NCCAOM News - Fall 2017 (Plain Text Version)

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AOM Day 2017: Shining a Light on Acupuncture

The idea of an Acupuncture and Oriental Medicine (AOM) Day was born at the AOM leadership meeting in 2002 with an intention to educate the public and raise awareness of acupuncture and Oriental medicine. Since 2002, this national day of observance is being celebrated annually on October 24 and recognized by the thousands of licensed acupuncturists in the United States and around the world as well as organizations in the field of acupuncture and Oriental medicine.

Today, 15 years later, we understand, more than ever, just how far-reaching the effects of this type of public education can be. As a direct result of NCCAOM’s outreach to our Diplomates, AOM schools and state associations, in the past three years alone, there were 178 Programs and Events registered on the AOM Day website at throughout the United States and abroad (The AOM Day website was launched several years ago by the NCCAOM as a hub to educate the public about AOM Day and acupuncture and Oriental medicine).In addition to live events on October 24, some practitioners distributed flyers and offered discount vouchers as a way to spread the word about acupuncture and Oriental medicine. As a result, these practitioners enjoyed the benefit of attracting new business. In addition, the designation by the Bureau of Labor Statistics (BLS), of an independent  Standard Occupational Code for Acupuncturists (SOC) has made a significant impact on public awareness.

Going forward, as news of the BLS SOC for Acupuncturists spreads, acupuncture will be elevated to a higher level of understanding and respect by other healthcare providers and the public. What better time than AOM Day to educate the public and showcase your practice?  

Public education makes a difference and AOM Day is a vehicle to promote AOM to the public and the media. It is very likely that the public will now be looking at the profession in a different light. AOM Day events are a wonderful opportunity to “shine a light” on your practice and the importance of this medicine in healthcare.  Further, posting success stories from your patients on the Patient Testimonial Page will provide an additional avenue for website visitors to learn of the benefits of this remarkable medicine from the very people who have benefitted from it.

This year, the NCCAOM and its newly created NCCAOM Academy of Diplomates are celebrating AOM Day by promoting NCCAOM certification programs and certified Diplomates!

We are hoping that AOM Day 2017 will see even more people and companies involved who will create new and dynamic ideas to market and share their expertise. AOM Day 2017 has the potential to be even bigger and more successful than ever before.

The AOM Day website, sponsored by the NCCAOM, is now ready for your event postings so start planning today how to bring AOM awareness to your town and local community. Preparation for AOM Day 2017 begins NOW.



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