North East Newsletter AIFD
In This Issue
Holiday Greetings from our President
Philadelphia Flower Show 2012
AIFD Exhibit Interprets the Hula
SUNY Cobleskill Presents Artist in Residence Program
Academy of Floral Art Students Awarded
Tina Parkes AIFD's School of Floristry, Devon, UK
Jane Packer Tribute
Internet Flower Sales Still Unpopular with Dutch Consumers
Winter Show at Phipps Botanical Gardens, Pittsburgh
With Appreciation, from your Newsletter Editor
Members Needed to Serve on National Committees
NERC Chapter Pins Available
NERC Facebook Page
NERC Memorial Scholarship Application
Download Application for 'Caliente' in Miami 2012
AIFD Announces New CEU Requirements for AIFD Members
Program begins in 2012
Calendar of Events
Northeast Newsletter Contact Information
Northeast Regional Chapter
Board Contact Information



December 30, 2011

Holiday Greetings from our President

Happy Holiday Greetings,

I hope all of you had a wonderful Thanksgiving. In looking forward to the holiday season,  I wish everyone a very Prosperous, Happy and Healthy holiday season. I know this is a very busy  time of year, but if you all could take a moment and just step back for a bit to try to enjoy the reason why we do what we do, and most of all, enjoy your families and friends.  

Over all, we ( NERC ) seem to be on track for the up coming year. It will be a very busy 2012. Philly is coming along nicely and the spring programs are getting put in place. Best wishes to all and may you have a wonderful Christmas season and a Happy New Year!   

Happy Holidays,
Suzanne Sampson
President NERC

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Philadelphia Flower Show 2012
AIFD Exhibit Interprets the Hula

Plans are well underway for the 2012 Philadelphia Flower Show feature exhibit, under the leadership of Chair Theresa Colucci AIFD, Co-Chair Polly Berginc AIFD, and PHS Liason Ron Mulray AIFD.  The show theme this year is 'Hawaii: Islands of Aloha', and will immerse visitors in the sights, sounds and scents of America's island paradise.  The theme to the AIFD set is called "The Beautiful Dance: Song, Chant & Hula".  We are representing the Big Island of Hawaii, which hosts the annual Merrie Monarch Festival honoring King Kalakaua through hula dance.  Our goal is to interpret the legend and meanings of the Hawaiian hula dance and chants accompanying the dance. The hula is an integral part of Hawaiian culture and honors their ancestry. 

 Theresa has assembled an amazingly talented design team from across the US, which are sure to bring the show once again to a new creative level. Thirteen featured designers or design teams have been chosen, and their assignments are to interpret different meanings surrounding the hula such as fire, wind, rain, sun, ocean, volcanoes, healing, creation, forest & plants, as well as depictions of island warriors, King Kalakaua and leis from the islands.  We would like to welcome Jo Jarvis AIFD, who has recently relocated from the UK to Reading, PA. This is Jo's first  'adventure' with the Philadelphia Flower show, and we welcome her talent and inspiring nature.

We will be needing volunteers to help  with the exhibit, so please keep this in mind, any help for even a few hours will be greatly appreciated.  We will have more information on volunteer opportunities in the next newsletter.  The flower show runs from March 4 to 11th, 2012, with set-up on February 29th, March 1st and March 2nd. Please help support this important project in our region, we hope to see you there.  Aloha!

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SUNY Cobleskill Presents Artist in Residence Program

The Artist in Residence Program took place at the SUNY Cobleskill Campus on December 5th 2011 at 7:00pm.  Two well known Experience Design employees from Schenectady, NY came for the event entitled “Adding Sparkle to your Holiday Decor”.  Sara Scheeren, a previous SAIFD student was an influential designer at the show working with flair and glitz. Her tablescape focused on how to spice up an event or party with silver and black. Mary Robinson AIFD showed the attendees different styles of decorating for the holidays including a budget wedding design and a tablescape of gold and green. This event brought in community and campus members and was made possible by Experience Design of Schenectady, NY, as well as Meadowscent of Gardiner, NY.

The SUNY Cobleskill floral design club students put together two tables, including “Adirondack Christmas” and “New Years Eve Party”. The Adirondack theme used recyclable materials and focused on colors of wheat, brown, and burgundy. The New Years Eve theme was composed of white, silver and purple, and encompassed large martini glasses and many varieties of decorative wire.

Students worked with designers prior to the show and were able to auction off designs to the attendees after the show. Cookies and juice were provided at a refreshment table during and after the show. Theresa Colucci, AIFD member, talked about the designs during the show so that individuals without knowledge in the floral world could understand what was happening in the designs.

