North East Newsletter AIFD
In This Issue
Welcome from our New President
Theresa Colucci AIFD, PCFI
Chicago Symposium Highlights
Transition Transformation
HIllcrest Gardens Design Show a Success!
Panel Show & Design Contest
Floral Circus wins RHS Gold
Academy of Floral Art
NERC Calendar of Events
Events around the region
New Google tool helps shops manage their online presence
Source: / Editing: Jonas Zwitserlood
The Three Most Common Facebook Mistakes and How to Avoid Them
Rome K...Florist20
Southern Conference
2015 Spring Symposium
Art on Your Sleeve
Designs by Wendy Andrade
Japanese Artist Launches Flowers Into Space
Culture by Paula De la Cruz July 2014
How Split Tests Can Boost Your Conversations
Rome K Florist2.0 July 2014
8 Ways You Can Become a Celebrity Floral Designer
Partha Kapadia
How to say “No” without burning the bridge
Wedding...Gobal Petals July 2014
It’s divorce party time
The divorce rate continues to rise but are we sad? No, we’re celebrating, divorce party style…
Facebook in the real!!!!!
Have you seen all the news
What's Happening!!!!
Floral Events Around the World
NERC Memorial Scholarship Application
Scholarship Application for 2015 is now Available
NERC Board Members and Chapter Pin Information
Northeast Newsletter Contact Information
Editor: Jo Jarvis AIFD, CFD

July 25, 2014

Welcome from our New President
Theresa Colucci AIFD, PCFI


Greetings to all of our North East members!

It was great seeing and connecting with many of you at symposium in Chicago.  I hope you all came back with renewed creativity!  Hopefully what we learned will turn into profits for our businesses!  Congratulations to our 3 new inductees,  Jennifer Dietrich AIFD,  Brad Higginson AIFD, Rhonda Little AIFD and our new CFD’s,  Yoli LaGuerre CFD, Keith Shihong Lin CFD, Yong Hee Petrik,CFD and  Jennifer Harvey CFD.  Welcome to the region!      

The week after symposium we kicked off the year with a competition and design show at Hillcrest Gardens in Paramus, NJ.   Thank you to Hillcrest Garden and Dot Chenevert AIFD for organizing and chairing the show.  Hillcrest customers were educated on the principles and elements of design while watching design competitions on stage by NE members Lisa Greene, Mary Robinson, Theresa Colucci, Ron Mulray, Chris Ondrak and Ken Norman.  The finale was an on stage competition between Hillcrest Garden Customers that had competed in a previous design competition!     What a great event!  Dot did a great job!  Thank you to all members that attended and supported! (See article and pictures in the newsletter)

We look forward to our fall design show at Jacobsen’s wholesale in Boston on September 30th.  Members Janet Black and Suzanne Sampson are working together to bring us a fantastic show.  We would love to see you there!  If you are interested in participating, please contact Janet or Suzanne.  ( or for Suzanne)

Our region is only as strong as our active members.  Please reach out and get involved.  We have events throughout the year and want you to share your amazing talent and creativity!   It is the best way to make your AIFD experience the best it can be.  You’ll be happy you did!

The NERC board is excited about our plan to host an educational event just for our members!  Keep reading the newsletters and focal points for more info as we progress with the plans.  I am looking forward to seeing new faces and getting to know more members throughout the year.  If I can help anyone with AIFD info or questions, please feel free to contact me. 
“The worst enemy to creativity is self-doubt.”  ― Sylvia Plath.  Don’t let self-doubt stand in your way!

All the best for a prosperous summer,
Theresa Colucci
North East Chapter President 


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Chicago Symposium Highlights
Transition Transformation

  "Transition Transformation" held the city of Chicago in floral splendor July 3-7 at this year's symposium.  Frank Feysa and his team presented a wonderful line-up of programs and special events for all attending. 

For a memorable picture recap of this year's programs and awards, go to the AIFD website,, Events, 2014 symposium recap, to see a video recap.  There are also several pictures on AIFD's facebook page, which the link is also there. 

SUNY Cobleskill students Haley Miller and Danyel work on their designs for the student competition.


NERC Memorial Scholarship winner Sharon Culau from Stoneham, MA with Past-President Polly Berginc in the workroom.  Sharon was able to enjoy the full experience form the workroom, to programs, to attending final night.  We look forward to seeing more of Sharon and her talents in the future.  


Save the date for next year, it is sure to be a fantastic 'Journey'!



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HIllcrest Gardens Design Show a Success!
Panel Show & Design Contest

Ken Norman reviews this design with attendees.

The North east Chapter members started the year off with a competition and design show  on July 15th at Hillcrest Gardens in Paramus, NJ. Dot Chenevert AIFD, show chairperson,  worked with Eric Levy from Hillcrest Gardens to organize and create this panel show and design competition. Hillcrest customers were educated on principles and elements of design while watching design competitions on stage by NE members Lisa Greene, Mary Robinson, Theresa Colucci, Ron Mulray, Chris Ondrak and Ken Norman.  The finale was an on stage competition between Hillcrest Garden Customers that had competed in a previous design competition prior to the show!  The show was well attended despite the weather, and very educational for attendees.  Hats off to Dot for a fantastic job coordinating this show, and thank you to all members that attended and supported!   

Ken Norman, Ron Mulray and Chris Ondrak prepare their designs for the demonstration.

A sampling below of the unique designs from the show.




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Floral Circus wins RHS Gold
Academy of Floral Art


Northeast member Tina Parkes has certainly had a very busy 2014, the Academy of Floral Art at which Tina is one of the principles has gone from strength to strength since being established in 2008.  Not only is the Academy one of the of the leading educational institutes in the UK, it has through sheer hard work, with talented professional and passionate instructors taught numerous florists/floral tutors during its 6 years of inception. 

One of the main accomplishments is that out of the 52 British Master Florists in Britain today the Academy of Floral Art has trained 40% of them.  Some of the students who took the 18 month course at the Academy were floral college tutors and have gone on to teach the Masters course at their own colleges.

This year has been busier for the Academy and its students as not only have they been attending classes but also are actively encouraged to compete in various local and national competitions as individuals and as part of the Academy.   Four students and one tutor also won 5 gold medals and were awarded the best in show for both the junior and senior competitions this year (2014) at the RHS Chelsea Flower Show.  Not to shabby going as there were only 7 Gold medals awarded between the two competitions.

In a previous newsletter I had mentioned about the Well Cool Project- Raising money for water aid. As of 24th June the demonstrations after costs have a total of £6208.62 ($10,500).  The money raised so far is enough for two water wells. The last show will be at the University of Oxford, Saturday 23rd August, which is the same weekend as the Flowers at Oxford, a must see floral event. 

