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Fundraising Dinner Will Unveil Exciting Industry Projects!

Tickets and sponsorship opportunities are now available for AFE's annual fundraising dinner on Thursday, Sept. 19 at the Sheraton Wild Horse Pass in Phoenix, held in conjunction with the Society of American Florists’ (SAF) annual convention. This year AFE will kick off its new awareness video, release the findings from the Purchasing Barriers Study the FMRF is conducting and showcase the Floriculture InfoSearch Engine. The success of the dinner would not be possible without sponsorships, which help AFE offset dinner expenses, making more funding available for research and grants.

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Study Identifies Floral Purchasing Barriers

The Floral Marketing Research Fund (FMRF) is now conducting a study to provide new data about the barriers to and motivations for purchasing flowers. The study analyzes data from 1,500 adults who are not regular flower buyers and aims to capture new floral customers. Results will be unveiled at AFE's fundraising dinner in September.


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Managing Powdery Mildew on Poinsettias

Poinsettia season is not as far away as it seems, and an AFE-funded research project examining how to best manage powdery mildew on poinsettias can help you prepare. Access the most highly recommended fungicides for controlling powdery mildew on poinsettias by selecting report #118 online now.

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Floriculture Search Engine Puts Decades of Info at Your Fingertips!

Online now! AFE has partnered with North Carolina State University (NCSU) to create the Floriculture InfoSearch Engine, a powerful search engine for convenient and comprehensive access to floriculture literature, videos and presentations. The website also contains a floriculture archive with materials dating back to the early-1800s from AFE, NCSU, scientific journals and trade publications.

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Meet the New Generation!

AFE’s Vic & Margaret Ball Intern Scholarship has helped cultivate the next generation of industry leaders with an interest in commercial production. Read about a few of the success stories from the program's more than 20 years here.

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How Does Accepting an Intern Work?

AFE has two internship programs - The Vic & Margaret Ball Intern Scholarship Program and the Mosmiller Intern Scholarship Program - for horticulture or floriculture students with an interest in pursuing a career in the industry. Internships are valuable to the student and rewarding to the employer, and organizing an AFE intern program may be easier than you think.

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John R. De Winter Remembered Through Heritage Circle

Industry leader John R. De Winter passed away May 5 at age 84 but will continue to give to the industry for years to come as a member of AFE's Heritage Circle, an honorary organization of those who have made provision for a planned gift to AFE through a bequest, life insurance policy, trust or otherwise. De Winter was best known for his 53 years at
De Winter’s Greenhouses, Inc. and was also very active in Bedding Plants International (BPI).


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Ross H. Pierce Memorial Tribute Established

A memorial tribute has been established within AFE honoring Ross H. Pierce, who founded Tennessee Wholesale Florist in Chattanooga, Tenn., as well as Americana, Inc., a floral distribution group. Pierce passed away May 6 at age 90. Contributions to the Ross Pierce Memorial Tribute can be made online by specifying the donation is for the Ross Pierce Memorial Tribute. The family is always notified of any contributions.

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2013
ISSUE THREE
In This Issue
   Fundraising Dinner Will Unveil Exciting Industry Projects!
   Study Identifies Floral Purchasing Barriers
   Managing Powdery Mildew on Poinsettias
   Floriculture Search Engine Puts Decades of Info at Your Fingertips!
   Meet the New Generation!
   How Does Accepting an Intern Work?
   John R. De Winter Remembered Through Heritage Circle
   Ross H. Pierce Memorial Tribute Established
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2013 - 2014 AFE Funded Research Projects

Granular Formations of Insect-Killing Fungi with Plant-Mediated IPM Systems for Thrips – Dr. Margaret Skinner, University of Vermont

Introducing Broad-Spectrum Disease Resistance into Floricultural Crops by Transferring NPR1 Gene, the Key Regulator of Plant Systemic Acquired Resistance – Dr. Zhanao Deng, University of Florida

Development of a Grower Friendly Detection Method for Virus Infecting Ornamentals – Dr. Francisco M. Ochoa-Corona, Oklahoma State University

Integrated Control of Western Flower Thrips – Dr. Stephen Frank, NC State University

Beneficial Fungal Endophytes for Effective Insect Management in Floriculture Crops – Dr. Kevin Heinz, Texas A&M University

Post-Shipping/ Storage Solutions for Recovery and Rooting of Unrooted Cuttings – Dr. John Dole, NC State University

Utilization of Ultraviolet-C (UC-C) Irradiation on Ornamental Plants for Disease Suppression, Growth Regulation and Extended Post-Harvest Longevity – Dr. Mark Bridgen, Cornell University

Development and Evaluation of Various Biochars as Aggregates for Increasing Substrate pH Stability – Dr. Brian Jackson, NC State University

Additional projects funded through the Gus Poesch Research Fund, which awards research funding to faculty and students at The Ohio State University:

Basic and Applied Production and Post Production Training for Future Floriculture Faculty - Dr. Michelle Jones

Floriculture Industry Roundtable of Ohio - Dr. Claudio Pasian


The Social Media Guide for Floral Retailers and Wholesalers from the FMRF provides tips about all you need to know to best manage social media for your business to boost sales. For example, you’ll learn how important personalization is when crafting social media messages because customers prefer communicating with companies via social media, as it shows a person, not an advertiser, is behind the message. Create a free account online to view the guide and learn more!

 

 

Annual pledge invoices will be mailed in September. To make an annual pledge, call (703) 838-5211 or make a one-time donation online today!

 

AFE is dedicated to advancing the industry through funding floriculture research, educational grants and scholarships. More than $15 million has been funded toward research projects benefiting the entire industry, and more than $500,000 has been funded in scholarships designed to attract and retain future industry leaders.


American Floral Endowment
1601 Duke Street
Alexandria, VA 22314
Phone: 703-838-5211
Fax: 703-838-5212
E-mail: afe@endowment.org
Web: www.endowment.org
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