 

  

 


Submitted by
Theresa Colucci AIFD

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Academy of Floral Art Students Awarded
Tina Parkes AIFD's School of Floristry, Devon, UK

Students from a Devon based floristry school are celebrating after being awarded 3 out of 4 top Cups at the recent British Floristry Association Gala Dinner in Birmingham. Cups were awarded to Julie Collins and Caroline Crabb by Mark Ward, President of the British Floristry Association.


Julie Collins, founding partner of the Academy, achieved the highest marks in both the practical and theory exam for the Level 5 Master Diploma in Professional Floristry. This is the first time both Cups have been awarded to the same person for this qualification.


Caroline Crabb, owner of Fleurtations in Bodmin and currently studying for her Masters with the Academy, received the cup for the highest practical mark in the Level 4 Higher Diploma in Floristry. Caroline rounded the weekend off by also winning first place for a bridal bouquet competition. The students who received their certificates for the level 4 Higher Diploma in Floristry are: Caroline Crabb (top mark in practical exam) Amanda Randell, Allison Tipping and Erica Tippet. The students who received their certificates for the Level 5 Master Diploma in Professional Floristry are: Julie Collins (top marks in the practical and theory exam) Kelly Bowes, Donna Cann, Lesley Young and Denise Cross.


Created in 2008, The Academy of Floral Art is going from strength to strength as these awards for students achieving the highest marks in their practical and theory exams demonstrate. Academy founding partner Tina Parkes said “This is the icing on the cake following our recent move to new premises and after three students achieved medals at the highly prestigious Chelsea flower show in May this year. It requires a lot of hard work, dedication and investment of time to achieve these qualifications. We send our congratulations out to all the students who achieved their qualifications this weekend”. Tina Parkes was also awarded the American Institute of Floral Designs (AIFD) qualification in July 2011, which is the highest America Floristry qualification. Julie Collins added “This has year has been absolutely amazing and we are so proud of our fabulous students, it was so great to see them all receive their certificates. It’s been an amazing journey, this has been our best year to date and we feel this is just the beginning”.


The Academy will also be launching some exciting new products in November, including an exceptionally high quality new book and DVD, and a series of Christmas workshops. More information about these and all of the Academy’s courses and workshops can be found on their website: www.academyoffloralart.com

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Jane Packer Tribute

Jane Packer 1959 - 2011

It is with deep sadness that we announce that Jane Packer has passed away. Jane had been fighting the consequences of the stroke that she suffered in February 2010, which has ultimately taken its toll. Noted International florist and author, Jane championed the vision that flowers are as exciting as fashion and interior design, but entirely more accessible. Her passion for flowers and inspiration taken directly from nature has contributed in revolutionising the florticulture industry.

Jane's legacy is an international business - London - Tokyo - New York -Seoul - Hong Kong, and despite the worst recession in living memory, the business has gone from strength to strength. In the UK alone, the recent launch of the acclaimed JANE PACKER fragrance range, the expansion of the JANE PACKER on-line flower shop, and the opening of our latest store in association with John Lewis on London's Oxford Street, are all testimony to the potency of the JANE PACKER philosophy and brand. Jane has been busy building a strong creative team who succeed her, led by her husband, Co-Founder and CEO Gary Wallis. She brought a new flair and invention to floristry, attracting a celebrity clientele that included figures such as Madonna, Kate Moss, John Galliano and Donna Karan.

Endowed with a brilliant eye for colour and texture, Jane Packer was always ready to experiment with off-beat arrangements and materials. To the traditional arsenal of the florist she sought to introduce both daring and a degree of wit.

Our thoughts are with Gary and her family at this difficult time. We will all remember her with great admiration for all the hard work she did to promote floristry as an industry.


Excerpt from Focal Point, Vol 2, Dec 2011 Issue
British Florist Association (BFA)

 

 

 

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Internet Flower Sales Still Unpopular with Dutch Consumers

Buying flowers over the internet still unpopular

16 November 2011

Three quarters of Dutch consumers have never purchased any flowers over the internet, a recent Product Board for Horticulture survey shows. That indicates that online flower sales have yet to really take off, especially considering the Dutch top the charts when it comes to both the intensity of internet use and the consumption of cut flowers.