Never ones to stand still or rest on the laurels and the accomplishments of students and/or the partners/staff of the Academy of Floral Art, whether it be attending Floristry courses for tutors in France and the UK, demonstrating around the globe, bringing professional floristry to the public, publishing a  book, running educational floral classes/courses, or entering competitions, the Academy is always evolving and looking towards the future of what can be achieved in the art of floral design plus how to survive in a floral business.

 Their mission statement ..."Providing excellence with passion and integrity" is one that is very much in evidence in all that has been accomplished in the short time that the academy has been set up.   Jo

Their latest accomplishment is a Gold at the RHS Hampton Court Flower Show this month. 




Caroline Marshall-Foster editor of the Florist & Wholesale Buyer Magazine wrote.....


Amongst the exquisite floral designs and heavenly scented roses in the Rose and Floristry marquee at RHS Hampton Court Palace Flower Show, the independent floristry school Academy of Floral Art were awarded an RHS gold medal for their bright and colourful competition stand depicting the circus.

The Academy of Floral Art based in Dunchideock near Exeter made up two teams, (from some of their 80 students), to work in shifts from 8am till 2pm and 2pm till 8pm on Sunday the 6th July.

Their mission was to create a display that evoked the excitement and intrigue of the circus. They had to include five specific designs consisting of a mask to be worn at the circus, a wall hanging, a planted design, an arrangement and a wired bouquet to be presented to a trapeze artist.

Julie Collins (a director of the Academy), said, "It has been a fantastic experience for the students, from planning the initial concepts and problem solving to realising the designs and stand on site. Working under timed, competition conditions as part of a team strengthened their skills and understanding. Emotion was high so when the team were award the gold there were some tears shed."

Only 6 floristry colleges were invited to take part by the RHS creating a wonderful opportunity for the students and tutors to network and share in this amazing experience together. The Floristry stands are on display until Sunday 13 July 2014 at the Hampton Court Palace Flower Show in the Rose and Floristry Marquee.

Visit the Academy's site at or find them on Facebook.


If you are interested in the Academy's book " Chic & Unique Flower Arrangements" is now available to order go to  on



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NERC Calendar of Events
Events around the region

   If anyone in the region is presenting a programme/demonstration, hosting a workshop, knows of an event in the North East Region please let me know and I will make sure that it is promoted in the newsletter.  Our members are always on the go and it would be nice to support you in if your state, county, local wholesaler, garden club...has an event here is the place to let others know it is on.


August 23, 2014 

Tina Parkes AIFD, NDSF will be designing at the "Well Cool" for Water Aid                                                          Said Business School, Oxford, England.... 7-9 pm 


September 6 & 7 2014

Laurel LeMaistre Cfd Nhmfd will be presenting a programme and hands on work shop at the upcoming
Maine Florists Association weekend... more info on the facebook page and next issue


 September 21 & 22 2014

 Hitomi Gilliam AIFD will be teaching both her Fundamental Mechanics & Techniques Workshop as well as her Advanced Mechanics & Techniques Workshop on back-to-back days.  Making them a perfect compliment to one another!

Early Bird Discounted Registration for the two workshops are $195.00 & $225.00 respectively (with registration going up to $225 & $250 after August 1st).  CLICK HERE TO GO STRAIGHT TO ONLINE REGISTRATION FOR THESE TWO EXCITING WORKSHOPS! 


September 23rd 2014

Fall & Xmas design show  at 6:00 PM and it will feature Neville MacKay CAFA PFCI 

Hillcrest Garden, Inc--- Northeast Region Floral Sponsors 
95 west Century Rd.
Paramus, NJ 07652 


September 30, 2014

NERC Fall Design Show, Jacobson's Floral, Boston, MA    Chair Person Janet Black, Suzanne Sampson


October 6 - 8, 2014

Be inspired by floral designer Ron Mulray AIFD, a floral visionary and member of the American Institute of Floral Designers, during a series of live demonstrations and workshops designed for beginners, hobbyists, and  professionals at Longwood Gardens

Ron Mulray has presented floral design programs worldwide including keynote addresses at numerous AIFD national symposiums and the Philadelphia Flower Show. In 2014 Ron received a special award of distinction honoring him for his years of support and dedication to the AIFD.

To book your place while space is available go to


February 27 - March 8, 2015

Philadelphia Flower Show


March 7-8, 2015

North East Floral Expo - Mystic, CT

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New Google tool helps shops manage their online presence
Source: / Editing: Jonas Zwitserlood

It may be called "My Business," but Google’s latest tool is mainly meant to give small-business owners insight into their customers' business. From what we’ve seen so far, the tool may well prove to be a vital resource for florists.

Google My Business, unveiled recently, is a free online dashboard for small businesses to manage their online profiles across Google Maps, Google+, Search and other products. The tool, which replaces the existing Google+ Local, allows companies to update their business information, post photos, share news and respond to customer reviews all from one place.

Perhaps its most useful function, the tool gives users insight into how people are finding and engaging with their business. One feature allows businesses to see what part of the city their customers are searching for driving directions from. Information like that could help a company make decisions about where to advertise or even open a second location, says Google marketing manager James Croom. 

Users can also see reviews on their businesses on Google and other social review sites, such as Orbitz or TripAdvisor for hotels. They can also respond directly to Google reviews from the My Business dashboard.

Once Google releases its mobile apps for Android and iOS later this summer, business owners will have access to these features on the go, plus the ability to take a photo from their mobile device and post straight to Google.



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The Three Most Common Facebook Mistakes and How to Avoid Them
Rome K...Florist20


There are 25 million active small business pages on Facebook. That tells us a few things:

1.When it comes to selling and marketing online, Facebook is the juggernaut of social media. And if you have not used Facebook as a marketing platform, you need to start.

2.Just like other forms of marketing, you will run into some competition. You will have to be better than your competition is willing to be. This, for some people, is easier said than done.

3.If there are at least 25 million small business pages, then there is probably enough room for your business to do well on Facebook.

Facebook fails

It’s safe to say that a good percentage of these small business pages are not optimized to take full advantage of Facebook. And better yet, many of them will have very poor marketing.

This is because Facebook is such a vast and intimidating platform. And what makes it worse is the multitude of online advice that is dedicated to the subject—and some of the suggestions will be contradictory to each other. But the truth is that Facebook is deceptively simple, and if you follow a few basic fundamentals, you will find success.

To discover that success, you need to uncover some of the most common missteps.

Many business spam their fans

It doesn’t matter if you’re blogging, email marketing, or on social media. At the end of the day, spamming offers the quickest way to lose subscribers, followers, and fans. This is because spam is the polar opposite of value. And value is what will ultimately bring you major success with Facebook.

