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April 30, 2015
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Apple Valley Glass

Leadership: Mike and Sonia Silveroli, owners
Location: Apple Valley, California

Number of years in business: 18

Products/services offered: commercial and residential glass, including window repairs and retrofits, screens, shower doors, mirror, and light commercial (framing, doors and glass). The company also has a laser engraving machine for glass and marble engraving.

Company motto: “Your windows to the high desert”

Secret to success: Honesty and dedication. “Mike is here at 6 a.m., 6 days a week,” says Sonia Silveroli. “He has incredible dedication to this business. He is dependable and honest. I have had customers tell me, ‘I might be able to get this glass cheaper someplace else, but I have known Mike for many years, and I trust him.”

Biggest challenge of 2015: The slow recovery. “The market is picking up, but slowly,” Mike Silveroli describes. “Builders are cautious; owners are cautious. There were a lot of foreclosed homes in this area, and builders are leery of getting started [on new projects].” 

One word to describe the industry: Changing. “Things are changing in the industry, particularly in our local market. We are seeing Internet competition—customers getting quotes for projects like mirror walls off the Internet from fly-by-night companies. And we are seeing changes at our suppliers. Some of our suppliers don’t deliver to us anymore,” Mike Silveroli says. 

If you are interested in having your company profiled in an upcoming newsletter, email Katy Devlin at

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