W&D Weekly, Delivering the Fenestration Industry to Your Desktop

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If you’re married, you know one of the worst things you can do is forget your anniversary. The same goes for your business, because anniversaries are tremendous opportunities to get noticed.

If your company is approaching a milestone anniversary (5, 25, 75 and any multiples of 10), use that as an opportunity to create some excitement. Submit a story to your local newspaper, have a special promotion, and create a special logo. You may never have a better opportunity to tell your brand story so easily, so take advantage of it.

This week's tip contributed by Christopher Thiede, president of BUILD Communications, a branding/marketing communications firm that specializes in serving the residential building and remodeling products category.
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Contact Christopher at chris@buildcommunications.com, or 414/755-2519.

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