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| June 27, 2007 | |
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If your answer is "I don't know" then don't miss nationally-renowned generational marketing expert Ann Fishman at SAF Palm Springs 2007. Speaking at the educational session "Gen...What? Marketing for Every Age" on Thursday, September 27, Fishman will explain why Gen X, Gen Y, Baby Boomers and the new Millennials reach into their wallets for different reasons -- and how that translates into marketing opportunities for floral businesses. You'll learn how to assess the changing demographics of your market and take home marketing techniques to help you stay competitive. 