North East Newsletter AIFD
In This Issue
New Year Greetings from our President
Philadelphia Flower Show 2012
AIFD Exhibit Interprets the Hula
Philadelphia Flower Show Volunteers Needed
Attending the Show? We Need your help!
Northeast Floral Expo 2012
CFA Hosts Spectacular Weekend
Floral Judges Needed for Northeast Floral Expo 2012
CFA Event
Upcoming AIFD Workshops in our Region
Mar 24, 25th at Philadelphia Pennock Wholesale
Orchid Designs
"Islands in the Sun"
First International Plant Day
May 18th Set to Celebrate Plants Worldwide
Orchids Still Europe's #1 Potted Plant
8 Mobile Trends for Small Businesses to watch in 2012
Keeping Up with the Latest Mobile Networking
Valentine Wishes
NERC Memorial Scholarship Application
Deadline for 'Caliente' 2012 Scholarship App is March 1, 2012
Members Needed to Serve on National Committees
NERC Chapter Pins Available
Calendar of Events
Northeast Newsletter Contact Information
Northeast Regional Chapter
Board Contact Information



January/February 2012

New Year Greetings from our President

Happy New Year to All!

Hope all had a wonderful holiday season. First on our schedule is that both teams in the Superbowl were from our region. Congratulations to the New York Giants and their fans, what an exciting game!

Now that 2012 is here we are getting ready for a busy year. We will hope that Valentine's Day will be good for everyone. Then here we go....Philadelphia Flower Show is coming along nicely. The dates for the flower show are March 4th through to March 11th. Massachusetts Horticultural Society will host the Boston Flower and Garden Show on March 14th through to March 18th. On March 21st we will be having a Spring design program at Hillcrest  Gardens in Paramus New Jersey. We will have more fine tune details soon.  Then we will all be preparing for Easter and the beginnings of SPRING.  With that being said, we (NERC) hope to see a lot of you at these upcoming events. They are going to be filled with beautiful florals and a great source of educational information.

Thank you and have a terrific Valentine's Day.
Suzanne Sampson
President of NERC

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Philadelphia Flower Show 2012
AIFD Exhibit Interprets the Hula

We are a few weeks away from the 2012 Philadelphia Flower Show feature exhibit, under the leadership of Chair Theresa Colucci AIFD, Co-Chair Polly Berginc AIFD, and PHS Liason Ron Mulray AIFD.  The show theme this year is 'Hawaii: Islands of Aloha', and will immerse visitors in the sights, sounds and scents of America's island paradise.  The theme to the AIFD set is called "The Beautiful Dance: Song, Chant & Hula".  We are representing the Big Island of Hawaii, which hosts the annual Merrie Monarch Festival honoring King Kalakaua through hula dance.  Our goal is to interpret the legend and meanings of the Hawaiian hula dance and chants accompanying the dance. The hula is an integral part of Hawaiian culture and honors their ancestry. 

 Theresa has assembled an amazingly talented design team from across the US, which are sure to bring the show once again to a new creative level. Thirteen featured designers or design teams have been chosen, and their assignments are to interpret different meanings surrounding the hula such as fire, wind, rain, sun, ocean, volcanoes, healing, creation, forest & plants, as well as depictions of island warriors, King Kalakaua and leis from the islands.  We would like to welcome Jo Jarvis AIFD, who has recently relocated from the UK to Reading, PA. This is Jo's first  'adventure' with the Philadelphia Flower show, and we welcome her talent and inspiring nature.

We will be needing volunteers to help  with the exhibit, so please keep this in mind, any help for even a few hours will be greatly appreciated. The flower show runs from March 4 to 11th, 2012, with set-up on February 29th, March 1st and March 2nd. Please help support this important project in our region, we hope to see you there.  Aloha!

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Philadelphia Flower Show Volunteers Needed
Attending the Show? We Need your help!

 If you are one of the many NERC Members coming to Philadelphia for the flower show, we need your help!  We hope to have at least 2 AIFD members at the exhibit during show hours to talk to visitors, answer any questions they may have, and promote our mission through AIFD in the art of floral design. 

