SAF WEdnesday E-Brief
July 11, 2007 Your weekly industry news and business trends update from SAF
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Tennessee Bans Major Deceptive Listings Co.
Gear Up for Gift Shows
1-800-Flowers.com Joins 'Second Life'
Business Builders
Arizona Florist Targets Summer Sales
A Florist's Thank You Gets Top Billing
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Can a Little Yelp Help?
My Mother, My Friend?
Life at Work
Work and Satisfaction: So Happy Together
Mark Your Calendar
Blogs, Pizza Boxes and ... You?
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Product Spotlight: The Changing Floriculture Industry: A Statistical Overview, Fourth Edition
Florists Not Open for Independence Day
Florists Using Outdoor Signage
 
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Florists Using Outdoor Signage

When it comes to promoting holidays, outdoor signage such as billboards, signboards and marquees is popular among retail florists. Outdoor signage was used by between 39 percent and 51 percent of florists, depending on the holiday. It was used most often to promote Valentine's Day, and least often during Secretaries Week.

Florists Using Outdoor Signage to Promote Holidays

Source: Four SAF Online Zoomerang Surveys of retail florists following major floral holidays, 2007.

--Ira Silvergleit
isilvergleit@safnow.org

 

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