable sales of slow-moving vehicles to corporate fleets and rental-car companies.
Source: The New York Times

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Toyota Winning Over U.S. Shoppers With New Camry and More RAV4s

Look out, Detroit: Toyota Motor Corp. is on a roll in the U.S. Toyota took 15 percent market share last quarter for the first time since 2009. Its RAV4 car-based sport utility vehicle is the industry’s most popular vehicle this year aside from the top pickups, outselling even its own Camry midsize sedan. And now Asia’s largest automaker is approaching an even bigger prize in the U.S.: retail sales leadership. Retail sales -- or those sold to individuals -- are generally seen as a better indication of demand than a carmaker’s total deliveries, which include discounted fleet sales to governments and businesses, including rental-car companies.
Source: Bloomberg

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Group 1 Sees Unprecedented Sales in Houston

The significant damage Hurricane Harvey left in Texas gave Group 1 Automotive the opportunity to watch new and used vehicles roll over the curb at daily sales rates during the last three weeks of September that “were the highest we have ever seen,” says president and chief executive officer Earl Hesterberg.
Source: Auto Remarketing

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SEMA This Week in Las Vegas is Automobile Enthusiastsí Heaven

The latest and greatest in automobile customization will take center stage in Las Vegas as SEMA returns this week. In its 51st year, SEMA (Specialty Equipment Market Association) takes place Tuesday-Friday at the Las Vegas Convention Center. About 140,000 people are expected, with 2,500 new products from more than 2,400 companies on display. Featuring the $41.2 billion automotive aftermarket, the show offers a wide array of products for the estimated 70,000 buyers in attendance. About 25 percent of the attendees are from outside the U.S.
Source: Las Vegas Sun

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Quotable
"It was like a war scene. Everything is burnt and gone. My entire neighborhood is gone."

    -- Julie Costa, controller/office manager at Manly Honda in Santa Rosa, Calif., commenting on the aftermath of the wildfires that incinerated thousands of homes in the city, NADA Headlines, Oct. 31

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