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March 27, 2017
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WDDA AT WORK
Cam Marston Announced as Keynote Speaker at 2017 GlassBuild America Opening Session

Cam Marston

WDDA has just announced author and generational expert Cam Marston will return to GlassBuild America as keynote speaker at the Opening Session.
 
Marston’s presentation resonated deeply at GlassBuild America 2015 and he is back by popular demand to present, “The Multi-Generation Workplace—Do You Know How to Manage It?” He will share how understanding the differences of each generation, from Baby Boomers to Millennials, can help attract and retain a new generation of employees. Attendees will walk away with actionable ideas to help them effectively manage across the generations. This presentation is guaranteed to be informative, captivating and humorous, and is not to be missed!

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Window & Door Presents Top 100 Manufacturers


Window & Door magazine, the official publication of WDDA, has issued its annual Top 100 Manufacturers report, which details North America's 100 largest manufacturers of residential windows, doors, skylights and related products, based on 2016 sales volume.

As a member of WDDA, you are eligible to receive a complimentary copy of the Top 100 Manufacturers Report: Dealer Edition in PDF and Excel formats. Click “Read More” below for the links to the files.

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Lockdown Your Website and Lockup More Web Leads

(from Window & Door magazine's THE TALK)

Ben Landers, Blue Corona

As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.”

Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the results to guide the next test. While most campaigns take time and often produce results just barely good enough to justify another test, homeruns can and do occur. Let me give you an example.

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NEWS TO KNOW
GlassBuild America Ranks at Number 145 on Top 250 Trade Show List
Trump Proposes Elimination of Energy Star Program
Global Smart Windows Market Projected to Reach $23 Billion by 2025
Therma-Tru Corp. Plans New Innovation Center
North Star Acquires TruBilt Entry Doors
Panda Windows & Doors Reorganizes National Presence
Pella Corp. Chair Emerita Joan Kuyper Farver Passes Away
 
 
YOUR PROFITS
Six Rules for Closing Sales with Email
By Welton Hong, Ring Ring Marketing

Even the most technophobic people in 2017 are generally comfortable with at least one technology: email. While it can be a challenge to help hardcore analog businesses to understand pay-per-click advertising and even basic search engine optimization, email is something everyone can handle—even for those on an AOL account.

Even so, some window and door companies invest little effort into even simple email marketing—a foundational aspect of any successful online marketing campaign. Many are wary because of their own experiences with inbox spam. No business wants to be seen as “pestering” its current or potential clientele.

However, there’s a way to go about email marketing that benefits both you and your customers. You want to get out your message to people who genuinely want your products. There are six steps to keep in mind when you use email to close the sale.

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MEMBER SPOTLIGHT
The Door Store and Windows

Ann Gregory and Laurie Scarborough

Get to know fellow WDDA member The Door Store and Windows, located in Louisville, KY and recipient of Window & Door magazine's 2016 Dealer of the Year award for Leadership in the Homeowner Market. 

According to sisters and co-owners Ann Gregory and Laurie Scarborough, the company's mission is to provide outstanding customer experiences while improving the beauty, comfort and value of the homes and buildings they touch, by using quality products and proven installation techniques and offering superior knowledge and service.

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Brought to you by the Window & Door Dealers Alliance.

We welcome your questions and suggestions about the editorial content of this newsletter.
Contact Wayne Nelson at: wnelson@glass.org

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