This means that you need to weigh and analyze every post before it goes on your page. Value is the most necessary ingredient to any post.

That is not to say that all of you Facebook updates should be extremely important.  Seeing that the lifetime of an average Facebook update is about 5 hours, you shouldn’t be afraid to post often. But if you’re obnoxiously blasting promotional blurbs about your company every six hours, you can expect to lose fans.

Many businesses neglect engagement

Businesses will obsess over the amount of fans they have. Many will expend time and resources into acquiring as many fans as possible. But many of them have it backwards. Yes, the amount of fans you have is important. Yes, you should be looking into ways to acquire more fans. What’s more important, however, is the level of interaction that you have with your fans.

Interaction and engagement holds dominion on Facebook. Neglecting this would be a fatal mistake for your Facebook marketing strategy.

Engagement ties into the previous point of this post: providing value. Value is what sparks engagement. Engagement will lead your fans into taking a desired action (buying your product, signing up to your email list, sharing your posts, etc.)
•Provide links to things, articles, websites that your fans will find useful.

It's A Fact: Reviews Drive Customers

Check out the awesome tool that is getting real florists hundreds of new legitimate online reviews and social shares.

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You can link to your own website, or you can link to other sites on the web.
•Announce new information or details about your company.
•Ask your fans questions. Ask relevant, open-ended questions to your fans to ignite interactions.
•Post pictures along with your updates.
•Show customers that have used your company successfully.
•Provide incentives. Regularly host Facebook contests and coupons to give the incentive for people to post on your page.

The benefits of engagement are multifaceted. Forming a valuable and likeable community on your Facebook page will forge your fans’ loyalty and interest. Beyond that, though, is getting your message seen.

You probably have noticed by now, but some of your posts will never make it onto your fans’ newsfeed. However, if you have “liked” pages on your own personal Facebook account, you will see posts from pages that always seem to be on the top of your newsfeed. This is because Facebook uses Edgerank, which uses an algorithm to pin-point the most relevant social content to put on a newsfeed. User engagement (the frequency someone likes, shares, or comments on your posts) is one of the primary factors in the algorithm. That is the reason why some pages always make it to the top of someone’s newsfeed, and why other seem to scrape the bottom of the barrel.

Many businesses don’t analyze their data

Facebook makes this easy for you. With Page Insights, you can look at what posts sparked the most engagement, how your Facebook ads are performing, and see what you need to improve on in the future.

Marketing without studying your analytics is like shooting a target in the dark.

Put the suggestions of this blog post to the test. Provide value, engage your customers, and look at your results.


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Southern Conference
2015 Spring Symposium

 We are so excited to release the exciting news of another designer you will be able to watch and learn from at the 2015 Southern Chapter AIFD Symposium in Birmingham, Michael Derouin!! He will be designing and discussing about how to "Capitalize Corporate!" This is going to be a show YOU don't want to miss!! In his own words, "“There is an immense sense of fulfillment when sharing knowledge and teaching others. A feeling that pales in comparison to most others. The designer who presented at the first design show I ever attended made a lasting impression on me. I was inspired and knew at that moment I wanted to do that very same thing. I could only hope that I might have that same affect on someone, someday.” We are looking forward to it, Michael!!

Save the date for next year as Northeast member Michael Derouin AIFD, CFD will be presenting a programme at the 2015 Spring Symposium, Botanical Bliss.  April 10 - 12, 2015.

"We are so excited to release the exciting news of another designer you will be able to watch and learn from at the 2015 Southern Chapter AIFD Symposium in Birmingham, Michael Derouin!! He will be designing and discussing about how to "Capitalize Corporate!" This is going to be a show YOU don't want to miss!! In his own words," Mandy Marjerik AIFD

"There is an immense sense of fulfillment when sharing knowledge and teaching others. A feeling that pales in comparison to most others. The designer who presented at the first design show I ever attended made a lasting impression on me. I was inspired and knew at that moment I wanted to do that very same thing. I could only hope that I might have that same affect on someone, someday.” We are looking forward to it, Michael!!


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Art on Your Sleeve
Designs by Wendy Andrade



“Wearable art” is how designer Wendy Andrade describes her floral jewellery – because each design is a mini masterpiece. The difference is that this is art for the masses, and can be created at prices that will sell on the high street.

Wendy, a UK-based freelance florist whose book Fresh Floral Jewelry has been published in the States, reckons that the trend is only just taking off in this country – and so still has a long way to run.

Recently back from a floral jewellery seminar in America, she reports that a whopping 70% of the US floristry market is now in wearable flower designs.  “It’s absolutely huge over there, and that is mainly down to the massive market for prom and wedding work” she says.

“Florists in the US and Canada think nothing of asking $70 for a wrist corsage, and they actively promote themselves for the prom season by going into high schools and giving demos”.

Wendy, who worked as part of the florist team for the Hollywood Oscars in 2010, and designed bouquets for
Barbra Streisand and Oprah Winfrey, is no stranger to creating intricate, high-end floral jewellery pieces at top-end prices  – but she is excited by the potential for bringing those skills to a wider market.

“This is being made possible because of the products that are now available to florists, to save on labour time and cut costs,” she says. But Wendy still meets some resistance from ‘old school’ British florists who are unsure or just plain distrustful of the new, simpler techniques and design methods.

“As a freelance, I work in lots of different shops and it’s noticeable that while some florists are embracing the new products and ways of working with them, there are others who continue to struggle with the idea of gluing as opposed to wiring.

“I know some who are doings weddings every day but who, because they are very anti-gluing, are taking an hour and a half to make  a wired wrist corsage, and then charging it out at £15!

“I showed one florist how I could make the same thing using gluing techniques in 7.5 minutes. To me there is no argument, because in any business, you have to be constantly thinking about your profit margins”.

Wendy reckons there is still a big job to be done on education and familiarising florists with the new generation of design products – and she’s often at the front end of things, demonstrating and running her own workshops in Kent.

She’s also on a mission to persuade more UK wholesalers to stock Corsage Creations products - and run demos and workshops in their warehouses to show florists how to use them.  “It’s like anything new – people need to be able to see and touch it, and then learn how to use it.  “Once florists see the potential of products like the wrist corsages, necklaces, brooch bouquets and boutonnières, and realise how easy and profitable they are to work with – then there will be no stopping them!”

Wendy particularly loves working with the Kara’s Kisses range from Corsage Creations as she does lots of vintage-themed weddings.

“I love the leaves, which I often put into corsages, and the Nina corsage cuff, which is really popular as it’s elegant and works with so many different flower designs”.

