SAF WEdnesday E-Brief
July 18, 2007 Your weekly industry news and business trends update from SAF
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Headlines
N.Y., N.C. and Calif.: Active in Deceptive Listings Fight
AIFD Welcomes New President
PFCI Provides Florists With New Skill Set
Minn. Paper Publishes SAF Flower Care Tips
Business Builders
New York Florist Gets Creative with Podcasts
Make Space for MySpace?
Trends and Tips
Keep Consumer Information Safe, says FTC
Nurseries Man Potting Stations
AIFD Displays 'Outstanding' Flowers
Life at Work
Go Ahead, Goof Off!
Tips for Tackling Health Threats
Mark Your Calendar
Looking for a Few Good People? How About Great Ones?
Regular Features
Watch the Mail for SAF's New Resource Guide
Product Spotlight: Ultimate Floral Industry Supply Guide
Talk on the Forums
Social Networking Sites Not a Big Draw for Florists
Retailers Feel the Dog Days of Summer
 
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Retailers Feel the Dog Days of Summer

The months of July, August and September really were for the dogs in terms of monthly sales levels at retail florists in 2006. Along with January, these three summer months each experienced sales below $500 million. Sales peaked in May at $902 million and in February, when Valentine's Day occurs, at $774 million. 
 

Florists' Sales by Month

Source: Unpublished monthly retail sales data; US Census Bureau, 2006.

--Ira Silvergleit
isilvergleit@safnow.org

 

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