During the set-up on March 1st and 2nd, we also need volunteers to help with anything that needs done on the exhibit to finish on time.  If you plan on attending anytime during the set-up or show week, and can spare a few hours to help out, please contact Theresa Colucci at 845-255-3866 at her shop, or email her at  Meadowscent@msn.com.  You can also contact Polly Berginc at 724-679-2872 (cell) or email her at pollyb.aifd@zoominternet.net.  Be part of this wonderful floral experience, we hope to hear from you!  Aloha!

 

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Northeast Floral Expo 2012
CFA Hosts Spectacular Weekend

There is something for everyone at the upcoming Northeast Floral Expo. From design programs to design competitions, business clinics and workshops, a trade fair and an evening of celebrating with friends, you will want to be part of this exciting and educational event. Check out the program to see the fabulous line-up of designers presenting at the expo.

So beat the winter 'blahs' and rejuvinate your floral creativity by attending the Expo.  Full information and schedule can be seen at www.northeastfloralexpo.com, or vist their Facebook page.  We hope to see you there!   

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Floral Judges Needed for Northeast Floral Expo 2012
CFA Event

The CFA  is looking for some fresh new faces to serve as judges at the design competions at the Northeast Floral Expo. A judging fee will be paid, along with free lunch and entrance to the show.

Anyone interested in helping judge that plans on attending NEFE, please contact either Robin Weir at 860-543-2104, or Tony Palmeri at 860-389-2113 as soon as possible.   

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Upcoming AIFD Workshops in our Region
Mar 24, 25th at Philadelphia Pennock Wholesale

The AIFD Education Program is conducting 2 hands-on workshops in Philadelphia on March 24 and 25th.  Accomplished Designer Tim Farrell AIFD PFCI is the Instructor for both workshops. The 1st session is on  everyday and sympathy designs, the 2nd session covers personal flowers to wear or carry.  Pennock Wholesale Florist in Philadelphia is the location of this event.

The attached PDF gives detailed information and the registration form. Take advantage of these wonderful educational opportunities through AIFD.  For further information, please contact Richard Milteer AIFD at: richard@lakelandfloral.com.  

2012MarchPhiladelphiaWorkshopFlyerSmall.pdf

 

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Orchid Designs
"Islands in the Sun"

This article was in the Jan/Feb 2012 Issue of 'Green Scene',  which is published by The Pennsylvania Horticultural Society (PHS).  Jane Godshalk AIFD will be one of our featured designers at the show, working  together with Cres Motzi AIFD.

 

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First International Plant Day
May 18th Set to Celebrate Plants Worldwide

Friday May 18 of this year will mark the first international ‘Fascination of Plants Day’, with related activities being organized throughout Europe. Various museums, universities as well as companies will be opening their doors to the public, for visitors to experience the uniqueness of plants as well as their incredible importance to our life and life-world.
 
The international ‘Plant Day’ aims to “get as many people as possible around the world fascinated by plants and enthused about the importance of plant science for agriculture, in sustainably producing food, as well as for horticulture, forestry, and all of the non-food products such as paper, timber, chemicals, energy, and pharmaceuticals”.
 
The initiative is open to all to join; all you have to do is organize an interesting activity related to plants which attracts and interacts with the public. The various in-house activities will be complemented by a range of events in public spaces, theatres, cafes, city squares and parks, so as to get everyone thinking about plants.
 
Intrigued readers can start by having a look at http://www.plantday12.eu/ for more information on all the contributing countries and organizations and their planned activities.
 
The European Plant Day is an initiative by EPSO, the European Plant Science Organisation. All the activities in the Netherlands are in the hands of EPS, the Onderzoekschool Experimentele Plantenwetenschappen, and will be posted at http://www.plantendag.nl/.
 
Excerpt from Florint.org, January 2012
International Florist Organization  

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Orchids Still Europe's #1 Potted Plant

 
Orchids have managed to remain the most popular pot plant among European consumers in the year 2011, once again. About four out of every ten purchased orchids are white, making that the favorite color, but purple and pink are slowly gaining traction as well.

The color white is a bit less popular among German consumers, where only one in three bought orchids is of that color, the poll by the Product Board for Horticulture also shows. In the Netherlands on the other hand, white orchids are outrageously popular: practically half of the Dutch prefer such a variant.

