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February 28, 2017
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WDDA AT WORK
Window & Door Releases 2017 Industry Pulse

Window & Door magazine, the official publication of WDDA, has published its 2017 Industry Pulse report. The report offers valuable insight into important industry trends, sales stats and projections, product trends, the employment outlook, a technology forecast, as well as a look back at 2016.

"Respondents told us they are still concerned with overregulation, the still-recovering economy and a housing market that has yet to completely stabilize," said Emily Thompson, Window & Door editor. "Controlling costs, maintaining quality, keeping up with demand—especially during a labor shortage—attracting new talent, and turning a profit are all still keeping our industry’s finest up at night."

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Doritos or Emerald Nuts? Using Verbal and Non-verbal Cues to Improve Business Success

(from Window & Door magazine's THE TALK)


"Are you a Doritos or an Emerald Nuts commercial?" asked Janine Driver, body language expert, during her keynote address at the 80th Annual Conference for the American Architectural Manufacturers Association, held Feb. 12-15 in Phoenix. Driver explained that a primetime Doritos commercial caused increased brain activity in viewers, while the Emerald Nuts commercial didn't have the impact. The reason? When evaluating brands, "consumers use emotions over information when making decisions," said Driver.

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NEWS TO KNOW
Infinity from Marvin Recognizes Gravina's Window Center of Littleton, Colorado, as Window Dealer of the Year
LaCantina Doors Named Best of Houzz 2017
Pella Offers New Wood Window and Wood Patio Door Warranty
Soft-Lite Windows Expands Measure & Install Division
B.F. Rich Windows & Doors Closes, Lays Off 130 Employees
 
 
YOUR PROFITS
Top Tips from Manufacturers
By Emily Kay Thompson, Window & Door magazine, WDDA Liaison

We asked leading manufacturers to share their best advice for specialty retailers. Here’s a member-exclusive preview of what they had to say.

Sell on Value
Building value in window products and trust with the consumer yields far better closing ratios as well as gross profits than selling on price. Consumers always pay more when the cost versus value benefit threshold is met.— Eric Vidmar, Anlin Window Systems, anlin.com

High-performance products will continue to strengthen as a category as more people begin to recognize the need for sustainability and how it benefits not only them but the world as a whole. Efficient glass, aluminum, vinyl-composite, and aluminum clad products will continue to grow in popularity.— Eric Wanner, Solar Innovations, solarinnovations.com

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MEMBER SPOTLIGHT
American Home Renewal, Inc.

Learn about fellow WDDA member American Home Renewal, located in San Francisco and recipient of Window & Door magazine's 2016 Dealer of the Year award for Excellence in Installation.  

"We have a customer-centric culture anchored by our exclusive Satisfaction First!™ policy," says Marc Stelzer, president. "We simply believe that the market always elevates and rewards quality providers who truly respect their clients, vendors and team members."

American Home Renewal Team

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Brought to you by the Window & Door Dealers Alliance.

We welcome your questions and suggestions about the editorial content of this newsletter.
Contact Wayne Nelson at: wnelson@glass.org

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