A specific group of consumers -- teenagers -- is more compelled to buy green products online, according to findings from a new Jupiter Research survey.

“Among more than 2,000 [U.S.] teens surveyed, 38 percent said they cared about the environment, including an additional 15 percent who identified themselves as ‘hardcore’ green teens,” The New York Times reported about the survey.

Businesses such as Wal-Mart, Staples, Inc., and Office Depot, Inc., are also gearing their green products toward teens. According to The Boston Globe, just in time for back-to-school shopping. These stores are now offering green varieties of backpacks, pens, bulletin boards, computers and copy paper, to name a few.

“Green teens are leaders among their peers -- but more importantly, they are opinion leaders,” David Carr, a Jupiter Research senior analyst, said in The New York Times article.

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