North East Newsletter AIFD
In This Issue
North East Regional Chapter Presidential Report
Janet Black AIFD
It is not too late to apply.....
Scholarship Information for 2016
Philly 2016
Call all Northeast Members
The 5 Worst Marketing Fails of 2015
Marketers, be warned....
the fwac is going on!
Written by Caroline Marshall-Foster
Northeast Expo 2016
5 Trends That Will Change How Companies Use Social Media In 2016
Ryan Holmes
The psychology of a hip house plant
Gwyneth Kelly
5 Steps to Finding the Best Rating-and-Review Sites for Your Business
Daniel Lemin
Florists React to Pantone’s Colors of the Year
Rose Quartz and Serenity...
Hello 2016
Try something new....
…And what your opening line should be
Ryan O’Neil
Build an Audience to Grow Sales and Increase Customer Retention Rates
Stef M....Florist 2.0
Editor information
Jo A Jarvis AIFD CFD
Northeast Board and Chapter Pin Information
NERC info

December 27, 2015

North East Regional Chapter Presidential Report
Janet Black AIFD


As 2015 comes to a close it’s a time to reflect on all our amazing accomplishments.  Those fortunate enough to go to symposium welcomed three new members to our NERC family and connected with all our AIFD friends. The fall show was a huge success in Pittsburg.

We look forward to 2016 with great anticipation as we will walk through the Red Wood Forest at the Philadelphia Flower Show and share creative floral artistry with many AIFD and CFD members. The North East Expo proves to be an interesting twist on floral “couture.” In July at Symposium we will welcome twelve new members to our family. Hip, hip hooray!

 I’d like to wish everyone a very prosperous Holiday Season and a Happy New Year!

Janet C. Black AIFD
Northeast Regional President 2015-2016

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It is not too late to apply.....
Scholarship Information for 2016

Scholarship Application for 2016

If you know of a promising floral student or intuitive designer who would like to attend symposium next year in Anaheim, California, encourage them to apply for our NERC Memorial Scholarship.  If they are not already CFD or AIFD designated, they are eligible to apply.  Scholarship and grants are also available through the AIFD  Foundation.

 North East Regional Chapter Memorial Scholarship

Please review the Scholarship Criteria page, as there have been some recent amendments to better serve our applicants applying for the scholarship.

Our scholarship liaison is Mary Robinson.  The attached application can be downloaded. Please follow the application instructions, and return the application to Mary at:  24 Cassidy Dr. Saratoga Springs NY 12866...USA

The date for the Memorial Scholarship application is 1 month earlier this year.  Application for the 2016 scholarship due by February 1, 2016.

NERC Memorial Scholarship App 2016 link is below:

NERC Scholarship App 2016 - Revised Dec 2015.doc 


AIFD Foundation Scholarships funded by the North East Regional Chapter  

In addition to the NERC scholarship the following are also available:

The 2016 scholarship applications are now available.  Download the applications below.

Deadline for applications is January 31st unless otherwise noted.

• 2016 AIFD Student Application
• 2016 AIFD Grant Application
• 2016 AIFD Symposium Scholarship Application 

 To find these apps:  Go to:

 Look under the 'Scholarship Information' Tab on Toolbar

Choose the 'Scholarships & Grants' Tab

Download the application forms listed above

Deadline for the Foundation Scholarships & Grants is January 31, 2016.

The applications must be received at Foundation Headquarters by that date. 

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Philly 2016
Call all Northeast Members


Calling all AIFD/CFD designers

Have you ever wanted to be part of the AIFD Philadelphia Flower Show exhibit????

Well here is your chance….

The Philadelphia Flower Show will be celebrating the National Park Service's centennial during next year's show.  "Explore America: 100 Years of the National Park Service."
"The 2016 Flower Show will take its inspiration from some of the most unforgettable places in America, from Independence to Shenandoah ... and many of the other 408 National Park sites around the country," said Sam Lemheney, chief of show and events at PHS. "Our designers will tell their story of America's best idea of the National Park Service."

Adriene Presti AIFD, the 2016 chair and Ron Mulray AIFD PHS/AIFD liaison, have chosen the Redwood National Park as the inspiration for the AIFD Northeast chapters exhibit.

So how can you be involved???  Most people know Redwood as home to the tallest trees on Earth.  The parks also protect vast prairies, oak woodlands, wild riverways, and nearly 40 miles of pristine coastline, all supporting a rich mosaic of wildlife diversity and cultural traditions.

Old-growth and second growth conifer forest, dominated by coastal redwoods, cover the majority of the parks' area.  A variety of flycatchers, warblers, thrushes, jays, woodpeckers, and owls can be found here.

We’re looking for 15 to 20 birds native to the Redwoods to inhabit our exhibit.  These birds should be made completely dried with some permanent botanical and potential to have fresh floral added.  They would need to arrive with to Adriene before 20th of February 2016. 

If this is something that you feel you would be interested in and want more information please contact Jo A Jarvis AIFD at ( as soon as possible for further details.   Please put in the subject line of your email….Redwood 2016

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The 5 Worst Marketing Fails of 2015
Marketers, be warned....

Marketers, be warned: The Internet never forgets. Should you fire off an insulting tweet or an offensive burp of ad copy, accidentally or not, people will see it, save it and try your brand in the brutal court of public opinion.

Big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process. The bigger they are, the harder they fall. From sexist ads to a QR code that -- whoops! -- directs to a porn site, here are the worst marketing fails of 2015:

5. IHOP's inappropriate breast humour falls flat on Twitter

We can’t believe we have to explain this, but here goes: Equating your product to women’s breasts is poor form. IHOP stooped that low last October, when it tweeted out a suggestive image of a centrally butter-dolloped stack of pancakes. Perhaps written by a frat bro fresh out of junior college, it lamely read: “flat but has a GREAT personality.”

The international restaurant chain deleted the tweet amid the swift and well-deserved ensuing backlash. Two hours and one minute after the tweet reared its misogynistic head,  the company ate humble pie by tweeting this apology: “Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We’re sorry.” We should hope so.
4. Under Armour makes light of a bloody World War II battle

Dear Under Armour, there is nothing ironic or cute or sporty about the Battle of Iwo Jima. We think it goes without saying that the bloody, 36-day World War II battle, which resulted in thousands of casualties, has zero in common with basketball.

This fact seemed lost on the athletic apparel retailer when, last May, it issued a T-shirt called “Band of Ballers” depicting the silhouettes of four men erecting a basketball net. The design blatantly recreated the famous photograph showing the U.S. flag being raised in victory after the historic battle. In the wake of a predictable barrage of complaints on its Twitter feed and Facebook page, Under Armour pulled the T-shirt and apologized for the gaffe in a trio of tweets. Still, its public contrition wasn’t enough to keep some customers from boycotting the brand.