SAF WEdnesday E-Brief
June 27, 2007 Your weekly industry news and business trends update from SAF
View all articles
on a single page
 
Reminder
Headlines
Immigration Bill Revived, Passage Not Guaranteed
Florists Consider La. Licensing Exam
1-800-Flowers.com Franchisee Closes Stores
Preferred Florist Network Reportedly Shuts Down
Sales Tax Project Grants Two-Year Extension
Little Pest Causes Big Problems
Newsmakers
Florist Brings Together Cell Phones, Soldiers
Florida Florist Gets 'Place in the Sun'
Trends
Retailers Split on Customers' 'Green' Commitment
If You're Happy and You Know It ... Shop Here?
In Line for an iPhone?
Life at Work
Cupid, Put Down Your Bow
Tips
Setting the Right Course on Customer Service
Quote of the Week
'Green' Movement = Bad Juju?
Mark Your Calendar
Does your marketing "speak" to Millennials, Baby Boomers and generations in-between?
PFCI at AIFD
Regular Features
Reader Feedback: Colombian Peso, Rose Month
Talk on the Forums
Father's Day Sales Lag This Year
Product Spotlight: FloraTrac
Ecuadorian Rose Value Grows
 
Does your business have a policy abut workplace romance?
Yes
No



 
Past Issues

Contact SAF Staff

SAF Legislative Action Center

The SAF Market

Industry Events Calendar

SAF E-TOOLS
MagnetMail
Ultimate Floral Industry Supply Guide
Custom Print Marketing Center
FloraTrac
If you have any comments, suggestions, or questions about SAF's Wednesday E-Brief, please contact the editor
(ebrief@safnow.org).

We appreciate your input!

Click here to view our entire inventory of cut-flowers, locals, tropicals and greens.



Sell flowers with everything you buy -- and earn WorldPoints too -- with SAF's Bank of America VISA Card. Apply now!
Previous Article    Next Article

Newsmakers
Florist Brings Together Cell Phones, Soldiers

A florist in Portland, Maine, has joined with a national charity to help keep deployed soldiers in touch with their loved ones with thousands of calling cards.

Just recently, Erlene LeBorgne, AAF, owner of Rosemont Floral, saw a TV special highlighting Cell Phones for Soldiers, a family-run charity started in April 2004 by 13-year-old Brittany Bergquist and her 12-year-old brother Robbie of Norwell, Mass. The group turns in donated phones to recycling centers and exchanges the money it receives for prepaid calling cards for soldiers in Iraq, Kuwait, Afghanistan and elsewhere. Cell Phones for Soldiers has collected more than $1 million in donations and 400,000 prepaid calling cards.

Where does Rosemont Floral come in? LeBorgne explains that Cell Phones for Soldiers is constantly looking for more drop-off centers for the used cell phones and that Rosemont Floral was more than willing to lend a helping hand.

"Becoming involved really serves two purposes," LeBorgne says. "You're able to support the program by serving as a place to drop off used cell phones and at the same time you're encouraging people to come to your store."

And they will come, LeBorgne says. She explains that she even had people come from as far a distance as about 90 minutes away to drop off five cell phones after hearing about the program.

"It supports the troops and it's a community project," LeBorgne says, adding she thinks more florists should take the opportunity to get involved. "Florists are in the business of expressing feelings and this is a way to do that."

Looking for other ways to help soldiers? According to the "Why Not?" section of June's issue of Real Simple magazine, volunteers can connect with soldiers and donate some needed items.
 

--Kori Kamradt
kkamradt@safnow.org




Previous Article    Next Article

To ensure delivery of Wednesday E-Brief,
please add 'ebrief@safnow.org' to your email address book.
If you are still having problems receiving our newsletter,
see our whitelisting page for more details: http://www.commpartners.com/website/white-listing.htm

If you would like to unsubscribe from this e-mail, please click here