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National Association of Home Builders February 6, 2012
Universal Design: A Big Builder’s Strategic Response to a Stalled Market

When the housing market slowed to a crawl, one of the largest and best-known builders for the 50+ market, Del Webb looked for a way to motivate potential buyers. One of its strategies was to create new home designs that used universal design principles. Read More...

The Zen of Marketing: Lessons from a Very Different Sales Model

A handful of builder/developers are getting significant sales help from the people who are buying into their somewhat unusual communities. Their model may not work for everyone, but it contains bits of universal wisdom.  Read More...

Surviving a Downturn, Moving Toward an Upturn

Members of NAHB's 50+ Housing Council discuss current market forces, changes in buyers needs, and strategies to help companies move forward.  Read More...

Ask The Experts
Is Universal Design the Same as ADA?
by George F. Cundy, AIA, CAASH

A builder asks about the difference between ADA, Fair Housing Accessibility and universal design. Read More...

Chair's Message
Green Shoots? Maybe This Time.

For the past four years, 50+ builders and others have been expectantly waiting to hear that a housing upturn is on the horizon, only to see that the horizon continues to move further away. This year may well be different. Read More...

Transportation and Mobility: An Issue for Boomers

A recent research report released by Transportation for America outlines a coming crisis in mobility for the baby boom generation. Read More...

From Our Sponsors
Universal Design + Innovative Appliances = Safe and Functional Kitchens
by Andrea Hutchins, Whirlpool Corporation

The kitchen is one of the most important rooms in the home to be both easy for everyone to use, and safe for everyone as well. Whirlpool looks at problem areas, and the ways universal design can address them. Read More...

From Our Sponsors
Wounded Warrior Home Project: Accessible Homes for Injured Heroes

Our UD sponsor, Masco Cabinetry,  presents a case study of a pilot project to use the principles of universal design and accessible design to create homes for injured members of the military and their families. Read More...

Recommended Reading

First, the ultimate guide to universal design — dozens of articles by experts. Then, a visual panorama of "what today's boomers want in housing" from two design professionals who are, themselves, boomers. Read More...

Hot Products

Hands-free lighting controls, pull-down shelving, and attractive drain grates for barrier-free showers. Read More...

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