There are significant differences between the European nations when it comes to the key sales channels for the orchids. In the United Kingdom, over half of them are bought at the supermarket while 21% are obtained at the garden center. In Russia on the other hand, 40% of them are bought at the florist and 35% at the supermarket. In the Netherlands, the garden center is the number one place for consumers to buy their orchids instead (37%). Meanwhile in Germany, the DIY center plays a much larger role than it does in any other European country, with 24% of all orchid sales.

Despite the fact that it remains the most popular, orchids are slowly losing a bit of market share to other pot plants. Speaking volume, the plant had a 21% share of the market in 2009, 19% in 2010 and now 18% in the first three quarters of 2011. In terms of spending, the decline is a bit more visible.  

Article from: Focal Point - February 2012
British Florist Association Ltd.
www.britishfloristassociation.org


 

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8 Mobile Trends for Small Businesses to watch in 2012
Keeping Up with the Latest Mobile Networking


A small business can get overwhelmed trying to figure out which social networks or new types of communication should be added to their communication toolbox. First it was Facebook. Then Twitter. Now, things like Foursquare, Instagram and Pinterest are all the rage.

As a business owner myself, I try to take a two-pronged approach, focusing on tools that help us: 1) Improve communication with customers and partners; 2) Grow the business by reaching current or prospective users/customers in a new, better way.

And, that's exactly why small businesses can't ignore mobile opportunities. Over the holidays, the number of tablet/e-reader owners doubled. Very soon, people will access the Internet on their phones more frequently than on their PCs. So what trends do you need to be paying attention to - and acting on - in 2012? Here are eight trends that I foresee impacting small businesses.

1. Explosive Tablet Growth

In 2011, the tablet market experienced explosive growth, thanks to the iPad 2, Kindle Fire, the now-defunct HP Touchpad and a dozen other tablet PCs. Tablet adoption has dwarfed prior technology shifts. In fact, I wouldn't be surprised if tablet ownership doubles in 2012.
 
How will this impact your company? The acceleration of tablet adoption will significantly increase many aspects of business, including content consumption, customer touch points and mobile commerce. Just look at all the apps, publications, websites, social media and other digital content that's readily available with the swipe of a finger. How will you leverage mobile opportunities to cut through the noise and foster more productive relationships with customers and prospects?

2. Mobile Search Explosion

While tablets support our "always on, always connected" way of life, nothing feeds the beast quite like mobile phones. Smartphones help us navigate the day in ways we never could have imagined. Beyond apps, consumers are now searching the web from their phones. In fact, Google sees 4 billion local searches each month, with 61% of those resulting in a purchase. Did you know 55% of consumers report using their mobile device to buy a local service or product?

How will this impact your company? Think about your sales funnel. Every business is a little different, but this much is becoming clear: At some point in that sales cycle, people are turning to the Internet for more information. It's mission-critical for your company to understand the basics of local, mobile search optimization and put these skills to work. By ignoring mobile search, you're willingly sacrificing business to the competitors. And in this hyper-competitive economic climate, that's just not smart business.

3. Mobile Marketing Becomes a Must

Initially, I wasn't so sure about mobile marketing. But, then reality set in. Mobile marketing isn't an option. Ecommerce and online properties are leading the way as early adapters, but we'll see more "bricks and mortar" and traditional businesses take the leap of faith.

How will this impact your company? Start with the low-hanging fruit. For example, optimize your website for mobile viewing, monitor your reputation on Yelp and Angie's List, and leverage customer-acquisition tools like Foursquare and Zaarly.

4. The App Debate Continues

Do you need a mobile app? Or should you invest in a mobile website? Your guess is as good as mine. While "experts" want to declare one or the other's demise, the truth is that no one knows which will prevail. Instead, we may end up in a world of apps, mobile-optimized sites, even apps that incorporate mobile websites (yes, I'm looking at you Facebook). Apps continue to offer superior performance to mobile sites on the whole, but technology is catching up to enable a much better experience on the mobile web.

