SAF WEdnesday E-Brief
June 20, 2007 Your weekly industry news and business trends update from SAF
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Headlines
Deceptive Listing Laws Move Ahead in Calif., N.Y.
Denver Post Reports SAF Home Makeover Tips
Colombian Growers Struggle to Turn Profits
Tropical Rains Give Fla. Growers Hope
Bridal Magazine is 'Spot On' with Flowers
Newsmakers
Hortica: 120 Years and Counting
Trends
Government Survey Charts Decline in Number of Florists
Here Comes the Bride ... At Target?
Life at Work
Step Away from the Cheetos
Tips
Be True to Your School (Drink Pepsi!)
Regular Features
Reader Feedback: Summer Rose Supplies
Reminder
Talk on the Forums
Product Spotlight: The Hip Giver's Guide
Spring Holidays Peak with Mother's Day Florist Sales
 
How were your Father's Day sales, compared to last year's?
Sales increased
Sales decreased
Sales remained the same



 
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Regular Features
Reader Feedback: Summer Rose Supplies

The previous week's story on National Rose Month and summer rose supplies didn't present the whole picture, or even an entirely accurate one, writes Christine Martindale of Esprit Miami.

"The reason supplies are high in June is because the demand is so high for weddings, typically," Martindale writes. "I believe if we had [National Rose Month] in another month, when we don't have such demand, like July, it could be a bigger promotion. In other words, you can't sell it if you don't have it."

Inspired by an E-Brief story? Fuming that we got something wrong? We want to hear about it. E-mail your letters to vmachir@safnow.org. Please include your name, business name and location.

--Mary Westbrook
mwestbrook@safnow.org

 

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