SAF WEdnesday E-Brief
September 12, 2007 Your weekly industry news and business trends update from SAF
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Weekend Today Gives Flower-Buying Advice
Forty-Three Make the AIFD Cut
Royer's Buys Rothermel's
Teleflora Thinks Pink
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Royer's Buys Rothermel's

Royers's Flowers & Gifts, based out of Lebanon, Pa., is growing its operation once again after its recent purchase of Rothermel's Florist & Greenhouse's business operations in Mechanicsburg, Pa.

Greg Royer, president, says David Gelsinger, owner of Rothermel's, had decided to close up shop after more than 20 years in business and came to him about purchasing Rothermel's customer list and phone lines.

Royer said Gelsinger had been working long hours and long days for many years and decided it was time to step away. He sold the property to another business and the operations to Royer's.

"It's located in a market area that was growing for us, and we decided it would help accelerate that growth," Royer says.

Currently Royer's already has a location in Mechanicsburg, and with the purchase of Rothermel's business operations, they can direct Rothermel's former customers to the Royer's location.

"It will help increase our sales to our Mechanicsburg store, and our sales in that marketplace as a whole," Royer explains.

Royer's currently has 16 locations in Pennsylvania, which includes two Stephenson's Flower Shops, which were at one time owned by Gerald Stevens Inc., a retail consolidator that eventually failed. Royer's itself was owned by Gerald Stevens from 1998 to 2001, and the family regained ownership when Gerald Stevens filed for Chapter 11 bankruptcy. Royer's also owns four retail shops in Columbus, Ohio.

--Kori Kamradt
kkamradt@safnow.org




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