August 5, 2015
The Latest
Key Factors for Creating a Dream Showroom

This fall, fenestration dealers will gather at Window & Door Dealer Days, held in conjunction with GlassBuild America. The focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows and doors from the industry’s leading suppliers. To get in the spirit for this anticipated debut, Window & Door interviewed dealers across the country for insight on their inspiring showrooms. Read More

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The Talk

Each year, Window & Door magazine recognizes window and door retailers and distributors for excellence in the areas of marketing, customer service, showrooms and community service. Designed to recognize dealers and/or distributors of windows and doors, the goal is not only to recognize leadership and excellence overall or in a particular aspect of the business, but also to share compelling stories.

And that—the storytelling of business successes—is what makes this one of the most inspiring programs in Window & Door. Last year, our coverage unveiled the following takeaways:  

  • Treat customers not in the way you would like to be treated, but in the way the customer would like to be treated.—Ted Kirk, North Georgia Replacement Windows
  • After an install, leave the house cleaner than when you show up.—Niko Frithof, Charles Window & Door
  • From the display to the signage, the carpeting and flooring—everything should make customers feel that they are taken care of and that a large investment is worth it.—Cori Brown, Franklin Window and Door
  • Strive to be better and find ways to improve the customer experience.—Brad Wright, Alan-Bradley Windows and Doors


Through the Dealer of the Year program, we want to provide benchmarks for professionalism in our industry, to offer new ideas that others can implement in their businesses, and to highlight the continued development and evolution of companies in the window and door supply chain. And we are well aware that there are many window and door dealers out there that have so much to contribute in this aspect.

So, please, share your company’s story by filling out a nomination for the 2015 Dealer of the Year awards. Also, take this week’s poll, post a comment and/or email your questions and comments.

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