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September 28, 2018
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Window & Door Dealer Day Celebrates Excellence



WDDA event features networking, education, round table discussions and an awards presentation
 
More than 80 professionals from across the country gathered in Las Vegas on Sept. 13 for a full day of professional and industry development. With an emphasis on networking and sharing insights, dealers left the program with actionable ideas to further their business.
 
“It’s encouraging to see people take time out of their business to work on their business,” said Katie Gregg, WDDA Associate Director. "The turnout this year suggests that the industry is thriving. Dealers want to hear from other professionals on how they are managing growth, maintaining and attracting staff, and planning for the future, and I think that’s exactly what the participants got from their time at Dealer Day.”
 
The morning focused on the hot-button issues for the industry, mostly centering around the topic of maintaining and rejuvenating an aging workforce. “Succession planning is bigger than the “hit by a bus” scenario,” Liz Weber, CMC, CSP, said in her keynote address. “It’s about depth and building a team.” She led attendees through an eight-step succession plan that helped them outline how to do so.
 
This topic teed up an interactive talk with Scott Brown, Franklin Window & Door Inc., who posed the question, what are you doing to change the perception of the industry and bring in fresh talent? The hour was filled with passionate discussion and big ideas.
 
The afternoon turned participants’ attention to business strategies. In a valuable opportunity, attendees interacted with Matt Johnson, Gary Law Group, who offered insights on legal and legislative challenges to window and door dealers that are on the horizon. Meanwhile, Madeleine MacRae started a battle between proponents of new school versus old school marketing tactics in a lively discussion. Finally, Grant Farnsworth of  The Farnsworth Group brought all of the attendees back together for market insights in the dealer space, framed within trends in the larger home building and remodeling picture, stating “the near-term future is strong.” He also reported plans for future market research in collaboration with WDDA to set a benchmark foundation for tracking growth and trends in the dealer segment. The event culminated with a nod to the 2018 Dealers of the Year. Four of the five recipients were on hand to accept their awards and share their successes with the group.
 
“Our evaluations show that 97% of attendees said Dealer Day met their expectations, and 95% are likely to attend next year,” said Michele Nosko, Director of Membership & Marketing for NGA and WDDA. “We’re pleased with the positive response—it was a great day filled with interaction and engagement.”
 
For more about future events and programs, visit wddalliance.org

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