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W&D Weekly
April 22, 2015
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The Latest
Windows, Doors Help Homeowners Achieve Energy Efficiency

Homeowners Jesse and wife Shannon Lizer wanted to build a home that was highly energy efficient. Along with the shell would come requirements for windows and doors that would meet their energy goals. Window & Door sat down with the architect/homeowner to find out how he exceeded these goals. Read More


More News
Pella to Acquire Grabill Inc.
Marvin's Kelley Named SBA Young Entrepreneur of the Year
AAMA Updates Fiber Reinforced Thermoset Profiles Document
Intek Hires Hesselroth as CEO
Product Spotlight
Casement Window Operator from Roto Frank of America

Roto Frank of America presents the OP08 X-Drive operator for casement windows. The OP08 was developed as a line extension to the current OP06 X-Drive casement operators, and features a similar performance in an adaptable design. The operator is “skeletal” in design and requires the use of plastic cover caps, available in powder coat and architectural finishes. The cover caps and crank handles are supplied in kit form in a sealed plastic bag. Available finishes include white, almond, brown, antique brass, brushed nickel, and faux ORB.

The Talk

By Kayla Matthews

Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses.

Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media giant. To do so, consider the following benefits of and strategies for the site.

A Picture Is Still Worth a Thousand Words 
What do people look for when they want to purchase a new door or window? They want a visual. Pinterest is an almost entirely visual social media channel. Instead of people sharing brief updates in text format (as with Twitter) or a multimedia montage of random thoughts, videos, and image (as with Facebook), Pinterest is almost exclusively for images.

Showcase some of your finer doors and windows on Pinterest. Let people see what you have to offer, whet their appetites and they’ll contact you when the need for a door or window arises.

Keep in mind that you won’t be alone if you decide to use Pinterest for marketing purposes as a door or window manufacturing company. Take some time to see what other, similar companies are doing on Pinterest so you can emulate effective strategies.

Free Marketing 
As with other social media sites, you want to engage your followers in a way that encourages them to share your images with their followers. And, if those people like what they see, they’ll share it with their followers, and so on. So Pinterest is a great way for people who enjoy your visuals to build brand awareness for you.

Pinterest Is Forever
As with anything else posted on the Internet, Pinterest pins will stay online forever unless someone intentionally deletes them.

However, Pinterest is far superior to other social media channels when considering the active lifespan of a pin. The active lifespan of a tweet is about 24 minutes. The active lifespan of a post on Facebook is 90 minutes. The active lifespan of a pin is three- and- a- half months.

Pinterest is one of the most popular social media channels out there. Be sure that your business has a presence there so that you can boost your brand awareness.

Do you use social media to promote your business? Why or why not? What are some of your most effective strategies? Take this week’s poll, post a comment and/or email me your thoughts.

Which social media sites do you use to promote your business?
All of the above
None of the above

What Customer Service Tactics do you Employ?
The majority of respondents to last week’s poll take many actions to increase likability with customers, including listening actively, expressing gratitude and being accessible. See the Full Results

The Outside View
Chart of the day: In 2014, the US economy was more than twice as energy efficient ('green') as in 1970 when Earth Day started
From American Enterprise Institute

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