SAF WEdnesday E-Brief
August 8, 2007 Your weekly industry news and business trends update from SAF
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Headlines
GTIN Floral Pilot System Launches
Florist Runs for Mayor of San Francisco
Candle Co. to Donate $10,000 to One Woman
Newsmakers
Florists 'Make Someone Smile'
National Plea Nabs Flowers for TV Funnyman
BloomNet Beefs Up Management Roles
Trends
Flowers for Facebook Friends
Government Figures Prove Small Business is Tough
Life at Work
Help: It's Getting Hot Out Here
Mark Your Calendar
Sylvia Cup Winner to Receive $2,500
Get Ready for the SAFPAC Golf Tournament
Regular Features
Product Spotlight: 2007 Ultimate Floral Industry Supply Guide
Talk on the Forums
Accidents at Work
Number of Retail Florists Decreasing
 
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75 to 100 percent
51 to 74 percent
25 to 50 percent
Less than 25 percent



 
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National Plea Nabs Flowers for TV Funnyman

How do florists respond to a TV personality's "Send me flowers" request? With not one or two bouquets, but dozens of get well wishes in the form of flowers, gift baskets, cookies and stuffed teddy bears.

Stephen Colbert, comedian and host of Comedy Central's The Colbert Report, appeared on TV at the end of July, looking very sad and sporting a wrist cast, claiming that he injured himself by falling on the set of his show while doing a warm-up lap. He started his request with the words that no florist ever wants to hear, but he quickly retracted the phrase and said: "In lieu of flowers, you can just send donations to ... you know what? To hell with that, I would love some flowers," Colbert said.

Fans of the show implored viewers -- via sites such as Colbert Nation, Salon.com and Yahoo! Answers -- to answer the funnyman's call and send him flowers.

To his surprise (or maybe not), he received get well bouquets following his national plea. "As you know by now, I severely injured my wrist last week. In lieu of flowers, I asked that donations be made to be made to florists who would then send me flowers, and you, the heroes, responded."

Colbert aides then paraded the assortment of flowers on the set and placed them atop his set desk. "Give it up for the heroes ... Thank you America," Colbert said.

So, Colbert received a ton of flowers, but did you know that he's unable to smell them? According to the Stephen Colbert/Trivia Wikiality Web page, among his many personal factoids is: he cannot smell flowers.

To view the video clip of Colbert receiving his get well wishes, visit this link.

--Cassandra P. Foster
cfoster@safnow.org




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