Various reasons were offered by the surveyed consumers for their lack of enthusiasm for buying flowers online. Many of them prefer to see the bouquets in person before they purchase them, while a substantial group also indicated they have no motivation to buy flowers over the internet in general. A smaller group of consumers indicated that they find the online flowers to be too expensive.

Of the 25 percent of the public that does occasionally buy flowers online, a majority did so to surprise a friend with them or to send out a birthday or ‘get well’ wish. 14 percent of those users found either the assortment or the quality unsatisfactory in hindsight, suggesting that most users were nonetheless content with their online flower service of choice.

Overall, no more than 1 percent of all flower sales in the Netherlands take place through the internet as it stands. Electronic trading is nonetheless starting to take off at the wholesale level, suggesting there is certainly a future for the internet flower business.

Excerpt from Florint.org News Brief

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Winter Show at Phipps Botanical Gardens, Pittsburgh

During the busy month of December, I always try to reserve one week-night evening to relax and visit the Phipps Conservatory in Pittsburgh, PA. It is a wonderful way to re-generate and 'de-stress' for a few hours. It always make me realize how fortunate we are to be working in the creative aspects of the floral industry, each of us in our own way. Here are some photos for you to enjoy the beauty of the conservatory.

The Palm Court welcomes visitors to a candlelite evening strolling through the winter gardens exhibit.

The Broderie Room features formal style French Gardens; a frequent site of intimate weddings.

Gingerbread House adorned with fresh fruits, surrounded by cyclamens and orchids.

The Sunken Garden in serene whites; Poinsettias, cyclamen, and cascading Phalaenopsis Orchids.  

The Grandfather clock was framed in succulent plants, mosses, ivys, and surrounded by delicate cascading ferns.

Antique portraits were presented in 'living frames' of assorted succulent plants and mosses.

This dazzling tree in crystals and blues was reflected in the center of a dark pond with thousands of white lights.

Beautiful blooming Amaryllis were prominant throughout the gardens.

A stunning tree composed of tropical foliage plants, bromeliads, pothos ivys, grasses, and topped with orchids.

Submitted by Polly Berginc AIFD 

 

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With Appreciation, from your Newsletter Editor

 The NERC Newsletter is a collaboration of new and events within our region and throughout the floral industry community. It is an on-going task, which could not be accomplished without the support and talents of our NERC members. Without you, the readers and contributors, the newsletter could not be successful.

I want to sincerely express my heartfelt thanks and appreciation to all NERC members, who have so graciously taken their time to send me news stories, photos, events and updates this past year.  As we look forward to 2012, I welcome your input and contributions to keep the news coming to all of you throughout the NERC region.

Wishing you all a happy, healthy and prosperous New Year! 

Sincerely,
Polly Berginc AIFD
NERC Newsletter Editor

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Members Needed to Serve on National Committees

Ann Jordan has requested that if any of our Northeast members are interested in serving on an AIFD National Committee to please contact Ann Jordan at ann@ajdesigns.us. Contribute to the future of AIFD, volunteer!

 

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NERC Chapter Pins Available

If you do not already own our chapter pin, they are still available to purchase. Members have been requesting information on how to acquire one.  The beautiful gold colored pin represents our chapter with a spray of acorns and oak leaves, which are prevelant throughout the entire Northeast region. The pin is approximately 1" W x 3/4" H.

The pin price is $25.00 (plus $5 shipping). To purchase a pin by mail, please contact our President Suzanne Sampson. Her email address is: plaistowvf@aol.com.  Suzanne's shop phone # is: (603) 382-3033.

The pins will also be available for purchase at upcoming NERC sponsored events.  Get your pin soon!   

 

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NERC Facebook Page

For those members that are familiar with social media, please visit and post on our Facebook page often. To find our page, type 'AIFD Northeast Chapter' in the search box. NERC upcoming events will also have information posted there.

So keep in touch with fellow NERC members and check our page often for information on upcoming events.  Thanks to all who have contributed to our page in the past.

 

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NERC Memorial Scholarship Application
Download Application for 'Caliente' in Miami 2012

"Imagine" is now a fond memory, and plans are well underway for the 2012 Symposium "Caliente", which will take place in Miami, FL on July 12-16, 2012.  If you know of a promising floral student or intuitive designer who would like to attend the next Symposium, recommend to them to apply for our Memorial Scholarship. If they are a 1st time attendee and are not already CFD or AIFD designated, they  are elgible to apply.

Our new Scholarship Liaison is Mary Robinson.  The attached application below can be downloaded. Please follow the application instructions, and return the completed application to Mary.

The Applications are due by March 1, 2012. 

