NCCAOM News - December 2016 (Plain Text Version)

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AOM Day 2016 Aftermath

2016 was a year full of incredible strides and unbelievable progress for acupuncturists worldwide! We’re taking the time to reflect on all this past year’s events, as well as the outcomes achieved to help us make plans and resolutions for the year to come. While reflecting on the 2016 AOM Day celebration, it’s important to look at the impact made throughout the nation and worldwide. We thank every participant for being a part of this great movement in bringing the amazing benefits of acupuncture and Oriental Medicine to light.

This year, many strategies were employed by the NCCAOM to emphasize and encourage practitioners to showcase their skills and compassion through AOM Day activities. The AOM Day website was refreshed to showcase the following tools:

  • An updated AOM Day Marketing Kit as well as an Outreach Toolkit to aid practitioners in spreading the word about their medicine
  • An updated and active AOM Day Facebook page
  • A Patient Testimonials page on the AOM Day website
  • An enhanced AOM Day events directory searchable by state
  • A national press release sent to media outlets throughout the United States to promote AOM Day

Our NCCAOM staff team employed a variety of outreach efforts to spread the word about AOM Day and the NCCAOM and its AOM Day partner organizations. Throughout the months of September 2016 and October 2016, the AOM Day press release directed 324 new users to the website which generated a notable 608 page views. According to the information provided by the associated MarketWired press report, the 2016 AOM Day press release garnered 145 verbatim press release website clips as well as 66 press release headline website clips, including major market digital news rooms such as: Bizwire, Dallas Morning News, and Yahoo!. We are also proud to report that we were able to secure a television interview featuring an NCCAOM certified Diplomate in Sioux Falls, South Dakota  - an important acupuncture and Oriental medicine market for the organization. Another huge highlight from this year’s campaign comes from the State of Michigan’s official proclamation stating October 24, 2016 as the first ever Acupuncture and Oriental Medicine Awareness Day in the State of Michigan.

As a direct result of NCCAOM’s outreach to our Diplomates, AOM schools and state associations, there were over 60 Programs and Events. Events were submitted by both national and international practitioners (Canada, Australia, United Kingdom and Pakistan), schools, associations and organizations. The events included free educational classes and lectures, open houses and tours, a ‘happy hour’ with herbal tastings, heavily discounted or even free treatments, aromatherapy, community acupuncture sessions, tai chi/ qigong classes and much more! Click here for a full list of this year’s events, which will be available on the AOM Day website through January 31, 2017.

Following AOM Day activities in early November, NCCAOM staff sent out a timely press release addressing the need for relief from what has come to be known in lay terms as post-election stress disorder. As a result of the press release, CBS affiliate, KOIN 6, in Portland, Oregon invited a certified NCCAOM Diplomate to do a live, on-air acupuncture demonstration. This press release also secured website placements on a variety of reputable news sites garnering over 3,000 visitors to the NCCAOM website.

The NCCAOM is proud of the milestones achieved in 2016. The new year will provide opportunities to carry forward the successful initiatives begun in 2016. We look forward to 2017 with great anticipation for another amazing year. [return to top]