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W&D Weekly

July 15, 2015
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The Latest
Count Down to Window & Door Dealer Days

Window & Door Dealer Days—held in conjunction with GlassBuild America in Atlanta, September 16-18—is an opportunity for dealers to get together to network with like businesses. There is a distinct advantage to this event: it’s all about dealers—and dealers alone. There are ample opportunities to discuss dealer-specific, very applicable issues. Read More


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Product Spotlight
New Contemporary Clad Product Range from LaCantina Doors

Featuring square and sculpted profile designs, standard anodized and painted finishes, combined with the warmth of a wood interior, the Contemporary Clad complements any architectural style and window package. Perfectly proportioned, the Contemporary Clad’s narrow stiles and 2 ¼-inch thick panels provide a beautiful aesthetic, while increasing thermal and structural performance. LaCantina’s most energy efficient range complies with new stringent energy codes and is available in their folding, multi slide and swing systems for a perfect match.

The Talk

By Jim Snyder

Fenestration is the backbone of many businesses that are supplemented by other, usually exterior-related, products. In networking with many dealers in the Window and Door Dealers Alliance at GlassBuild America each fall, a common question that comes up is, what else do you sell.

This is a natural question for many reasons. Dealers may be in search of more product variety because they already have a client base established from fenestration sales, already have the manpower to sell and install more, may need seasonal transition products to maintain workflow, or because they can combine numerous home-improvement projects in to one contract.

Some supplemental products are a better fit than others depending on regions and dealer resources. For instance, one dealer friend of mine from the northern climate told me over dinner he also sells basement doors. As a resident of Memphis, where there are essentially no basements, this would be a slow-moving product for many of my dealer friends in the south.

Other supplemental products require a completely different skill level to sell and/or install—think roofing, decks, fences, glazing or millwork. Would this be a line you would want to cross over? Whether you employ or contract, your installers could make the difference and enable you to do more. They could also complicate matters too much.

Conversely, some dealers choose not to diversify and focus only on fenestration. There are of course benefits to this as well: simple can be more efficient; a specialized business is a unique proposition, especially as a promotional tool; and the ability to offer more than one brand of fenestration.

Which leads me to this week's poll. Leave a comment if you feel the nudge, or email me if something’s on your mind.

For the sake of this poll, consider sunrooms (although full of fenestration), garage doors, basement doors and even skylights as a supplemental product.

How many supplemental products beyond "conventional vertical fenestration" do you sell?
None - simple, concentrated and specialized suits us.
1-3 - call us ambitious.
4-6 - we love variety.
7 or more - we do it all.

How Often Do You Make Improvements to Your Business Website? 
Nearly half of respondents to last week's poll report that they regularly make improvements to their business websites. Read the Full Results

The Outside View
Are We Entering Housing Market Bubble 2.0?
From MSN
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