Anxious to move away from the traditional and somewhat staid rose buttonhole for men, Wendy will often suggest to clients a boutonnière design for male wedding guests, using the classic Grecian or Florentine magnetic bases.

And she also loves the glittery buckles that can be worked into a bouquet or threaded onto ribbon to create interest and texture.

With her bespoke floral jewellery pieces still very much an exclusive niche in the market, Wendy enjoys being able to bring the same skills to a broader customer base, by using the ready-made base products.

When she does do her one-off designer pieces, it is often for a bride to wear at her evening reception, after the wedding.

The stunning floral necklaces make a big impact, and once the fresh elements are removed the base remains as an enduring keepsake.

“I would charge anything from £60-70 upwards for a simple one-off design,” says Wendy, "but where cost is an issue I have used the sparkly collar from Corsage Creations, as a design base”.

Wendy is currently planning a one-off floral necklace for herself, to wear at her daughter’s wedding. “The necklace is something that can definitely be marketed to the mother of the bride as high-end and different,” she says.

“As florists we have to realise that there is money out there, and people are definitely looking for something different.

“The jam jar vintage thing has got to end soon, and we need to be ready to offer the next big thing!”

To see more of Wendy's gorgeous work and to buy the book check out

Save the date...and be sure to book your place....

Wendy will be one of the designers teaching "Hands-On" workshops next year at symposium....better sign up quickly as I know these classes will fill up quickly....

2015 AIFD National Symposium “Journey”
June 30 – July 4, 2015
 Sheraton Denver Downtown
 Denver, Colo


 Article by Jackie McCarrick  Florist Magazine July 2014



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Japanese Artist Launches Flowers Into Space
Culture by Paula De la Cruz July 2014

Not sure anyone can top this....Flowers into Space...that is certainly taking where flowers can be sent to the next level.  It never fails to amaze me as to the creativity and sheer imagination that floral artists will go to reach new heights in not only design but where we send the beauty of botanical. 


For his Exobiotanica project, the artist Azuma Makoto sent two pieces of botanical matter into the stratosphere, including a 50-year-old bonsai pine from his personal collection.

“Flowers aren’t just beautiful to show on tables,” said Azuma Makoto, a 38-year-old artist based in Tokyo. His latest installation piece, if you could call it that, takes this statement to the extreme. Two botanical objects — “Shiki 1,” a Japanese white pine bonsai suspended from a metal frame, and an untitled arrangement of orchids, hydrangeas, lilies and irises, among other blossoms — were launched into the stratosphere on Tuesday in Black Rock Desert outside Gerlach, Nevada, a site made famous for its hosting of the annual Burning Man festival. ”I wanted to see the movement and beauty of plants and flowers suspended in space,” Makoto explained that morning.

To accomplish this mission, titled Exobiotanica, Makoto and his 10-person crew teamed with Sacramento-based JP Aerospace — “America’s Other Space Program” — a volunteer-based organization that constructs and sends vessels into orbit. JP’s owner and founder, John Powell, started launching things into the upper atmosphere in 1977, when he was still a teenager. “The best thing about this project is that space is so foreign to most of us,” says Powell, “so seeing a familiar object like a bouquet of flowers flying above Earth domesticates space, and the idea of traveling into it.”

The expedition started in the dead of night, at 2 a.m. One hour later, Makoto was already building a bouquet with about 30 varieties of flowers. He started with an aerial plant tied to a six-rod axis and studiously added peace lilies, poppy seed pods, dahlias, hydrangeas, orchids, bromeliads and a meaty burgundy heliconia. “I am using brightly colored flowers from around the world so that they contrast against the darkness of space,” he said. The scent of the flowers was stronger and more concentrated in the dry desert breeze than in their humid, natural environments, and the launch site was redolent with their perfume. Makoto worked quietly, until the metal rods were covered completely with plants. Then he directed his attention to his bonsai. For this particular project, Makoto chose a 50-year-old pine from his collection of more than 100 specimens, and flew it over from Tokyo in a special box. While readying it for space, he kept it moist and removed a few brown needles with a tweezer.


London and Overseas Area of Nafas's photo.

Makoto’s floral arrangement began to disintegrate during its flight; though the vessel was found on the ground, the flowers were not. Azuma Makoto

 Using Styrofoam and a very light metal frame, Powell and his volunteers had created two devices to attach the bonsai and the flowers, which would launch separately. JP’s volunteers and Makoto’s team worked to calibrate still cameras, donated by Fuji Film for this project, and six Go Pro video cameras tied in a ball that would record the trip into the stratosphere and back in 360 degrees. There were two different tracking systems on each device, one a Spot GPS tracker that would help locate the vessel once it fell down back to Earth, and the other that recorded altitude and distance traveled from the launch site. A radio transmitted the data to a computer array in a van. While the crew waited, Makoto took a red carnation, drilled a hole in a crack of the arid, sandy soil and planted it there. It was his nod to the huge red sun that had started to come up. The Exobiotanica team posed for photos. None of them had ever seen a landscape like this.

At 6:30 a.m., the first helium balloon that would launch Away 101, as JP Aerospace named the device, was ready, and the frame with the dangling bonsai was carefully brought to the launch site. Once it was attached to the vessel, Powell and his volunteers went through a final checklist, a cord was pulled and a giant helium balloon emerged from underneath a tarp. An hour and a half later, the flower bouquet, or Away 100, was off too. Both devices had roughly the same flight path. Away 101 went to 91,800 feet, traveling up for 100 minutes until the helium balloon burst. It fell for 40 minutes; two parachutes in baskets opened automatically when there was enough air in the atmosphere to soften impact. Away 100, which held the arrangement, made it up to 87,000 feet. Both devices were retrieved about five miles from the launch site. The bonsai and flowers, though, were never found.

London and Overseas Area of Nafas's photo. 

After both pieces went up, Makoto embraced his team warmly and smiled. “I always wanted to travel to space,” he said. “This is a dream come true.”


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How Split Tests Can Boost Your Conversations
Rome K Florist2.0 July 2014

Let’s say we have two florists. One who is afraid of changing anything on his website, in fear of negatively influencing the good/decent results that he’s been getting. And we have another florist who, unlike his counterpart, is relentless in optimizing his web presence, and is not satisfied until he achieves great results. One florist is complacent. The other diligently tests out the best ways to get the desired results.A/B Testing

Split testing (or A/B testing) is far from a marketing gimmick. It is a marketer’s best “Scientific Method” of achieving the best results.  You are literally testing different elements, putting them against each other, and seeing what actually sticks and works best for your website. A few small tweaks can yield unexpectedly great results.

