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April 26, 2018
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WEBINAR: Make Your Busy Season Count

WDDA is pleased to introduce online learning opportunities as a convenient way for dealers to receive education that addresses their top challenges including sales, marketing, lead generation and business efficiency.

Join your peers on Tuesday, May 8, from 2:00 - 3:00 pm EDT, for our first webinar “Make Your Busy Season Count: 3 Things That Cost You Big.” During this live, interactive webinar, you will learn the three things that might be costing you sales during your busiest time of year. Led by business growth strategist Madeleine MacRae.

Participants will discover:

  • A costly mistake that most businesses make when they are busy
  • The number one most neglected opportunity to fill your future appointment book, and
  • Key structures that will help you sell more, on the spot, without feeling salesy.

All dealers are encouraged to attend—the webinar is FREE for WDDA members. CLICK HERE to register.


Window & Door Dealer Day to Highlight Industry Benchmarking

WDDA's Window & Door Dealer Day, taking place September 13, 2018 in Las Vegas, will feature an insightful Industry Benchmarking Report presented by The Farnsworth Group. The full-day event will also include a Business Solutions session presented by Spader Business Management, and Dealer to Dealer forums focusing on sales, marketing and business operations. 

Window & Door Dealer Day is designed to provide valuable education and networking for owners and top managers of businesses who furnish and install residential windows and doors.

Attendees will connect with industry peers in a non-competitive environment, benefiting from interactive small group sessions and taking away specific action items to help make their businesses more profitable. The event also includes breakfast, lunch and an afternoon reception.


In Case You Missed it: Member Exclusive Industry Pulse Report

Window & Door magazine, the official publication of WDDA, has published the first ever dealer edition of its annual Industry Pulse report. This member-exclusive benefit highlights the information that matters most to our members, including a housing outlook, and trends in products, sales, and employment.

To access the full report, CLICK HERE.


EPA Makes $67k Settlement with Advanced Windows for LRRP Violation
Remodeling Spending Projected to Exceed $340 Billion by 2019
Andersen Offers Houzz Marketing Opp for Dealers
ProVia Earns 2018 Energy Star Sustained Excellence Award
Soft-Lite Sustains Excellence for Third Year
Andersen Named 2018 Energy Star Partner of the Year
Therma-Tru named "Brand Used Most"
Keeping up During Busy Season
By Katie Gregg, WDDA

Spring is well underway and has brought with it renewed energy and focus. And good thing, as WDDA members find themselves gearing up for their busy season.

Dealers are experiencing thriving market conditions and an industry poised for prosperity. There are more products on the market than ever before and sales are expecting to continue a positive trajectory through 2018. This optimism is tempered slightly by labor issues as dealers continue to struggle to hire and retain talented employees.

The lack of skilled labor presents a challenge in the execution of ever-increasing sales plans. However, dealers are tackling this challenge with both practical and creative solutions. Dealers are educating schools and helping them to promote their trade and vocational options as viable post-grad alternatives. Other dealers are appealing to the practical side of potential employees by advertising valuable and enviable benefits. And others yet are offering complimentary training to enhance the skills of new employees and provide a clear path for career advancement.


Women in Fenestration

It’s no secret that women are the minority in fenestration. According to the U.S. Census Bureau, though women make up nearly half of the working population (47.5 percent), they remain underrepresented in the manufacturing industry. And, though the numbers for women in construction are increasing, the National Association of Women in Construction reports that women comprise just 9.1 percent of the construction industry in the U.S. at the end of 2016.

We want to know more about the role of women in our industry—those in leadership positions as well as on the construction side, selling and installing windows, and those manufacturing the goods on the factory floor. We want to hear how companies are recruiting and promoting women in this industry. Email us with your thoughts and observations, post a comment on the subject and weigh in on this month’s poll.

CLICK HERE to complete the poll.


Seaway Window

Seaway management team

Get to know fellow WDDA member Seaway Window, doing business in Erie, PA since 2004.

The company's keys to success, according to managing director Paul Komorowski, are producing high quality products, maintaining employee installers to ensure consistent installation practices for maximal product performance, and providing outstanding after the sale service at no charge.

Seaway Window sales and operations team






Brought to you by the Window & Door Dealers Alliance.

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