How will this impact your company? You know your business and your consumer best, so I can't in good conscience tell you if you should opt for a mobile app or a website. But, that's not the point. Consumers are longing for a better mobile experience - and it's your job to deliver. Think about this: Usability Science puts the mobile user experience on par with web usability circa 1999. No wonder customers want more!
 
5. Less "Black Box." More "Data-Driven."

Mobile advertising and mobile SEO are in their infancy, which means tracking results and outcomes is also relatively primitive. As I've spoken with business owners, agencies and brand marketers who are exploring mobile ad opportunities, I've come to realize that they're (understandably!) confused, which makes it hard to justify ROI. However, the mobile sector knows that the data must improve before businesses will invest major dollars in mobile campaigns.

How will this impact your company? We won't get all the answers in 2012, but expect ad networks to begin to provide more accurate statistics. By opening the proverbial kimono, you'll be better equipped to make data-driven decisions - ensuring you're maximizing your marketing resources.

6. The Maturation of Mobile Payments

Doesn't it feel like we've been predicting mobile payments since Michael Douglas sported an early cell phone in Wall Street? People longed for the days when we could pay through our phones, eliminating the need for wallets and credit cards. While mobile payments are increasing, we're not quite there yet. In 2011, Paypal facilitated $4 billion in mobile payments, up from $750 million in 2010; however, that represents a small fraction of the entire Paypal transaction volume. We're still a long way away from mobile payment ubiquity.

How will this impact your company? You may not need to start accepting mobile payments yet, but it needs to be on your radar. Expect mobile payments to increase -- and customers to begin asking for mobile options - thanks in part to continued pressure from major players like Amex, Visa, Intuit and Google. Plus, startups like Square and Dwolla are forcing the issue. But, don't leave your wallet home quite yet.

7. More Watching... on Mobile

Newsflash: People like to watch video. (If you spend any time on YouTube, you already know that's true!) In fact, YouTube is the second largest search engine, behind only the behemoth, Google. And, we don't mind watching video on our phones' tiny screens. As Hulu, Netflix and YouTube apps continue to provide quality mobile content at low cost, consumers will become even more used to watching video on the go.
 
How will this impact your company? There's an entire part of our population who turns to YouTube to search (like how many of us automatically start looking on Google). We're all vying for customers' attention. Don't lose out just because you weren't willing to create a few videos. As you begin to develop a content strategy for sites like Facebook, Twitter or a blog, give equal attention to YouTube. (And, in certain industries, give even more attention to video than those other channels!) Not quite ready to start producing videos? That's ok. Instead, look at mobile video advertising opportunities.

8. Facebook + Mobile Advertising

What would an article about 2012 trends be without mentioning Facebook? This year will be huge for the dominant social network, thanks to the impending IPO and the "unlocking" of the mobile platform for advertising. In the not too distant future, we'll have a captivated 300-million-person audience, ready to receive targeted mobile ads.

How will this impact your company? Facebook hasn't yet revealed how they're going to inject advertising into the mobile experience, but this much is certain: If you've built a loyal Facebook following - or hope to do so - Facebook is about to give you access to 300 million people on their phones. That's a number - and a major shift - that you can't ignore.

Bo Fishback is CEO and founder of Zaarly, a real-time mobile marketplace that provides tools to help small businesses generate leads and interact with customers on their phones. For more information or to sign up for free mobile alerts, visit www.zaarly.com/business.

From the Huffington Post, February 2012

www.huffingtonpost.com

 

 


 

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Valentine Wishes

To all Northeast Members (Especially those working in a retail shop during Valentine's Day)........

This Valentine is for you! May the Valentine 'Cupid" be sweet to you.
Happy Valentine's Day to All!  

 

 

 

 

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NERC Memorial Scholarship Application
Deadline for 'Caliente' 2012 Scholarship App is March 1, 2012

"Imagine" is now a fond memory, and plans are well underway for the 2012 Symposium "Caliente", which will take place in Miami, FL on July 12-16, 2012.  If you know of a promising floral student or intuitive designer who would like to attend the next Symposium, recommend to them to apply for our Memorial Scholarship. If they are a 1st time attendee and are not already CFD or AIFD designated, they  are elgible to apply.