The good thing is that, like many other marketing practices, split testing can be done easily, without requiring too much resources or effort on your part. But it requires a deeper understanding of

A) Your goals.

B) Different ways you can achieve these goals

C) Implementing any changes to have success

Defining the goal

It’s not recommended that you split test every single element on your website, because in many cases it’s not necessary. But if you are trying to, say, get more people to purchase your product offerings, there are many elements on your website that you can test. The same goes if you are trying to get more people to sign up to your email list, or if you’re trying to get more people to click on your blog posts. Anything goes. However, it is important to remember to use split testing for things that you want to improve upon. You shouldn’t split test randomly.

Below is a list of different elements that you can split test.

Call to Actions

The CTA is one of the most important elements that you should split test. Things like the color of the CTA button, the wording and language used, size, placement and layout. Don’t be afraid to test these elements.

Website Layout

Switch the style of the website. Change the layout drastically or do a few simple changes. Things like headers, banners, sidebar placements, navigation bars can be altered.

Web Copywriting and headlines

This is huge. A changed headline can make a huge difference. And you should think of your copywriting as something that can be improved. Put your copy to the test and see what results you get.

Images on the web pages

This is another visual element that shouldn’t be overlooked. Some images will perform better than others. Whether it’s an image in the foreground or in the background, don’t be afraid to test this element.

Product pricing

Test what price points work best within your market. You should test pricing strategies like loss leaders, premium packages, money-back guarantees. In many cases, you will find that certain price points perform better than others. This is crucial information to have if you are selling flowers online.

The checkout page

The smoothness of the checkout page can make or break the sale. You need to test different variations of your checkout page. The checkout is the last step a visitor will take when they are buying your product, so you need to make sure that the process is as close to perfect as possible.

The best practices for split testing

There are a few simple things to remember when you are doing a split test.

The two versions of your website should be tested simultaneously.  You will usually test the existing design (often called the Control) versus the modified design (the Variation). You should try to test both versions simultaneously, because that will give you the best handle knowing which one is superior. Split the traffic between the two and see what version wins out.

Talk to your designer or webmaster to run the split test.  If you’d rather do it yourself, use a split testing tool (like Optimizely, for example).

Don’t give up on the test prematurely. Split testing can take time. Rushing the process of collecting meaningful data is ill-advised, and will cost you. If you’re not sure when to stop the split test, use an online calculator (like this one). That tool will give you an idea when it’s time to stop the test.

Don’t trust your instincts, trust your data. Acquiring meaningful data so that you can make improvements is the only reason why you would run a split test. If you choose to ignore the data you acquire, and instead elect to “trust your gut”, then your website conversions will not improve. Even if the results from the test seem ludicrous, trust them over your biased instincts. Those “surprise” tweaks can make an incredible difference



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8 Ways You Can Become a Celebrity Floral Designer
Partha Kapadia

I was recently sent an email that invited me to join and new blog post....Global Petals...

"Dear Jo,   We're good friends of many top AIFD designers who thought you'd like the "in" on our floral design secrets, tips, and tricks. Check out our latest Global Petals blog post. Let me know what you think: "

Not only do they have some very interesting blog posts, one of which I have shared with you below, they also state that they are suppliers of over 260 rose varieties  to high end floral businesses.  You may or not be looking for a new supplier to add to your own list, however their blog post may be of interest to you.

I have found that I am always learning from how other people market or create a niche in the floral industry, so to me the opportunity to read and share is an invaluable tool. I love the Find a Niche and Set Boundaries, so many floral designers think that fame happens over night, I can tell you from experience this is so not the case, maybe for the odd designer being in the right place at the right time will bring them exposure however they usually have been slogging their guts out for a few years prior to being "discovered and the next best thing". 

Enjoy the post and if you are intrigued or want to read their other blogs visit, after all you never know you might learn something or even find a new rose supplier.... 



Let’s be real…wouldn’t it be awesome if you could design Kanye’s and Kim’s table arrangements? Eddie Zarastian sure thought so because rap is popular these days… What if you got to sell your design with some of the deepest pockets in the country…? That’s the hierarchy of floral design isn’t it? There is a simple recipe that you can follow, not only to become more profitable, but to also have your stand-out designs be seen by the entire world! That’d make you feel good for a few days, ya?

Join Floral Design Networking Groups

Every major city has weekly design talks or meet-ups; Chicago, LA, NY, Austin, OKC, you name it.
• is great tool to see what’s going on in your city.
•If you’re not AIFD cert. you should be. They have some of the best design showcases in all of the world, which many top designers attend. Look for one near you. ISFA (Illinois state Floral Association)
•You search ( ie. Google from thus forward ) “florist”, “floral design” etc.,  locally–SOMEONE will also be looking to network. Make sure your location services are on within your google settings.

Get Out, Show Face, Build a Reputation

Now, you’ve found floral conferences, bridal shows, and expos all over that you should attend. Have an elevator pitch ready for when someone asks “who are you?” or “what do you do?” I mean, you could reply with a standard “I’m an owner a floral business” or you can say something that will be memorable like, “I own a floral design studio that specializes in high-end weddings and have done events for {insert notable people/venues/event names}”. You can also describe your shop’s location as “an open concept, glass structure off the corner of Michigan Ave.” If your pitch is general and caters to everyone, you’re talking to no one. Whatever you say, make sure to practice in the mirror 15-20 hours prior to the event. Smile because you look good icon smile 8 Ways You Can Become a Celebrity Floral Designer

Build a Network

Ask your friends, neighbors, and buddies to join you on your expeditions–people that you can count on. Your friends will be your backbone and will be pointing brides in your direction. They will always be speaking highly of you, wherever they are. This could be especially beneficial if they are a florist that reside outside of your geographical radius of competition. You can even leverage your virtual networks on social media sites like Facebook, Twitter, Google+, and LinkedIn. LinkedIn is particularly good for promoting your accomplishments and design work. Global Petals is a top contributor in:
•Floral Design Professionals
•Fresh Cut Flower Professionals

Work With Novice Vendors

Trying to squeeze flowers from a top vendor can be difficult. You’ll soon realize how “cliquey” vendors and designers actually are: They probably already have people they always work with and you’ll be wasting time when they don’t reply to your phone calls and emails. There are many new  players in today’s industry that leverage technology to gain access to product some of the popular vendors don’t have. Since they’re tech savvy, they can help leverage your brand via social media as well.  There is always a sense of loyalty between clients, designers, and supplier networks. It’s always a good thing that people on the top can stick together. So why not come up together and stay at the top? Ever heard the song: “started from the bottom and now we’re here?” Make it happen.

