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March 28, 2016
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WDDA AT WORK
Window & Door Dealer Days Returns to GlassBuild America

 

Window & Door Dealer Days returns in 2016 with exciting new opportunities, including Solution Session breakouts, Lunch and Learn, plenty of networking and all-new Express Learning sessions designed to deliver window and door dealers valuable information on current market conditions and best business practices.

The two-day event will take place October 19-20 at GlassBuild America: The Glass, Window & Door Expo in Las Vegas. 

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NEWS TO KNOW
Top 100 Manufacturers 2016
U.S. Window and Door Sales to Increase in 2016
Royal Building Products' Window and Door Division to be Sold to OpenGate Capital
 
 
YOUR PROFITS
7 Features of Effective Sales Content
By Tim Clark, director of communications with improveit! 360

When it comes to home improvement projects, homeowners start the sales process by arming themselves with information. They search to find out about products and services, and read reviews on local companies. Window and door dealers can reach this audience by providing curious homeowners with answers to their questions.

This is known as content marketing. It comes in the form of email newsletters, flyers, project photos or videos, website articles, how-to guides and blog posts.  This educational material builds awareness of your business, presents you as an industry expert, generates leads and sales and optimizes your website with fresh content.

Whether you create the content in-house or hire a marketing company to help develop materials, there are seven features of effective sales content that should be covered in each piece: all materials should be engaging, actionable, relevant, trackable, easy to find, viewable and targeted.

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MEMBER SPOTLIGHT
Window-Fix, Inc.

 

 John Cappello (L) & Window-Fix team

According to Window-Fix, Inc., located in Brooklyn, NY,  the biggest challenge of 2016 will be managing explosive growth in each segment of their business, including the launch of a new showroom / learning center.

Learn more about this fellow WDDA member! 
 
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Brought to you by the Window & Door Dealers Alliance.

We welcome your questions and suggestions about the editorial content of this newsletter.
Contact Jenni Chase, Content Director, jchase@glass.org

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