Our new Scholarship Liaison is Mary Robinson.  The attached application below can be downloaded. Please follow the application instructions, and return the completed application to Mary.

The Applications are due by March 1, 2012. 

NERC Scholarship App 2012.doc

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Members Needed to Serve on National Committees

Ann Jordan has requested that if any of our Northeast members are interested in serving on an AIFD National Committee to please contact Ann Jordan at ann@ajdesigns.us. Contribute to the future of AIFD, volunteer!

 

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NERC Chapter Pins Available

If you do not already own our chapter pin, they are still available to purchase. Members have been requesting information on how to acquire one.  The beautiful gold colored pin represents our chapter with a spray of acorns and oak leaves, which are prevelant throughout the entire Northeast region. The pin is approximately 1" W x 3/4" H.

The pin price is $25.00 (plus $5 shipping). To purchase a pin by mail, please contact our President Suzanne Sampson. Her email address is: plaistowvf@aol.com.  Suzanne's shop phone # is: (603) 382-3033.

The pins will also be available for purchase at upcoming NERC sponsored events.  Get your pin soon!   

 

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Calendar of Events

 March 4-11, 2012
Philadelphia Flower Show 2012
Hawaii; Islands of Aloha
Philadelphia Convention Center

March 9-11, 2012
Northeast Floral Expo 2012
Flowers: A World of Wonder
Sturbridge, MA
Connecticut Florists Association

March 19-20, 2012
32nd SAF Congressional Action Days
Crystal Gateway Marriott, Arlington, VA
safnow.org/congressional-action-days

March 24-25, 2012
AIFD Hands-on Workshops: Tim Farrell AIFD PFCI
 - Arrangements: Everyday & Sympathy
 - Personal Flowers: To Wear or Carry
  Pennock Wholesale Florist 
 Philadelphia, PA

July 10, 2012
Professional Floral Design Evaluation Session (PFDE)
Miami, FL

July 12-16, 2012
AIFD Symposium 2012 - 'Caliente'
Hyatt Regency, Miami, FL

July 15, 2012
2012 Foundation Workshop
(During Symposium)
 Miami, FL

Sept 19-22, 2012
SAF Palm Beach 2012
128th Annual Convention
The Breakers Hotel, Palm Beach, FL

 

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Northeast Newsletter Contact Information

Please contact Polly Berginc  with any news stories or information you wish to submit by email to: pollyb.aifd@zoominternet.net.   I am always looking for news involving our members and regional upcoming events, so PLEASE help me keep the newsletter interesting by submitting leads and information.

Please Note: All photos submitted should be sent as a jpg file; I can re-size the images to fit into the newsletter format as needed.

Please also visit the national website at www.aifd.org for additional news and information.  Current and back issues of our NERC Newsletter are available on the NERC Chapter page. 

If you have a change of address, or a new email address, please forward me the information for our contact distribution list update. (Otherwise, you may not receive future newsletters to your email)  

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Northeast Regional Chapter
Board Contact Information

Includes Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York,
Pennsylvania, Rhode Island, Vermont and the Canadian Providences of Ontario, Quebec, New Brunswick,
Newfoundland, Nova Scotia and Prince Edward Island and the United Kingdom.

Regional Officers:

President - Suzanne Sampson 603-819-3663 
President-Elect - Lisa Greene 978-352-8172
Vice President - Ken Beebe 631-665-8877
Secretary - Polly Berginc 724-679-2872
Treasurer - Janet Black 207-514-3500
Past President - Colleen Kelly 570-785-5322

Board of Directors:
 
Theresa Colucci (12) 845-255-3866 
Deryck de Matis (14) 518-207-6879
Jim Dempsey (13) 732-552-7287
Michael Derouin (14) 203-661-5600
Maryetta Barlett-Downing (12) 973-471-6480
Sue Miller (13) 570-337-4848
Steve Parker (12) 856-722-7034
Patricia Patrick (14) 519-856-9237
Robin Weir (13) 860-543-2104


 

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AIFD North East Region,
720 Light Street
Baltimore, MD 21230
TEL: (410) 752-3318
FAX: (410) 752-8295