SAF WEdnesday E-Brief
September 12, 2007 Your weekly industry news and business trends update from SAF
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Weekend Today Gives Flower-Buying Advice
Forty-Three Make the AIFD Cut
Royer's Buys Rothermel's
Teleflora Thinks Pink
Newsmakers
Wholesalers and Florists Will "Survive"
Florist Celebrates 50 Years
Tips
Blogs Gaining More Steam
Believe It or Not
You Wouldn't Dream This Up!
Flowers Fear Their Safety; Hire Mike Tyson as Bodyguard
Mark Your Calendars
California One Step Closer to Banning Deceptive Listings
There's Still Time ...
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Product Spotlight -- SAF's Flower & Plant Care: The 21st Century Approach
Talk on the Forums
Back-To-School Promotions Not Popular With Florists
Christmas Most Popular Holiday for Home Decoration
 
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Christmas Most Popular Holiday for Home Decoration

Halloween is the second most favorite holiday for decorating one's home, surpassed only by Christmas. Sixty-six percent of Americans decorate their homes for Halloween compared to ninety-one percent at Christmas. The top six holidays for home decoration are shown in the figure below. The survey compared a dozen holidays and the results ranged from Christmas to Cinco de Mayo, for which four percent of Americans decorated. The survey was conducted in 2004 and the authors report the results are unlikely to vary much by year.

Top Holidays for Home Decoration

Source: Unity Marketing, 2007

--Ira Silvergleit
isilvergleit@safnow.org




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