By NCCAOM Editorial Staff and
Bill Reddy, Dipl. Ac. (NCCAOM)®, LAc., Director, Integrative Health Policy Consortium
It is that special time of the year again!
60,000 (preventable) deaths per year due to opioids in this country, the
acupuncture and Oriental medicine (AOM) profession needs to work together to
get the necessary visibility to provide solutions to the crisis. AOM Day, which
is celebrated on October 24 across the globe, is an excellent vehicle to bring
to light all the benefits of acupuncture and Oriental medicine, especially as
we focus the spotlight on acupuncture services to combat addiction and pain.
Leaders of the
profession have joined to spread the word about the benefits of acupuncture
services for opioid addiction. NCCAOM CEO Dr. Kory Ward-Cook is representing the
profession and integrative medicine as a member of the Healthcare Leadership Council to
discuss bringing non-pharmaceutical approaches to pain and opioid addiction.
Please see the NCCAOM Advocacy
Updates Timeline for more information about this important
initiative. Representing the Integrative Health Policy Consortium (IHPC),
Bill Reddy gave a congressional briefing at the first Integrative Health & Wellness
Caucus in mid-March of this year. Matthew Bauer of the Acupuncture Now Foundation
is planning on creating a mini-documentary on acupuncture and the opioid crisis
in 2019, and Dr. David Miller of the American Society of Acupuncturists (ASA) and et al.
a white paper entitled “Acupuncture’s Role in Solving the Opioid
Epidemic.” All of this information and
other progress can be found on the NCCAOM Opioid Crisis timeline.
Much, much more can be done, and the NCCAOM, which continually seeks ways to
advance the AOM profession through the promotion of its Diplomates and
certification programs, is willing to assist in coordinating efforts in
preparation for AOM Day.
This year, the NCCAOM will be spreading the word about AOM Day through
the many media outlets throughout the country by sending out a nationwide press
release promoting AOM Day events including advancements in our profession such
as inclusion of NCCAOM National Board-Certified Acupuncturists
in the Veterans Administration health system and licensed acupuncturists
being included in the U.S.
Bureau of Labor Statistics list of professions.
The NCCAOM cannot promote or advocate AOM Day without our Diplomates so we need you to send us information about your AOM Day
celebration. These celebratory activities can be events to celebrate AOM Day, patient testimonials to support acupuncture benefits or articles submitted to us highlighting acupuncture
services. The AOM Day
website, sponsored by the NCCAOM, is now ready for your AOM Day
event postings, so start planning today on how to bring AOM awareness to your
community. We encourage all of you to continue to promote this unique day.
The Get Involved
page that serves as a resource page, allows practitioners to take advantage of
the various free marketing tools to advertise AOM Day as well as their
practice. These include the free marketing tools prepared by the American
Society of Acupuncturists and Acupuncture Media Works to help
practitioners raise public awareness regarding the progress, promise and
benefits of acupuncture and Oriental medicine. There are also examples of
sample press releases and proclamations
to promote your practice and AOM in your local communities and with your local
news markets. This year, we are also pleased to feature a one-page toolkit
from the Illinois Association
of Acupuncture and Oriental Medicine to help acupuncturists focus on interprofessional communications.
Testimonials page can be a unique opportunity to promote both the
AOM profession as a whole and your individual practice. Patient testimonials
are one of the most powerful methods to promote AOM as it illustrates the
effectiveness of this medicine directly from those who have benefited from it.
Those who visit the AOM Day site may still conveniently
search by state to find AOM Day celebrations and activities in their area on Programs and
submitted through the main Directory on the AOM Day website will also receive
additional exposure via the AOM Day Facebook
A press release
for the 2018 AOM Day celebration will be generated which will draw greater
media interest. This media push should result in wider exposure in both online
and print publications globally.
of these venues to promote your national credentials and share information
about this wonderful medicine with those who have not had the chance to
experience the healing benefits of acupuncture and Oriental medicine. Here are
some examples of ways for you to promote your practice and the AOM profession
on AOM Day:
the AOM Day website (www.aomday.org/)
and Facebook page to your website.
your activities on the AOM Day website's "Submit
an Event" page to promote your event.
an Open House or a free clinic day in your community where you demonstrate
acupuncture, Asian bodywork or Chinese herbal treatments free of charge or at a
your event for free on local radio stations and newspapers as a community
event. Use the handy toolkit from ASA and Acupuncture Media Works to to
promote your practice and acupuncture.
out a press release or
a media advisory (a one-page document that gives the when, where, who and
what for your event) to the local media. Offer to treat the members of the
press for free for stress relief with acupuncture or Asian Bodywork Therapy treatment.
with a local AOM school to have an AOM awareness workshop on acupuncture,
Chinese herbology or ABT. Offer free treatments to
those in attendance that are interested in participating. If no schools
are in your area, offer the class at your clinic or another location.
an article for your local community newspaper or magazine praising the
many benefits of acupuncture and Oriental medicine. Use personal stories
and experiences (with the written consent of your patients) to explain the
efficacy behind the medicine.
patients, who want to share success stories, to submit their testimonial
on the AOM Day website's "Submit a Testimony"
For additional information
and marketing tips for AOM Day, contact Olga Cox at email@example.com
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