NCCAOM News - Spring 2018 (Plain Text Version)

View Graphical Version


From the Desk of the CEO

The 2018 Chinese New Year began this year on February 16 - the Year of the Earth Dog. During the Year of the Dog, satisfaction and joy will occur from successful outcome of projects undertaken in the previous year, the Year of the Fire Rooster, 2017. 

The productivity of last year, as well as the previous investment of efforts in 2015, 2016 and earlier are coming to fruition in 2018. In 2015 the NCCAOM set several strategic goals for the organization, two of which related to increasing opportunities for NCCAOM Diplomates to be successful in their careers as acupuncturists. These goals were to:

  • Expand the Value of the NCCAOM Credentials to Assure and Advance Professional Opportunities for NCCAOM Diplomates
  • Integrate NCCAOM Credentialed Providers into the United States Healthcare System

Before embarking on these goals to promote our Diplomates and their certifications, the NCCAOM undertook a needs assessment of our Diplomates and we found that the number one recurring request of all our Diplomates was for the NCCAOM to create a marketing and public relations campaign to promote our Diplomates and to advocate for NCCAOM National Board-Certified Acupuncturists™. We launched our campaign in May of 2016 and have documented the following outcomes in 2016 and 2017:

  • Visits to the NCCAOM Website - 179% increase since 2014

     2014(n=599,208)
     2016(n=1,062,100)
     2017(n=1,078,392)

  • Find a Practitioner Visits - 188% increase since 2014

    2014(n=128,134)

     2016(n=212,284)
     2017(n=241,300)
 

 To read full article, click here

 

 [return to top]