Attend Floral Photo Shoots With the Pros

So the top vendors might not be referring clients to you, but they may need help on other projects….like photo shoots. You should email or tweet them and ask them if they need help with any of their non day-to-day activities like weddings and events. These are very popular and have become a way for the wedding industry to become more artistic. This will give you a chance to converse with vendors and other top people in the industry. You may bring a friend along, but make sure they’re just as well versed as you are on industry trends. There’s nothing wrong with piggy-backing on someone else’s popularity by working with them. Converse with them, maybe even pitch them an idea or two…who knows what will come out of it.

Find Your Niche

It will probably take you about 5 years to really nail your niche. This comes with practice, patience, and style points; a lot of them. The excitement you feel about what you’re doing will be the ultimate litmus test. Trust me you’ll know when you find your niche: you’ll gain an extra push of adrenaline, have a solid vision, and will really be able to be passionate about your work with everyone you run into. The top celebrity niche weddings with big budgets work with massive marketing and PR firms, and seek out-of-the-box vendors that push the envelope. A designer I personally knew just killed several contemporary weddings and became known everywhere he went for them. My friend, Peter stuck to it  forever and was very successful. He discovered it through his inner being, trial and error, and living by these 8 steps, of course. Most importantly, you not only have to be happy with your business, but more so, happy with your work.

Research Vendors

The best vendors won’t be difficult to find. Use many vendors to mix up your design styles. Find them on the web and subscribe to their email lists. They will send you weekly deals and images of their newest varieties and hopefully something you find worthwhile. Find the vendors that make your life the most convenient–whether that’s having them shipped to your door or seeing the flowers in person before you buy them. Develop a relationship with your vendor and be open to thinking about investing in yourself. Don’t worry about flowers coming in bad or being the wrong color. Be adaptive and maintain that relationship with your vendor at all times.

Set Boundaries

Sometimes it’s just necessary to take some time to yourself. Gather your thoughts and plan your next moves. Think about what will ultimately make you happy. Don’t be afraid to say ‘No’ to weddings or events you won’t profit from. Be selective and play to your design strengths and advantages. Your end goal should always be to stand out from your competitors. You’re a leader and a visionary. Let it show through your everyday life.


The top of the florist food chain is creating floral arrangements for celebrities (or clients that have celebrity money). The higher your clients budgets are, the higher profit margins you can have. Your designs should be driven by originality and flower quality. Always look to network and always look to stand out. With a little practice, these ideas will become second nature to you.

What are some tips you have to working up the floral design food chain?


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How to say “No” without burning the bridge
Wedding...Gobal Petals July 2014


No time to waste, maximize your profits, enhance your designs, and brides will make sales for you.

As a florist, you know what a well-designed wedding can do for the overall mood of the event. When talented designers are able to put their skills and vision to work, the flowers are impossible to ignore and people always ask, “who did your flowers?!” You’ll know this was guests’ reaction when they seek you out after. Your current work sells itself and creates reoccurring, high-quality business for you. That way, you can focus on what you like – less business and more design (or that’s the hope – if not, keep reading). All too often though, a bride approaches you whose business, for whatever reason, doesn’t fit well; I believe that sometimes it’s ok to say “No” to brides. Here are some considerations to keep in mind during your consultations and how to say “No” in a way that won’t burn bridges:

Do the Numbers

There are simple calculations you can perform to project your annual revenue, profit margins, and operating costs. This calculator is a great tool you can utilize. You can use it to pick and choose the winners from the losers. Remember your time is money, and if you’re doing summer weddings, every hour of every day becomes important. Essentially, the more winners you pick, the more of a winer you will be!

As a general rule of thumb, your markup should be at least 7-10x the cost of your flowers, and even more depending on the level of your specialization. This is probably the number one reason you should reject a wedding – if the numbers don’t work out in your favor. You may tell yourself, “even if I’m breaking-even or just making a little bit, doing something is better than nothing. This bride might refer a higher paying bride later on.” While this thinking is common, you must consider these facts:

1.Like bride like friend: This bride’s friends are most likely just like her. She’ll be telling her friends how cheaply she got her flowers and to come to you. They’ll then expect the same deal and feel personally insulted if you don’t give it to them. You won’t be getting any referrals that way…

2.Setting you up for failure: If your designs seem less than spectacular due to the limits of their budget, nobody will say, “if only she had a larger budget, her flowers would have been great.” It’s not fair, but the mediocre reputation falls back onto you. So, when the large-budget brides view that work, they’ll think you’re not capable of something more, and you miss out on their events.

3.Back to Basics: When you try talking to everyone, you talk to no one. People ARE looking for high-quality, original designs. So by being open, honest and projecting that’s all you do, those niche clients will have a MUCH easier time finding you.

Think Product Availability

We all know brides want peonies when peonies aren’t in season. This is just one example of many. When a bride comes to you with her Pinterest dream board filled with out of season flowers, do your best to show her what is possible within that same theme. Also, be sure to tell her why it’s in her best interest to pick other flowers. Picture examples always help convert a bride. If you can’t convince her to pick flowers that you can guarantee availability, then it’s probably best to tell her you can’t serve her. Otherwise, you’re setting yourself up for failure, no referrals, potential complaints, and no future business.

Think Long Term

Some of the considerations above can be overlooked if you ask yourself, “will this bride be willing and ABLE to spread word about my work?” The heart and soul of your business is built on word of mouth. Sure, today’s social media and all the tech is great, but what you’re selling is tangible. Therefore, it will always be spread through real life relationships. You have to keep that trend going during all the summers throughout your career.

I’m sure you have a consultation script already, so if it isn’t already included, you should have a section that inquires about her friends’ weddings. Often, friends get married within a 5-year window of each other, so this can be 5 years of reoccurring business for you! This inquiry can be part of your “close.” At the end of the consultation ask, “How many of your friends are getting married within the next year?” Her response will tell you if there’s potential for some near-term business. Also, you can offer her a slight discount if any of her friends book their weddings with you before “X” date. This then gives her incentive to get her friends to book with you – you’ll not only book this wedding but also have your own personal sales person. Then, after the wedding, follow up with a phone call and/or email inquiring which of her bride-to-be friends she would recommend you reach out to. Have her call her friend(s) for you or make an email introduction with you Cc’d.

How to say “No” without burning the bridge

Okay, so let’s say you’ve decided to say “No” for whatever reason. It’s important to do it in a way that the bride feels appreciative to you for it. Sound hard to do? Not so much, as long as you AND SHE knows you’re doing it in the bride’s best interest. When you communicate it in this way, she’ll be on your side and pass you referrals whether you work with her or not! Here’s how:

1.Hear her out: the bride needs to know that you’re saying “no” not because you don’t respect her potential business, but because you understand exactly what she wants and that you’re not the best person for it. At the end of the day, she wants to be understood.

