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April 27, 2017
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Window & Door Dealer Days Returns to GlassBuild America

WDDA will host its 3rd annual Window & Door Dealer Days September 12-14 at GlassBuild America: The Glass, Window & Door Expo in Atlanta.

Window & Door Dealer Days provides a unique opportunity for owners and top management of retail window and door businesses to see the latest fenestration products in The Dream Showroom, learn about current market conditions and best business practices specific to the residential window and door market, and network with industry peers.

Have You Downloaded Your Complimentary Top Manufacturers Report?

As a member of WDDA, you are eligible to receive a complimentary copy of the Top 100 Manufacturers Report: Dealer Edition.

The Top 100 Manufacturers report, published by Window & Door magazine, the official publication of WDDA, details North America's 100 largest manufacturers of residential windows, doors, skylights and related products, based on 2016 sales volume. Click “Read More” below for instructions to download your complimentary report.


A Window Market without Energy Star: What's Really Driving Vinyl Market Dominance?

(from Window & Door magazine's THE TALK)

Eric Thompson,
Quanex Building
Some interesting news hit since the time I wrote my last Talk on President Donald Trump released his proposed 2018 federal budget, and among some of the cuts was the proposed elimination of the Energy Star program.

Putting politics aside, the budget was, of course, simply a draft, and is subject to much change before it resembles anything close to law. It also isn’t expected to make it through Congress without significant revision. Likewise, a number of major industry groups have opposed the elimination of Energy Star, including the Window and Door Manufacturers Association.

Confidence in Renovation Market Remains High
Western Window Systems Launches Dealers First Program
Energy Star Recognizes Andersen, ProVia and Soft-Lite
Fall Safety Week Begins in May
EPA Solicits Comments on Burdensome Regulations
The Budget Conversation: Four ways to alleviate budget anxiety for homeowners
By Madeleine MacRae, MM MacRae Coaching & Consulting


Why is it that when you mention the word “budget,” homeowners freeze? An otherwise pleasant conversation suddenly comes to a screeching halt as soon as you dare to say “let’s talk about your budget.” The response, more often than not, is crickets.

Truth is: homeowners are afraid of being wrong, of overspending or being duped. Most are unfamiliar with the products and the selections and the process and feel that throwing a number out there will make them look naive or uninformed. Another truth: it's your job as the salesperson to demystify the budget.

Rushing into a budget conversation without context or rapport, dancing around budget questions to the point where the consumer is even more apprehensive, or avoiding the conversation altogether can result in the loss of sale that could have been easily closed.

Woodland Windows & Doors
Learn about fellow WDDA member Woodland Windows & Doors, located in Roselle, Illinois and recipient of Window & Door magazine's 2016 Dealer of the Year award for Innovative Enterprise.

According to owner and president Ken Mariotti, the company's products and services include window and door replacement for residential, multi-family, townhomes and the light commercial installation market, as well as supplying windows and doors to remodeling contractors, builders and the  new and replacement commercial markets.

(l-r) Rano Mariotti, Ken Mariotti,  Ralph Mariotti






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