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New Joint Venture to Expand Heat Mirror
Unit Production
Southwall Technologies and Sound Solutions Windows & Doors have formed a joint venture to manufacture and sell insulating glass incorporating Southwall’s Heat Mirror film.
The new company—to be known as Southwall Insulating Glass—will be located in Chicago, and is scheduled to begin production later this year. Bruce Lang, vice president of marketing with Southwall, reports the new company is initially focusing on marketing insulating glass to residential replacement window manufacturers.
“It’s a question of timing—initially, we’ll focus on the residential market,” Lang says. “That does not preclude us from going after commercial opportunities as well, and that will be part of the plan.”
Sound Solutions is a Chicago-based manufacturer of windows and doors, started by Ron Spielman, former president of Republic Windows & Doors. "I am a believer in the energy-saving performance of Heat Mirror technology," he notes.
Southwall, which focuses on film and glass products, says the partnership with manufacturer Sound Solutions will mean greater market share and penetration for the Heat Mirror product. "Glass remains the weak link in the performance of the building envelope and is responsible for approximately 30 percent of a building's total carbon emissions," says Dennis Capovilla, Southwall's president. "While higher performance Heat Mirror insulating glass is available today, the cost of manufacturing has limited its widespread adoption. Southwall is committed to bringing Heat Mirror's performance to the mainstream market by establishing lower cost technology that is suitable for high-volume production."
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