2.Be Personable: tell her what you do and what you specialize in. Explain how what you specialize in isn’t what she’s looking for. This helps when you’re clearly able to articulate what it is that she wants and contrast it from what you are best in (I’d recommend not making it a minimum budget issue if I were you – talk more about design. We don’t want to make her feel cheap and unimportant).  This way, she completely understands what you do, and that you’re not rejecting her; it’s just a mismatch. By making this distinction, when one of her friends is doing an event that is a match for you, she’ll be more than happy to make the referral even though she didn’t use you!

3.State why it’s in her best interest: “This is the most important day of your life up to this point, and I know how much it means to you. I don’t think I’m the best fit for you on this special day, but I still want to help!”… see #4.

4.Refer her to another florist: have a florist network of good designers who fit different budgets and designs. Make an arrangement with them that you get a piece of every referral you send them. Your florist friend will appreciate this, you will gain, and the bride will be appreciative that she didn’t leave the consultation empty handed. Most importantly, she will feel you still helped her out on this special day and will be happy to make a referral for you when one of her friends is the right match.


It’s not always a bad thing to turn down a bride. If you play your cards right, who knows, she may be sending some down the pipeline that you should say yes to! Most of all, design with no regrets


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It’s divorce party time
The divorce rate continues to rise but are we sad? No, we’re celebrating, divorce party style…

 This really tickled my fancy and thought I would share it with everyone, who knows it might inspire a few people to market "Divorce parties".  Being a romantic I would of course like to think that once one married that was it unfortunately in this day and age it is doesn't always happen.

 As you read it you will notice that it is written by an English journalist so please do not take any offense.


Wedding dress, tick. Cake, tick. Groom… oh.

Yes, welcome to the weird, wonderful and ever-widening world of divorce parties, the place where (predominantly) women decide not to sit weeping at the demise of their marriage, they decide to mock it instead - trashing their wedding dress, creating macabre dead groom-style cakes, and generally having a lot of fun.

Inevitably, cynics roll their eyes and call it unfeeling, unnecessary and, dare we say, a little too American.

Scarlett Johansson was said to have held one after her divorce from Ryan Reynolds was finalised while Katie Holmes reportedly held one to celebrate her one-year anniversary of being divorced from Tom Cruise.

Experts clearly think it’s rather a good idea.

“Why not celebrate divorce?” says divorce mentor Liz Copeland. “You’ve just come through a traumatic phase of life, and we need to recognise divorce as a grown-up transition, just as we do for weddings, and I’m all for post-divorce ceremonies.”

Nichola Morris, family law solicitor at Myerson, agrees.

“Divorce parties have been popular in America for a number of years, but recently we’ve seen that trend travel across the pond. It’s easy to see why - surrounding yourself with those who’ve supported you throughout the relationship breakdown is a great way of toasting the beginning of a new chapter in your life.”

The rest of us are angling for an invite too – in a new poll by Myerson, 57% of those asked said they would throw a divorce party.

So if you’re one of them, here’s a quick guide to what you’ll need to throw a D-party…

Wedding dress

You spent months choosing it, wore it once, then hung up it in a. Thankfully, it’s time to declutter your wardrobe, de-Miss Havisham your life and burn the stupid thing, or just dye it a different colour.


Pin the tail on the ex. Does what it says on the tin.

Wedding ring coffin

Not sure where to put your symbol of everlasting love? An American website has the answer: a specially designed ring coffin. Obviously.


An upside-down wedding tier cake iced in black? A basic sponge with a row of coffins and RIP wedding on them? A miniature groom with his head (or worse) sliced off? All on the divorce party menu, and all there to prove a break-up never tasted so good.

Divorce party


Strictly speaking, most people know the ‘whoever catches the bouquet will marry next’ ritual is nonsense. But just in case you did catch it, and that meant you did marry the idiot you’re now divorcing, take the chance to create another bouquet and hurl it back in the face of the bride who cursed you.


It looks like typical hen do merchandise, but instead of marking the heady last days of singledom, the plethora of divorce balloons/sashes/T-shirts is there to mark the less heady last days of a failed marriage.


However excited you might be about wearing your ‘It’s all about me now’ sash, it’s inevitable you might feel a bit nervous too. Which is why many divorce parties ask a fortune teller along, ready to tell you just how much better your demarried future will be.


Apparently, many people now mark their divorce with special tattoos – think a budding flower, a book with ‘chapter two’ inked on it, or a bird coming out of a cage. The marriage might not have lasted til death did it part, but at least some body art can.


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Facebook in the real!!!!!
Have you seen all the news

With over a 1000 facebook members on the AIFD Northeast Chapter page, it certainly pays to see what is happening in the region and further afield.

This is the page for all members to promote, market, show off what they have been up to in promoting professional floristry or bringing a smile to peoples faces with simple things like giving them flowers.

Our facebook page is listed as AIFD Northeast Chapter.  If you even search 'Northeast' it comes right up.  Without your support, our page will not be gettting the attention it deserves to spread the word on floral related issues.  So please support our Chapter and look us up on facebook! 









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What's Happening!!!!
Floral Events Around the World

If you would like to know more about Florint and how they are involved in the floral world visit their website,, there are some very interesting articles and news from around the world monthly.  


SAF Annual Convention 2014 - Marco Island (USA)
August 13-16, 2014
The Society of American Florists gathers for its 130th convention at Marco Island, which will include the Sylvia Cup - the longest-running floral design contest in the States!    

Odense Flower Festival 2014 - Denmark
August 08-16, 2014
The annual Odense Flower Festival is a joyous Danish garden fest that draws thousands of visitors and features plenty of interesting floral design!  

Brussels' Flowercarpet 2014 - Belgium
August 08-17, 2014
Every two years, the Belgian capital of Brussels erects a massive flower carpet in one of its central city squares, attracting visitors from near and far. \

Southport Flower Show 2014 - Victoria Park (UK)
August 14- 17, 2014
The Southport Flower Show 2014 at Victoria Park will feature show gardens, trade stands, a grand Floral Marquee as well as food and book-related exhibits. The 2014 theme is 'Brazil'.

Singapore Garden Festival 2014
August 16-24, 2014
The Singapore Garden Festival will return to Gardens by the Bay for the fifth time, for a spectacular festival featuring fantastic gardens and flower shows.

German Florist Championship (DMF) 2014 - Berlin
August 22 &23, 2014
The German Floristry Championship - or Deutsche Meisterschaft der Floristen - is returning to Berlin's famous Potsdamer Platz Arkaden in August. Expect a spectacle! 

