Scott Kremp of Kremp Florist, in Willow Grove, Pa., admits he was surprised to learn that the family business' Web site was selected as one of the Web's best by Inc.com, but he says the praise is worthy because the site is easy to navigate and it's effective.

Inc.com recently featured a listing, paired with a feature article on how bosses can properly demonstrate appreciation for their employees with flowers, highlighting the top sites the Web has to offer in bouquet arrangements and inspiration. Kremp Florist was one of six Web sites -- and the only small, independent business, among contenders such as Proflowers and 1-800-Flowers.com -- selected because of its user-friendly ease and universal appeal.

"Kremp Florists' huge selection of unfussy flowers can be customized and delivered for just about any occasion," the Inc.com list cited.

According to Kremp, a member of SAF's Retailers Council and Business & Economic Trends Committee, the store's Web site received a major face-lift about a year and half ago, transforming it into a more valuable marketing component. Kremp adds that there is a lot of time put into developing the company's Web site, and the real goal of www.kremp.com, is to treat it like a branch store and make it "a store anyone in the country can visit."

"We're constantly looking for things that we can change. We want to keep up with what consumers want," he says.

--Cassandra P. Foster
cfoster@safnow.org

 

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