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Global Alliance Formed By Leading Window Industry Exhibitions
GlassBuild America is joining with Fensterbau/Frontale, Fenestration China and Istanbul Window to form the Global Fair Alliance. Organizers of the four trade exhibitions, each targeting the window, door and facade industries, have announced plans to sign a cooperation agreement at Fensterbau in April.
As part of the alliance, the four groups will work to coordinate marketing activities, appearing jointly under the Global Fair Alliance banner with information stands at each of the four partner exhibitions. First and foremost, the alliance will create “simple awareness,” explains Willy Viethan with the Nurnberg Messe, the organizer of Fensterbau/Frontale. By joining forces, the organizers hope to help exhibitors and visitors alike easily recognize the leading events for the window and facade industries around in Europe, America, East Asia and Eurasia.
“We’re delighted to be part of this alliance,” says Phil James, president and CEO of the National Glass Association, organizer of GlassBuild America (and publisher of Window & Door and Glass Magazine). “Exhibitors active throughout the world have long been a part of GlassBuild America. As the pace of globalization increases, we now see more North American companies looking for opportunities abroad. Working closely with organizers of these other events, we can become a stronger resource for U.S. companies looking to expand worldwide.”
“The leading players in the industry are all globally oriented. This is reflected more and more in Fensterbau/Frontale, as both the visitors as well as the exhibitor are becoming more international,” Viethan points out. “None of the organizers individually has a global reach,” he continues. A global network helps enable each group “to ensure that our customers are supported worldwide.”
From an industry perspective, Viethan also notes that the core challenges of global warming and rising energy prices are driving demand for more energy-efficient products around the world. “A number of global players have established themselves in developing this technology for windows, doors and facades ever further,” he states. “Through the global alliance, we not only link the shows, we are creating a network in which the global industry can network towards better solutions.”
Representatives from each of the exhibitor organizers will gather at Fensterbau/Frontale, scheduled to run April 2 to 5 at the Nurnberg Messe in Nuremberg, Germany. More information about the biennial event is available at its Web site, www.frontale.de.
GlassBuild America this year moves to Las Vegas, where it is scheduled for October 6-8 at the Las Vegas Convention Center. More information on that event is available at www.glassbuildamerica.com or by calling 866/342-5642.
Istanbul Window, which serves Eastern Europe, as well as the Mideast, actually precedes those two events this year. Organized by Tüyap Fairs and Exhibitions Organization Inc., it is scheduled for March 13-16 at the Tüyap Fair, Convention and Congress Center in Istanbul, Turkey. More information on the annual event is available at www.istanbulwindowfair.com.
Fenestration China is scheduled this year for November 18-21 at the China International Exhibition Center in Beijing. Alternating each year between Beijing and Shanghai, the event is organized by CIEC Exhibition Company Ltd. More information is available at www.fenestration.com.cn.
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