Flowers@Oxford 2014 - Oxford (UK)
August 22-24, 2014
The new Flowers@Oxford event will turn the famous university's Lady Margaret Hall into the epicenter of professional floral design, with many celebrity designers in attendance.

Florall Autumn Fair 2014 - Ghent (Belgium)
August 26&27, 2014
Florall 2014 in the Flanders Expo in Ghent is a long-established ornamental plants trade fair. This is the event's annual autumn edition.  

Plantarium 2014 - Boskoop (Neatherlands)
August 27-30, 2014
Nursery stock trade fair Plantarium 2014 will have suppliers from all over the world showcasing the latest products. The theme for this year is 'Communication'.

Tendence 2014 - Frankfurt am Main (Germany)
August 30-September 02, 2014
Tendence 2014 is a large international consumer goods fair with a fair share of attention paid to floral products. 

Four Oaks Trade Show 2014 - Cheshire (UK)
September 02 & 03, 2014
The Four Oaks Trade Show is a famous commercial ornamental horticulture show in Cheshire, already in its 44th year.

World Orchid Conference 2014 - Johannesburg (SA)
September 10-14, 2014
The 21st World Orchid Conference & Show in South Africa's Johannesburg is devoted to all aspects of 'Orchidology'. The official theme will be "Orchids: Gold in the Green Age".

31st World Flower Council Summit - Zagreb (Croatia)
September 11-14, 2014
The World Flower Council will gather for its 31st annual summit in historical Zagreb, to showcase lots of floral innovation and celebrate 'Timeless Traditions'.

Glee 2014 - Birmingham (UK)
September 14-16, 2014
Glee Birmingham is a green sector trade fair for the UK region featuring pretty much everything for the garden industry.

FlowersExpo 2014 - Moscow (Russia)
September 17-19, 2014
The well-known annual Russian FlowersExpo will take place from September 17 to 19 of 2014, at the Crocus Expo.

2014 Florint General Assembly - Brussels (Belgium)
September 26-29, 2014
International Florist Organisation's 2014 General Assembly in Brussels will entail an event-packed weekend for all of its member organisations.




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NERC Memorial Scholarship Application
Scholarship Application for 2015 is now Available

The deadline has past for this year's Scholarship application, and the committee is reviewing the applications of the promising designers that have applied. We are thrilled to have had so many applications this year, and look forward to sending one of these designers to the 'Transition Transformation' Symposium this July in Chicago.

If you know of a promising floral student or intuitive designer who would like to attend symposium next year in Denver, encourage them to apply for our NERC Memorial Scholarship.  If they are not already CFD or AIFD designated, they are eligible to apply.  Scholarship and grants are also available through the AIFD  Foundation.

 North East Regional Chapter Memorial Scholarship

Please review the Scholarship Criteria page, as there have been some recent amendments to better serve our applicants applying for the scholarship.

Our scholarship liaison is Mary Robinson.  The attached application can be downloaded. Please follow the application instructions, and return the application to Mary at:  24 Cassidy Dr. Saratoga Springs NY 12866

The date for the Memorial Scholarship application is 1 month earlier this year.  Application for the 2015 scholarship due by February 1, 2015.

NERC Memorial Scholarship App 2015 link is below:

NERC Scholarship App 2015.doc 


AIFD Foundation Scholarships funded by the North East Regional Chapter

 The following Scholarships & Grant Applications are available to apply for at the AIFD Foundation:  
                                                                       2015 Student Application
                                                                       2015 Grant Application        
                                                                       2015 Symposium Scholarship 

 To find these apps:  Go to:

 Look under the 'Scholarship Information' Tab on Toolbar

Choose the 'Scholarships & Grants' Tab

Download the application forms listed above

Deadline for the Foundation Scholarships & Grants is January 31, 2015.
The applications must be received at Foundation Headquarters by that date.  


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NERC Board Members and Chapter Pin Information

The Northeast Chapter includes the following on this side of the pond and the other side of the pond:

Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont and the Canadian Providences of Ontario, Quebec, New Brunswick, Newfoundland, Nova Scotia and Prince Edward Island and the United Kingdom.

 Regional Officers:

 President - Theresa Colucci   845-255-3866 
  President-Elect - Janet Black  207-514-3500 
  Vice President - Bill Murphy  717-679-9009
  Secretary - Dot Chenevert  845-229-9336
  Treasurer - Ken Norman 201-675-5946
  Past President -  Polly Berginc 724-679-2872

Board of Directors:
 Michael Brody (15) 570-522-6476 
 Rob DeBellis (16) 609-270-7884
 Dan Firth (17) 717-248-7843 
 Jane Godshalk (15) 610-896-8292
 Susan Krabill (16) 302-697-3273
 Laurie Lemek (17)  877-273-0194
 Adelaide Linn (17)  267-642-6312
 Crescentia Motzi (16) 610-518-1270
 Chris Ondrak (17)  908-782-5459


Chapter Pin

The Northeast Chapter has a beautiful gold (not solid but coloured) pin which represents our chapter with a spray of acorns and a cluster of oak leaves, this symbol represents the Region on both sides of the pond.  The pin is approximately 1"W x 3/4 H.


For those members who would like to purchase the Northeast Chapter pin  If you do not already own our chapter pin, they are still available to purchase.  

The price is $25.00 (plus $5 shipping). If you are interested in purchasing a pin contact Janet Black,  or mobile number (207) 514-3500.

The pin is also available at upcoming NERC sponsored events, check the NERC event calendar for information of when and where.    





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Northeast Newsletter Contact Information
Editor: Jo Jarvis AIFD, CFD

Please contact Jo Jarvis or Polly Berginc  with any news stories or information you wish to submit by email to: or  We are always looking for news involving our members and regional upcoming events, so PLEASE help us keep the newsletter interesting by submitting leads and information.

Please Note: All photos submitted should be sent as a jpg file; We can re-size the images to fit into the newsletter format as needed.

Please also visit the national website at for additional news and information.  Current and back issues of our NERC Newsletter are available on the NERC Chapter page. 

If you have a change of address, or a new email address, please forward me the information for our contact distribution list update. (Otherwise, you may not receive future newsletters to your email)  

NEXT ISSUE late August 2014 ...

Deadline for articles for next issue is August 20th, 2014==so if you have any news or something of interest to share please send it in to either of the above emails to ensure it is published...

If there is anything that you would like to see in the newsletter, business, design trends, techniques, new products please let me know so that I can endeavour to be able to research in order to put it in one of the issues....this is a work in progress and I need to know what you want to read....Jo 


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AIFD North East Region,
720 Light Street
Baltimore, MD 21230
TEL: (410) 752-3318
FAX: (410) 752-8295