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MI to Handle CertainTeed Window Brand in East
MI Windows & Doors Inc. has entered into a 10-year agreement with CertainTeed Corp. to become the licensor of CertainTeed brand windows and patio doors in Eastern half of the United States. That agreement comes in tandem with MI’s purchase of certain assets from Ply Gem Industries, which acquired CertainTeed’s vinyl window and door business in September 2007.
Ply Gem continues to be the licensor for CertainTeed brand window products in the Western U.S. and Western Canada.
In 2006, Gratz, Pa.-based MI acquired CertainTeed’s window manufacturing plant in Indiana. With that purchase, it became a licensed CertainTeed fabricator for much of the Midwest. MI’s latest purchase involves assets used to produce and market vinyl extrusions sold to all licensed fabricators in the Eastern regions of North America.
MI will now supply CertainTeed products in its existing territories and those areas previously served by Viwinco Inc. That company recently launched its own line of vinyl window and door product. MI will continue to license the CertainTeed brand for windows and patio doors to independent fabricators in Iowa, Texas, Connecticut and Maryland. In addition, MI has been granted responsibility for marketing, engineering/technical services, and new product development associated with CertainTeed window and door growth in the Eastern regions. In addition, MI has been granted responsibility for marketing, engineering/technical services, and new product development associated with CertainTeed window and door growth in the Eastern regions.
“We are excited about the opportunities this will create for our customers, team members, and supply partners,” says Matt DeSoto, president of MI’s Eastern division. “The potential for our Eastern team to increase market share with the trusted and well respected CertainTeed brand name is limitless.”
As part of the agreement, MI, along with the other CertainTeed brand window fabricators in the East, will still benefit from customer-focused incentives that increase the value of the brand, including CertainTeed’s builder and remodeler rebate and rewards programs, officials note.
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