"Most of what you see today in the green movement is voodoo marketing ... If they say their product makes the sky bluer and the grass greener, that's just not good enough."

--Ron Jarvis, senior vice president for Home Depot, was quoted in a June 25 New York Times article debunking claims of certain manufacturers' so-called environmentally friendly products.

To read more about why sustainable branding is a good idea compared to 'voodoo marketing' visit the article "Why Brand Veneer Must Reflect a Real Soul."

--Cassandra Foster
cfoster@safnow.org

 

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