Christina Lewellen, senior editor of Window & Door
About six weeks ago, I asked whether window and door retailers were getting in the habit of “channel blurring
a concept whereby former product specialists or niche-targeted
retailers start branching out to carry seemingly unrelated products for
the convenience of their customers. Like the Home Depot carrying laundry
detergent or a window specialist carrying fencing or something along
At the time, almost
half of poll participants said window and door companies are beginning
to carry unrelated product lines. This week, I’d like to turn the
In a blog I recently stumbled upon, author Jason Fraler argues
that there’s no room in the marketplace for the blurred business model.
Because of certain market dynamics—including the internet and
increasingly-complex building products—he argues that customers now
expect the specialized knowledge of specialty retailers.
Six weeks ago, I contended there’s room
in the marketplace for both approaches. Fraler’s blog
presents the contrarian view. What do you think? Will generalists in
today’s marketplace be gasping for their last breath? Will specialists
emerge as the winners in the survival of the fittest? Please send me an email
or post a comment
to share your thoughts. Are generalists dying in the building products arenea?