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June 29, 2017
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WDDA AT WORK
Register Now for Window & Door Dealer Days Early-Bird Rates!

In addition to receiving special member discounts on Window & Door Dealers Days registration, WDDA members can save even more with early-bird rates, in effect until June 30!

Window & Door Dealer Days, taking place September 12-13 at GlassBuild America: The Glass, Window & Door Expo in Atlanta, will again feature The Dream Showroom, providing attendees a unique opportunity to see the latest fenestration products and services "under one roof," as well as the GlassBuild America Opening Session with keynote speaker and generational expert Cam Marston, to share how understanding the differences of each generation, from Baby Boomers to Millennials, can help attract and retain a new generation of employees.

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Dealer of the Year Nominations Now Being Accepted

Window & Door's magazine's Dealer of the Year program, sponsored by the Window & Door Dealers Alliance, is now accepting nominations for 2017. The program is designed to recognize dealers and/or distributors of windows and doors for excellence in the areas of marketing, customer service, showrooms and community service.

This year's winners will be recognized at Window & Door Dealer Days on Sept. 13, 2017, in Atlanta. WDDA will extend to all winners complimentary admission to the entire event, including access to the Dream Showroom. Select winners will additionally receive a complimentary night's stay in one of the show hotels.

The deadline for nominations is July 17, 2017.

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The Color of Success

From Window & Door magazine's THE TALK...
By Eric Thompson, Quanex
There are plenty of reasons why vinyl windows have come to dominate market share in new residential and multifamily construction. And there’s one reason I’ve been thinking about lately that’s simpler than you might think.


It’s not energy performance. It’s not price. It’s color. In markets throughout the country, the availability of color options in vinyl window systems as technology has matured has opened new opportunity for residential window fabricators. The trend isn’t new but, in my estimation, it’s one that has come to full blossom in recent years.

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NEWS TO KNOW
WDMA Urges Reform of LRRP Rule
Connecticut General Assembly Passes Window Warranty Bill
AAMA White Paper Details Aluminum Fenestration Energy Benefits
Window and Door Industry Continues Growth
 
 
YOUR PROFITS
Fact Versus Fiction: Link Building
By Welton Hong, Ring Ring Marketing

Link building is one of the most important facets of search engine optimization for any website, including for window and door businesses. Even wonderfully designed websites—those that are jam-packed with informative content and relevant keywords, lots of images and videos, and wisely chosen headlines, meta descriptions and meta tags—are missing a foundational aspect of SEO if they don’t link to other relevant sites and if no other relative sites link to them. This issue can be devastating to local search rankings and seriously depress both website traffic and conversions.

Sites that have great credibility rank well with Google and other major search engines. One major way they determine credibility is by your link network. If other sites don’t want to link to your site, how credible can it be? And if your site doesn’t link to anyone else, i.e. manufacturers, wholesalers, service organizations or other relevant entities, how can you prove the position you hold in the window and door industry?

Link building is a necessity, even though some unsavory webmasters have abused it by artificially inflating link networks through paid services. Over time, such practices have exposed a lot of myths about link building that permeate the online marketing industry. I’d like to clear a few of them up.

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MEMBER SPOTLIGHT
Weather Tite Windows

Michael Hollander

Meet fellow WDDA member Weather Tite Windows, a family-owned company located in Tampa, Florida and recipient of Window & Door magazine's 2016 Dealer of the Year award for Excellence in Community Service.

According to president Michael Hollander, the company's keys to success include treating people fairly and respectfully, everyone working for the client, and believing that good business brings more business. As the Dealer of the Year award recognizes, the company is active in community service, including participating in and donating to Habitat for Humanity and supporting the work of a local missionary group that houses homeless veterans.

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Brought to you by the Window & Door Dealers Alliance.

We welcome your questions and suggestions about the editorial content of this newsletter.
Contact Wayne Nelson at: wnelson@glass.org

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