SAF WEdnesday E-Brief
July 18, 2007 Your weekly industry news and business trends update from SAF
View all articles
on a single page
 
Headlines
N.Y., N.C. and Calif.: Active in Deceptive Listings Fight
AIFD Welcomes New President
PFCI Provides Florists With New Skill Set
Minn. Paper Publishes SAF Flower Care Tips
Business Builders
New York Florist Gets Creative with Podcasts
Make Space for MySpace?
Trends and Tips
Keep Consumer Information Safe, says FTC
Nurseries Man Potting Stations
AIFD Displays 'Outstanding' Flowers
Life at Work
Go Ahead, Goof Off!
Tips for Tackling Health Threats
Mark Your Calendar
Looking for a Few Good People? How About Great Ones?
Regular Features
Watch the Mail for SAF's New Resource Guide
Product Spotlight: Ultimate Floral Industry Supply Guide
Talk on the Forums
Social Networking Sites Not a Big Draw for Florists
Retailers Feel the Dog Days of Summer
 
Did you experience increased wedding business for 7/7/07?
Yes
No



 
Past Issues

Contact SAF Staff

SAF Legislative Action Center

The SAF Market

Industry Events Calendar

SAF E-TOOLS
MagnetMail
Ultimate Floral Industry Supply Guide
Custom Print Marketing Center
FloraTrac
If you have any comments, suggestions, or questions about SAF's Wednesday E-Brief, please contact the editor
(ebrief@safnow.org).

We appreciate your input!

Click here to view our entire inventory of cut-flowers, locals, tropicals and greens.






Sell flowers with everything you buy -- and earn WorldPoints too -- with SAF's Bank of America VISA Card. Apply now!
Previous Article    Next Article

Trends and Tips
Keep Consumer Information Safe, says FTC

It's time to double-check that your credit card machines are up to date and operating in compliance with the law, according to the Federal Trade Commission (FTC). And, in putting safety first, your customers will thank you for it.

The FTC recently issued a business alert, reinforcing a provision stating that companies must make sure they are, and have been, obeying a law that ensures the security of consumers' credit card information.

According to the federal Fair and Accurate Credit Transaction Act (FACTA), the printed credit and debit card transaction receipts that you give customers cannot include more than five digits of the card number nor can they include the card's expiration date.

"If [credit card numbers] fall into the wrong hands, that can mean big problems for consumers," says Michele Stolls, an attorney with the FTC. "Data security continues to be one of the FTC's top priorities."

The FTC also cautions businesses that noncompliance could open them up to FTC law enforcement action. Consumers also can sue businesses that don't comply and collect damages and attorney's fees.

Congress passed the provision in 2003, but businesses with older credit card processing machines were given until Dec. 1, 2006 to get in compliance with the law.

This law applies only to electronic receipts that you give customers at point of sale, not to handwritten or imprinted receipts, or transaction records you retain. If you do keep any of your customers' personal data, however, you are obliged to keep it safe.

Get more advice on safeguarding customer information.

--Vanessa Machir
vmachir@safnow.org

 

 

Previous Article    Next Article

To ensure delivery of Wednesday E-Brief,
please add 'ebrief@safnow.org' to your email address book.
If you are still having problems receiving our newsletter,
see our whitelisting page for more details: http://www.commpartners.com/website/white-listing.htm

If you would like to unsubscribe from this e-mail, please click here