The idea of an Acupuncture
and Oriental Medicine (AOM) Day was born at an AOM leadership meeting in 2002
with the intention to educate the public and raise awareness of acupuncture and
Oriental medicine. Since 2002, this national day of observance which continues
to be celebrated annually on October 24, is recognized by the thousands of
licensed acupuncturists, as well as AOM leadership organizations in the United
States and around the world.
Today, 14 years later, we understand more than
ever, just how far-reaching the effects of this type of public education can
be. Last year alone, across the globe, during AOM Day and the weeks surrounding it, people from over 12 countries
and over 1,400 news agencies, were learning about and experiencing this ancient
medicine. As a direct result of NCCAOM’s outreach to our Diplomates, AOM
schools and state associations, there were 104 programs and events, throughout
the United States and abroad, registered on the AOM Day website at www.aomday.org. Additionally, there were other participants
who were not involved in structured events, but were involved in advancing AOM
Day by activities such as distributing flyers, presenting informational
workshops about AOM and offering free or discounted services to new patients.
This was none the less another significant way to spread the world about acupuncture
and Oriental medicine and had the benefit of attracting new business.
Does this make a difference? It is a well-known
fact that it takes several times for a person to hear of something before they
give it a try and AOM Day is a great
opportunity for that to happen. You don’t have to host a massive event in an
effort to participate in this celebration. One small action (flyer,
voucher, and/or lecture) goes a
long way. It can make a huge difference for your business and also have a major
impact to help a potential patient while also promoting the AOM profession as a
whole. Although AOM has been practiced for many years in China, Korea and
Japan, AOM is now rapidly increasing in popularity throughout the Western world.
More and more people are turning to AOM in their quest to maintain their
already good health, to seek remedies for a particular ailment or to reduce or
minimize their reliance on pharmaceutical medications.
The statistics of the AOM Day
website shows an enormous spike in first
time viewers and many of our practitioners reported an increase of business in
the period immediately following the AOM
Day week. The feedback we have received has shown us time and time again
that AOM Day is always a great
success and is one to be repeated. We are hoping that you will leverage
Have you entered to participate in the Video Contest 2015?
AOM Day 2015 as a vehicle to become more
involved in promoting the AOM profession while promoting your practice. We
anticipate that as more new ideas are generated, the effort will result in an even bigger
and more successful AOM Day in 2015.
The AOM Day website, sponsored by the NCCAOM, is
now ready for your event postings so start planning today on how to bring AOM
awareness to your town and local community. Preparation for AOM Day 2015 begins
Return to Top | Print this Article