NERC Scholarship App 2012.doc

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AIFD Announces New CEU Requirements for AIFD Members
Program begins in 2012

Dear Members,

As AIFD members, we are proudly recognized as leaders within the floral industry.  Recently a subtle, but important, change was incorporated in to our Continuing Education process.  This subtle change will better allow AIFD members the opportunity to be recognized for their contributions to the floral industry, local business or community affairs, and church or school activities.

In the past, each AIFD member was required to earn 25 CEUs (remember - 20 points can come from attending National Symposium) every three years. Under the new guidelines, beginning in 2012 AIFD members will now include within their report at least five units of the twenty five submitted being ‘Service/Leadership’. It is the goal of AIFD to demonstrate that its members are not only talented design artists but also individuals who are truly dedicated to the mission of AIFD which is to advance the art of professional flower design through service and leadership. This small change helps us to further our efforts in achieving this goal.

Service/Leadership CEUs are easy to earn. They can be gained by being an officer/committee chair/committee member of AIFD or any other floral industry organization or, for that matter, in any business or community organization such as your Chamber of Commerce, charitable organization, local business or community organizations, church or school activities. They can also be earned by being the presenter of floral design education. Again, this Service/Leadership requirement will go into effect beginning with those who submit their CEUs in 2012.

Remember, AIFD members only need to report CEUs every three years for the first 21 years of their membership. There is no fee associated with submitting your report. For a list of CE opportunities please visit http://aifd.org/NewMembership/Maintaining.htm.

As always, thank you for your membership in AIFD and for your commitment to advancing the art of professional floral design. Together, we continue to grow AIFD - our industry’s leading floral design organization, and in so doing are bringing greater recognition to you, our valued member.

Thanks for your investment of time and talent.

Sincerely, 

 

Sharon McGukin AIFD, AAF, PFCI
Past President AIFD 2010-2011

 

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Calendar of Events

 

March 4-11, 2012
Philadelphia Flower Show 2012
Hawaii; Islands of Aloha
Philadelphia Convention Center

March 9-11, 2012
Northeast Floral Expo 2012
Flowers: A World of Wonder
Sturbridge, MA
Connecticut Florists Association

March 24-25
Hands-on Workshops
 - Arrangements: Everyday & Sympathy
 - Personal Flowers: To Wear or Carry
 SS Pennock Co.
 Philadelphia, PA

July 10, 2012
Professional Floral Design Evaluation Session (PFDE)
Miami, FL

July 12-16, 2012
Symposium 2012 - 'Caliente'
Hyatt Regency, Miami, FL

July 16
2012 Foundation Workshop
(Following Symposium)
 Miami, FL

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Northeast Newsletter Contact Information

Please contact Polly Berginc  with any news stories or information you wish to submit by email to: pollyb.aifd@zoominternet.net.   I am always looking for news involving our members and regional upcoming events, so PLEASE help me keep the newsletter interesting by submitting leads and information.

Please Note: All photos submitted should be sent as a jpg file; I can re-size the images to fit into the newsletter format as needed.

Please also visit the national website at www.aifd.org for additional news and information.  Current and back issues of our NERC Newsletter are available on the NERC Chapter page. 

If you have a change of address, or a new email address, please forward me the information for our contact distribution list update. (Otherwise, you may not receive future newsletters to your email)  

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Northeast Regional Chapter
Board Contact Information

Includes Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York,
Pennsylvania, Rhode Island, Vermont and the Canadian Providences of Ontario, Quebec, New Brunswick,
Newfoundland, Nova Scotia and Prince Edward Island and the United Kingdom.

Regional Officers:

President - Suzanne Sampson 603-382-3033
President-Elect - Lisa Greene 978-352-8172
Vice President - Ken Beebe 631-665-8877
Secretary - Polly Berginc 724-679-2872
Treasurer - Janet Black 207-514-3500
Past President - Colleen Kelly 570-785-5322

Board of Directors:
 
Theresa Colucci (12) 845-255-3866 
Deryck de Matis (14) 518-207-6879
Jim Dempsey (13) 732-552-7287
Michael Derouin (14) 203-661-5600
Maryetta Barlett-Downing (12) 973-471-6480
Sue Miller (13) 570-337-4848
Steve Parker (12) 856-722-7034
Patricia Patrick (14) 519-856-9237
Robin Weir (13) 860-543-2104


 

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AIFD North East Region,
720 Light Street
Baltimore, MD 21230
TEL: (410) 752-3318
FAX: (410) 752-8295