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AFE Launches #FlowerMarketingMonday to Promote Flowers Through Videos

Move over Taco Tuesday!  AFE has just created another day of the week that’s worthy of its own viral buzz — and it’s created especially for the floral industry. Introducing… #FlowerMarketingMonday!     

Beginning April 16th, and every Monday through the end of 2018, a new video promoting flowers will be shared on the AFE Facebook and Twitter pages. 

The new video campaign (featuring more than 50 videos) will showcase a new 60 second or less video every Monday that retailers, wholesalers, growers, manufacturers and anyone else in the floral industry can share on their own website and social media platforms to help promote everyday buying and holidays.  Get the Kick-off video and learn more...  

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FNRI Receives Historic $1 Million in Funding


Reprinted from SAF E-brief

The Floriculture and Nursery Research Initiative (FNRI) has received $1 million in funding through the omnibus spending bill approved by Congress and signed into law in late March by President Trump.

The number represents the largest single increase in almost 20 years for FNRI, which plays a critical role in generating scientific research on high-priority issues that affect all segments — including post-harvest technology, water quality and pest and disease management.

The support for additional floral research funding through FNRI "demonstrates the need for floriculture research and recognition of the value of the floral industry to the agricultural economy," said Terril Nell, Ph.D., AAF, research coordinator for the American Floral Endowment and a former SAF president.



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Altman Scholarship Awarded to Two Students

Two students were awarded the 2018 Altman Family Scholarship. Each student will receive $5,000 in funding from this scholarship.

Krishna Bhattarai, a Ph.D student at the University of Florida Gulf Coast Research and Education Center, and Nathan Nordstedt, of The Ohio State University were both awarded the 2018 scholarships for the exemplary work and outstanding dedication to their floriculture studies.  Both...


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2018 Paul Ecke Jr. Scholarship Announced

Melissa Munoz, a Master of Science student at Clemson University, was awarded a $10,000 scholarship ($5,000 for two consecutive years).  She will be continuing for her Ph.D. upon completion of her Masters degree.

 Melissa graduated from the Universidad Nacional de Colombia sede Medellin in 2016 and is currently enrolled in the master’s program at Clemson.

Her research project focuses on the management of Botrytis in cut roses, a huge problem facing growers that costs the industry hundreds of thousands of dollars annually.  She works directly with cut rose growers, visiting farms and... 

 

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More than 20+ Scholarships Available - Deadline May 1st

Applications are now being accepted for more than 20 different scholarships, including two new scholarships for 2018!

Sophomore, junior, senior and graduate students studying floriculture and horticulture can apply by completing an online application with transcripts and recommendations by the May 1st deadline. 

Don't miss your opportunity at scholarships ranging from $500 to $5,000.

Click here to apply online and read about the 2017 scholarship recipients.


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Collegiate Plant Initiative at University of Florida Promotes Plant Love


 

Written by Abbie Clark, University of Florida

All of us here at the Collegiate Plant Initiative (CPI) have been incredibly busy spreading the love of plants to college students and getting these students connected with opportunities within all sectors of the plant industry.

In our pilot ‘Plant Drop’ on September 20, CPI gave away 212 coleus plants in Turlington Plaza at the University of Florida. This event was not marketed to students and there was no advertisement for it whatsoever. In six and a half minutes, every plant was gone.

That same day, we posted a time lapse video of the plants being given away to students on our Facebook account. Within two days, there were 6,100 views of the video and the post had been shared by 33 other individuals on Facebook, as well as several dozen direct messages...

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APRIL 2018
MONTHLY BULLETIN
In This Issue
   AFE Launches #FlowerMarketingMonday to Promote Flowers Through Videos
   FNRI Receives Historic $1 Million in Funding
   Altman Scholarship Awarded to Two Students
   2018 Paul Ecke Jr. Scholarship Announced
   More than 20+ Scholarships Available - Deadline May 1st
   Collegiate Plant Initiative at University of Florida Promotes Plant Love
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.

Todd Bachman served as Chairman and CEO of Bachman's before his untimely death in 2008. Todd was a past Chairman of AFE and was very active in many state and national industry organizations. His wife and daughters are honored to carry on his legacy.

 

 

 

Upcoming Deadlines:

May 1, 2018:

June 1, 2018:

  • Scientific Research Pre-Proposals for 2019-2020 (Apply here)
  • Gus Poesch Research Pre-Proposals (Apply here)
  • Educational Grant Applications (Apply here)

 

 

 

 

 

AFE's programs for the floral industry are only possible through generous donations.

Please make a tax-deductible contribution to AFE today!

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AFE is dedicated to advancing the entire floriculture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $2 million has been funded in scholarships and internships designed to attract and retain future industry leaders.


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