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June 28, 2018
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Window & Door Dealer Day: Register Now for Early-Bird Savings!

Register by June 30 to take advantage of early-bird rates on Window & Door Dealer Day, taking place Thursday, September 13, at the Encore at Wynn hotel in Las Vegas!

This engaging event, hosted by WDDA for owners and top management of retail window and door businesses, will feature a full day of insightful presentations and actionable takeaways, as well as unparalleled networking opportunities with business owners facing the same challenges as you.

Registration includes all education programming, breakfast, lunch, the Dealer of the Year reception, and access to the GlassBuild America tradeshow floor taking place nearby. WDDA members receive additional savings.


WDDA Dealer of the Year Nominations Now Being Accepted
Each year, Window & Door magazine and the Window & Door Dealers Alliance recognize window and door retailers and distributors for excellence in the areas of marketing, customer service, showrooms and community service. Manufacturers are encouraged to nominate their customers, and dealers are also welcome to nominate their own companies.
Winners will be featured in an issue of Window & Door magazine and will be recognized at Window & Door Dealer Day, hosted by the WDDA, on Sept. 13 in Las Vegas. Honorees will receive one complimentary registration to the event and one complementary hotel night at the Encore at Wynn Las Vegas. Winners will also receive a free one-year membership to the WDDA.

National Glass Association Welcomes New Board Members
Window & Door Presents Top 100 Manufacturers 2018 Report
YKK Introduces StyleView NT Single-Hung Window
Western Window Systems Introduces Low-E Oversize Multi-Slide Door and Windows
AAMA Updates White Paper on Storm-driven Rain
New Skylight Fall Prevention Informational Webpage Available on AAMA Website
Andersen Introduces Easy Connect Joining System
State of Declarations: The increasing role of environmental impact disclosures
A Customer Focus: Three tips for keeping customers at the center of the sale

By Katie Gregg, WDDA

Customers today are more savvy than ever. Long before they've reached you, they have read reviews, talked to friends and neighbors, perused design-inspiration websites and searched the internet for brand data. In an era where endless information is at customers’ fingertips, how do you stand out?

It might just come down to the art of your sale. We’ve all been on the receiving end of a hard sale where it is immediately apparent that the salesperson values their quota over our best interests. And it doesn’t feel good.

One member of the Window & Door Dealers Alliance, Craig Patchin, president of Window Design Center, wisely notes that, “customers don’t want to be sold to, they want to be interacted with.” Although fundamental, the following tips are best practices we hear from WDDA members like Patchin over and over again. They can help your sales team build customer relationships and, in turn, increase long-term revenue growth.


Armorvue Home Exteriors

(l-r) Adir Rafael, Bo Fuller

Get to know fellow WDDA member Armorvue, in business for five years with locations in Florida, North Carolina and Ohio.

The company's mission, according to co-owner and vice president Bo Fuller, is to provide customers with world-class products, gold standard installation, and unprecedented customer service.





Brought to you by the Window & Door Dealers Alliance.

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