SAF WEdnesday E-Brief
July 25, 2007 Your weekly industry news and business trends update from SAF
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Headlines
SAF Responds to Hilton ... Again
Improve Workplace with Flowers, says New PR Campaign
Handling Non-Payment by PFN
N.C. Senate Passes Deceptive Listings Bill
Flowers Hold Sway at Immigration Office
Movers and Shakers
Syndicate Sales Announces New President
Life at Work
Survey Suggests Co-workers' Friendships Benefit Business
See You on YouTube
Trends and Tips
Senators Propose Tax Credits for Health Push
Blog, Magazine Demonstrate Sympathy Sales Importance to Florists
Amendment Promotes English in Workplace
Mark Your Calendar
Discover Tomorrow's Floral Trends at SAF Convention
Regular Features
ATTN: VOTING SAF MEMBERS - Council Election Ballots Are In The Mail
Talk on the Forums
Seven a Lucky Number for Floral Sales?
Product Spotlight: ScriptSave
Status of State Deceptive Listing Legislation
 
Do you actively encourage socializing between employees?
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No



 
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See You on YouTube

This week's presidential debate broke new ground when it featured questions generated from YouTube.com. But if you're among a growing number of florists posting informational -- and downright fun -- programming to the popular video site, you probably weren't surprised by the formatting twist.

A year ago, a YouTube user searching for "florist" videos on the site would have been hard-pressed to find videos about cut flower selection, care and handling, and buying tips, not to mention event-specific advice on big-ticket items such as weddings. Today, that's no longer the case. (See what we mean by visiting www.youtube.com and searching for "florist." Beware: As with many social networking sites, you'll have to sift through some prank entries to find the high-quality gems from legitimate florists and news outlets.)

Victoria Wenstrup, a floral and custom silk designer and buyer at H.J. Benken Florist & Greenhouse in Cincinnati, landed on the site in May after being interviewed by Meghan Carter, the freelance writer and aspiring decorator behind Askthedecorator.com. In the six-minute clip, Wenstrip and Carter dish about the importance of flower food (and why it's better than bleach) and talk about when and where to cut stems, among other care-and-handling topics.

"We did it all in one take," Wenstrup says. "It was very impromptu. [Meghan] grew up in this area and she was familiar with our store, but it was kind of scary because there was no prep work" before the interview.

While the shop hasn't heard much about the clip from customers, Wenstrup did manage to surprise her 23-year-old son with her appearance on YouTube.

"He's in the Navy, in Virginia, and he called me one day and said, 'Mom, I think I just saw you on YouTube,'" she says, with a laugh.

See the clip.

--Mary Westbrook
mwestbrook@safnow.org




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